How competitive is the Laptop niche on Amazon United Kingdom?

16 brands and 495 sellers compete in Laptop on Amazon United Kingdom. The top 5 Laptop products take 32% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Laptop?

Laptop buyers on Amazon United Kingdom complain most about Functionality-Overall, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 2.6%.

What does it cost to enter the Laptop niche?

Laptop sells for £389.06 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £72.49–£1397.11. The average incumbent carries 87 reviews — the moat a new listing must climb.

Laptop

Laptop shows a $32.3M/yr market, but prices mostly outside the sweet spot ($72.49–$1397.11) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

This niche Category average

Is Laptop profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Laptop is a £32.3M/yr Amazon United Kingdom market (14.8M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Laptop: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.7% over the last 90 days and 0.6% of searches end in a purchase.

£32.3M

revenue / yr

Units sold / yr100K

Search volume / yr-12.7%14.8M

Conversion rate0.6%

Avg price£389.06

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers16 · 495

Top-5 product click share32%

Open market15%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 80 products

Top Laptop products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HP 15.6 Laptop | AMD Ryzen 3 7320U Processor | 8 GB RAM | 256 GB SSD | AMD Radeon Graphics | FHD Display | Up to 11hrs 15 mins battery | Windows 11 | Dual Speakers | Jet Black | 15-fc0045sa

Price: £232.23
Rating: 4.6/5
Reviews: 80
Age: 1y ago

ASUS Chromebook 14 CX1405CTA Laptop | 14.0 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS | Amazon Exclusive

Price: £115.20
Rating: 4.6/5
Reviews: 158
Age: 11mo ago

Dell Latitude 5400 14.0 Laptop Intel i5-8365U 16GB Ram 512GB SSD Windows 11 Pro Black (Renewed)

Price: £178.63
Rating: 4.0/5
Reviews: 494
Age: 2y ago

Lenovo IdeaPad 1 | 15 inch Full HD Laptop | AMD Ryzen 5 7520U | 16GB RAM | 512GB SSD | Windows 11 Home in S mode | Cloud Grey

Price: £278.57
Rating: 4.5/5
Reviews: 224
Age: 2y ago

ASUS Chromebook 15 CX1505CTA Laptop | 15.6 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS

Price: £149.48
Rating: 4.6/5
Reviews: 158
Age: 6mo ago

Newest

by launch date

Dell 15 Laptop DC15250 15.6 FHD 120Hz Anti-Glare Intel Core i5-1334U 16GB RAM 512GB SSD Intel UHD Graphics Windows 11 Home QWERTY UK Carbon Black (Power Adapter Sold Separately)

Price: £334.44
Rating: 4.6/5
Reviews: 10
Age: 5mo ago

ASUS Chromebook 15 CX1505CTA Laptop | 15.6 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS

Price: £149.48
Rating: 4.6/5
Reviews: 158
Age: 6mo ago

ASUS TUF Gaming A16 FA607NUQ Gaming Laptop | 15.6 Full HD 144Hz Screen | AMD Ryzen 7 170 | NVIDIA GeForce RTX 4050 | 16GB RAM | 512GB SSD | UK layout single-backlit keyboard | Windows 11

Price: £557.05
Rating: 4.2/5
Reviews: 12
Age: 8mo ago

HP 14 Laptop | AMD Athlon Silver 7120U Processor | 4GB RAM | 128GB SSD | AMD Radeon 610M Graphics | HD Display | 12.5 hrs battery | Microsoft 365 Personal 12 month included | Windows 11 | 14-em0000sa

Price: £147.40
Rating: 3.9/5
Reviews: 13
Age: 9mo ago

HP Chromebook 14 | Intel Celeron N4500 Processor | 4GB RAM | 64GB eMMC | Intel UHD Graphics | HD Anti-glare Display | Chrome OS | Dual Speakers | USB-C Fast Charging | Modern Grey | 14a-ne1000na

Price: £120.51
Rating: 3.0/5
Reviews: 7
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

495

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

32%

Top 20: 60%

Open market

10%

ASUS26%
HP26%
Lenovo13%
Dell12%
Acer8%
Tivique5%
Open — no brand owns it (10 brands, 10%)

Laptop demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume14.8MCVR0.6%Products80Brands16Top 5 Brands85%OOS Rate20.4%Rating4.2★Reviews87Avg BSR#148

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Top Laptop search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

laptop7.5M/yr -11.3%0.4% conv.
gaming laptop2.3M/yr -10.4%0.1% conv.
laptops850K/yr -11.7%0.3% conv.
chromebook744K/yr -13.7%0.7% conv.
hp laptop548K/yr -19.5%0.7% conv.
dell laptop385K/yr -16.4%0.5% conv.
lenovo laptops336K/yr -18.3%0.5% conv.
refurbished laptops259K/yr -18.3%0.4% conv.
asus laptop249K/yr -15.7%0.5% conv.
windows laptop169K/yr -14.8%0.5% conv.

What reviews say buyers love and hate about Laptop

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Value For Money28%

“Money well spent”

Quality-Overall12%

“Excellent product”

Assembly/Installation6%

“Easy to set up”

Ease Of Use5%

“Very easy to use”

Battery Life5%

“Battery life is long”

What buyers complain about

54% of reviews

Functionality-Overall9%

“Doesn't work properly”

Quality-Overall8%

“it really is cheap - bad quality”

Durability8%

“Terrible - fell apart”

Software/Application7%

“too much garbage software”

Computation Performance5%

“Incredibly slow”

Laptop return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

19%

2Compatibility-Overall

3Software/Application

4Computation Performance

5Charging

Common Laptop questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Laptop 54/100 on Amazon United Kingdom — Worth a look. The niche generates £32.3M/yr across 80 tracked products. 36 of 41 products launched in the last 360 days are still selling. Search demand moved -12.7% over the last 90 days.

Search demand for Laptop on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.3× the quietest.

Best Flapen score

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All tracked niches

Categories

Laptop

Flapen Score

Is Laptop profitable on Amazon?

Laptop: the Amazon niche in one read

Top Laptop products & what they sell for

Top sellers

HP 15.6 Laptop | AMD Ryzen 3 7320U Processor | 8 GB RAM | 256 GB SSD | AMD Radeon Graphics | FHD Display | Up to 11hrs 15 mins battery | Windows 11 | Dual Speakers | Jet Black | 15-fc0045sa

ASUS Chromebook 14 CX1405CTA Laptop | 14.0 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS | Amazon Exclusive

Dell Latitude 5400 14.0 Laptop Intel i5-8365U 16GB Ram 512GB SSD Windows 11 Pro Black (Renewed)

Lenovo IdeaPad 1 | 15 inch Full HD Laptop | AMD Ryzen 5 7520U | 16GB RAM | 512GB SSD | Windows 11 Home in S mode | Cloud Grey

ASUS Chromebook 15 CX1505CTA Laptop | 15.6 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS

Trending

HP 14 Laptop | AMD Athlon Silver 7120U Processor | 4GB RAM | 128GB SSD | AMD Radeon 610M Graphics | HD Display | 12.5 hrs battery | Microsoft 365 Personal 12 month included | Windows 11 | 14-em0000sa

Dell 15 Laptop DC15250 15.6 FHD 120Hz Anti-Glare Intel Core i5-1334U 16GB RAM 512GB SSD Intel UHD Graphics Windows 11 Home QWERTY UK Carbon Black (Power Adapter Sold Separately)

ASUS Chromebook 15 CX1505CTA Laptop | 15.6 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS

HP Chromebook 14 | Intel Celeron N4500 Processor | 4GB RAM | 64GB eMMC | Intel UHD Graphics | HD Anti-glare Display | Chrome OS | Dual Speakers | USB-C Fast Charging | Modern Grey | 14a-ne1000na

ASUS TUF Gaming A16 FA607NUQ Gaming Laptop | 15.6 Full HD 144Hz Screen | AMD Ryzen 7 170 | NVIDIA GeForce RTX 4050 | 16GB RAM | 512GB SSD | UK layout single-backlit keyboard | Windows 11

Newest

Dell 15 Laptop DC15250 15.6 FHD 120Hz Anti-Glare Intel Core i5-1334U 16GB RAM 512GB SSD Intel UHD Graphics Windows 11 Home QWERTY UK Carbon Black (Power Adapter Sold Separately)

ASUS Chromebook 15 CX1505CTA Laptop | 15.6 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS

ASUS TUF Gaming A16 FA607NUQ Gaming Laptop | 15.6 Full HD 144Hz Screen | AMD Ryzen 7 170 | NVIDIA GeForce RTX 4050 | 16GB RAM | 512GB SSD | UK layout single-backlit keyboard | Windows 11

HP 14 Laptop | AMD Athlon Silver 7120U Processor | 4GB RAM | 128GB SSD | AMD Radeon 610M Graphics | HD Display | 12.5 hrs battery | Microsoft 365 Personal 12 month included | Windows 11 | 14-em0000sa

HP Chromebook 14 | Intel Celeron N4500 Processor | 4GB RAM | 64GB eMMC | Intel UHD Graphics | HD Anti-glare Display | Chrome OS | Dual Speakers | USB-C Fast Charging | Modern Grey | 14a-ne1000na

Competition: brands, sellers & click share

Laptop demand & seasonality

Top Laptop search terms shoppers use

What reviews say buyers love and hate about Laptop

What buyers love

What buyers complain about

Laptop return rate & reasons

Common Laptop questions

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Best Flapen score

Hose Pipe

Fly Zapper

Dog Cooling Mats

Ceiling Fan

Water Gun