49
ipad air keyboard
Skip itSoft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£50.46avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great485.32avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Good£339K£339K/yr · 382K searches
Price range
Okay£14.78–£215.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.1%return rate — above 5% kills the launch gate
Growth
Bad-39.5%90-day search growth — must beat 0% to launch