Ipad Air Keyboard
FailDemand is soft, at -39.5% this quarter, so Ipad Air Keyboard is a Fail.
- Flapen Score
- 49 / 100Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 4249
- Market size
- £339K/yr382K searches / yr
- 90-day growth
- -39.5%search demand this quarter
- Competition
- 42%top-5 click share · 22 brands · 71 sellers
Flapen Score
Ipad Air Keyboard against its category
The dotted line is the Computers & Accessories average. Past it, Ipad Air Keyboard is stronger. Inside it, weaker.
Market
The Ipad Air Keyboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ipad Air Keyboard 382K times last year and spent an estimated £339K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.
- Searches, last 12 months
- 382K
- Growth, 90 days vs prior 90
- -39.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £339Ka year
- Peak month
- September2.5× the quietest month
- Top search term
- ipad air 11 inch case with keyboard96K searches a year
02 · Price
A sale here is worth £50.46.
Listings sell for £50.46 on average, from £14.78 to £215.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £50.46 that is £5K to £13K a year per listing.
- Average price
- £50.46inside the $15 to $100 sweet spot
- Price range
- £14.78–£215.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£13K
- Returns
- 6.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #124 within Tablet Accessories. It carries 485 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #124in Tablet Accessories
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 485per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 4 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Ipad Air Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Inateck Magnetic Keyboard Case for iPad Air 11 Inch M4 2026/M3 2025/M2 Air 5/4 Gen 10.9 Inch Magic Keyboard for iPad Pro 11 4/3/2/1 Gen Floating Cantilever Stand 7-Color Backlight with Trackpad
- Price
- £45.42
- Rating
- 4.1/5
- Reviews
- 392
- Age
- 1y ago
Vobafe Case with Keyboard for iPad Air 11 inch M4 2026 M3 2025 M2 2022/iPad Air 5 4 2022 2020 10 9 inch 7 Color Backlight Wireless Detachable Keyboard Cover with Pencil Holder UK Layout Blue
- Price
- £21.81
- Rating
- 4.2/5
- Reviews
- 1,160
- Age
- 1y ago
Inateck Keyboard Case for iPad 10th Gen/A16 11th Gen 2025 Ultralight Case with Keyboard for iPad Air M4 2026/M3/M2 11 inch Air 5/4 10.9 inch Pro 11 4/3/2/1 with Pen Holder AirTap BK2007 Grey
- Price
- £24.35
- Rating
- 4.3/5
- Reviews
- 1,453
- Age
- 2y ago
Inateck Ultralight Keyboard Case with Touchpad for iPad A16 11th Gen 2025/10th Gen 2022 (11/10.9 inch) Detachable Keyboard for iPad Air 11 M4 2026/M3/M2 Air 5/4 Pro 11 4/3/2/1 UK Layout Gray
- Price
- £35.60
- Rating
- 4.2/5
- Reviews
- 1,009
- Age
- 1y ago
drivego Case with Keyboard for iPad Air 11 Inch (M4 2026/M3 2025/M2 2024) Detachable Keyboard Case for iPad Air 4/5th generation 10.9 Inch Pencil Charging Anti-Detach Keycaps UK Layout Grey
- Price
- £21.40
- Rating
- 4.3/5
- Reviews
- 316
- Age
- 1y ago
Trending
90-day click momentum
FUWANG For iPad Air 11 inch Case with Keyboard for M3 2025/M2 2024 & Air 5th/4th Gen 10.9 inch Detachable Magnetic Keyboard Case with Pencil Holder US Layout Light Pink
- Price
- £18.84
- Rating
- 4.4/5
- Reviews
- 200
- Age
- 1y ago
for iPad Air 11 inch (M4 2026/M3 2025/M2 2024)/iPad Air 5th (2022)/Air 4th (2020) Generation 10.9 inch Case with Wireless Bluetooth British Layout Backlit Keyboard and Mouse Magnetic Design Detachable
- Price
- £21.78
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 6mo ago
Inateck AceTouch Keyboard Case for iPad Air 11 inch M4 2026/M3/M2 iPad Air 5/4 10.9 inch Detachable Keyboard with Multi-Touch Trackpad for iPad Pro 11 4/3/2/1Gen with Pencil Holder UK Layout
- Price
- £41.57
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 6mo ago
Senyoson for iPad Air 11 Inch Case with Keyboard (M4/M3/M2) - 7 Color Backlit Wireless Detachable Keyboard with Pencil Holder for iPad Air 5/4th Gen& Pro 4/3/2nd 1st Gen Black
- Price
- £18.14
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 4y ago
GKABXY Case with Keyboard for iPad Air 11 inch M4/M3/M2 (2026/2025/2024) iPad Air 5th/4th Generation 10.9 inch with Pencil Holder Magnetically Detachable Folio Keyboard case UK Layout Cream White
- Price
- £17.20
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 9mo ago
Newest
by launch dateInateck AceTouch Keyboard Case for iPad Air 11 inch M4 2026/M3/M2 iPad Air 5/4 10.9 inch Detachable Keyboard with Multi-Touch Trackpad for iPad Pro 11 4/3/2/1Gen with Pencil Holder UK Layout
- Price
- £41.57
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 6mo ago
for iPad Air 11 inch (M4 2026/M3 2025/M2 2024)/iPad Air 5th (2022)/Air 4th (2020) Generation 10.9 inch Case with Wireless Bluetooth British Layout Backlit Keyboard and Mouse Magnetic Design Detachable
- Price
- £21.78
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 6mo ago
ESR for iPad Air 11 Inch Case with Keyboard M4/M3/M2 (2026/2025/2024) & Air 5th/4th Gen Flex Keyboard Case Ultra-Light Magnetic Detachable Keyboard Larger Precision Trackpad Dark Gray
- Price
- £39.91
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 8mo ago
GKABXY Case with Keyboard for iPad Air 11 inch M4/M3/M2 (2026/2025/2024) iPad Air 5th/4th Generation 10.9 inch with Pencil Holder Magnetically Detachable Folio Keyboard case UK Layout Cream White
- Price
- £17.20
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 9mo ago
ProtoArc TK500 Keyboard Case for iPad Air 11 M3 2025/M2 2024 Magnetic Detachable Keyboard for Air 5/4 Pro 11 4/3/2/1 Multi-Touch 100% Clickable Trackpad QWERTY UK Layout
- Price
- £42.91
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
71
Top-5 brand share
64%
Top 20: 98%
Top-5 click share
42%
Top 20: 80%
Open market
31%
- Inateck34%
- Vobafe11%
- Apple8%
- ESR6%
- drivego5%
- GKABXY5%
Demand
Ipad Air Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.5×
Search terms
Top Ipad Air Keyboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ipad air 11 inch case with keyboard96K/yr
- ipad air keyboard55K/yr
- magic keyboard ipad air 11 inch34K/yr
- ipad air keyboard case33K/yr
- ipad air case with keyboard24K/yr
- ipad air 5th generation case with keyboard20K/yr
- ipad air 4th generation case with keyboard18K/yr
- ipad air 11 inch keyboard17K/yr
- keyboard for ipad air 11 inch10K/yr
- ipad air keyboard case 11 inch10K/yr
Reviews and returns
What reviews say buyers love and hate about Ipad Air Keyboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality control
it appears to be cheap rubbish
Not a great quality
It breaks
The case is not durable
Failed after just under 3 months
Does not fit right
Big and bulky
The case is too small
the keyboard itself kept dropping Bluetooth connections
Also it seems to drop Bluetooth connection regularly
Doesnt connect
Does not do the job
it doesnt even press
its not working
Love
Excellent Quality
Build quality is solid
The build quality seems really good
Good Value
Good value for money
Good value for money
No connectivity issues
easy to connect
It connects quickly
Easy to use and carry around
makes working on the go an easy experience
Very easy to use
sturdy strong case
It's very sturdy
The magnet is strong
Return
6.1% Return rate 37% Fixable by listing
Does not fit right
Big and bulky
The case is too small
Difficult to pair
This item is not compatible with apple ipad
Does not work for iPad Pro 11 M5
Does not do the job
it doesnt even press
its not working
Bad quality control
it appears to be cheap rubbish
Not a great quality
Adds weight
The weight made it difficult
it's quite heavy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipad Air Keyboard questions
Answered from the same tracked data.