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Green Apples

Green Apples clears our launch bar: a $8.1M/yr market growing +15.9% this quarter with returns at 1.1%.

Flapen Score

60
Launch it
Market size 100Growth 45Conversion 60Competition 80Returns 92Price range 12Avg price 68Brand share 26Review moat 24Quality gap 35
This niche Category average

Is Green Apples profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Apples is a £8.1M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Launch it — 60/100.

Green Apples: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +15.9% over the last 90 days and 5.2% of searches end in a purchase.

£8.1M

revenue / yr

Units sold / yr60K
Search volume / yr+15.9%1.3M
Conversion rate5.2%
Avg price£120.19

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers13 · 21
Top-5 product click share35%
Open market11%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement66%
New entrants (1y)14· 14 succeeded
Avg rating4.5★
Avg reviews5,296

Top Green Apples products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£243K£486K£729K£972K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

21

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

35%

Top 20: 72%

Open market

8%

  • Apple72%
  • by Amazon5%
  • Morrisons5%
  • MCCRH5%
  • Anker3%
  • M MARKET STREET2%
  • Open — no brand owns it (7 brands, 8%)

Green Apples demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR5.2%Products47Brands13Top 5 Brands89%OOS Rate6.5%Rating4.5★Reviews5,296Avg BSR#81
125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top Green Apples search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • apple1.1M/yr
  • apple usb c cable66K/yr
  • apple usbc cable17K/yr
  • apple cable usb c16K/yr
  • apple charger cable usb c16K/yr
  • usb c charger cable apple9K/yr
  • apple type c cable8K/yr
  • apple usb c to usb c cable3K/yr
  • apple usb c charger cable5K/yr
  • apple usbc to usbc cable4K/yr

What reviews say buyers love and hate about Green Apples

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Quality-Overall20%

Great build quality

Value For Money11%

Good Value

Charging10%

Charging is quick

Advertised Vs Actual Product8%

Exactly as pictured

Audio Quality5%

Excellent sound

What buyers complain about

58% of reviews
Durability13%

Quickly broke

Charging12%

Doesn't Charge

Quality-Overall6%

Disappointing Build Quality for an Apple Product

Value For Money5%

not worth the price

Functionality-Overall5%

It never worked

Green Apples return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
23%
2Functionality-Overall
12%
3Charging
12%
4Size-Overall
10%
5Connectivity-Overall
10%

Common Green Apples questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Apples 60/100 on Amazon United Kingdom — Launch it. The niche generates £8.1M/yr across 47 tracked products. 14 of 14 products launched in the last 360 days are still selling. Search demand moved +15.9% over the last 90 days.
Search demand for Green Apples on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.7× the quietest.