green apples
Launch itA $8.1M/yr market growing +15.9% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible£8.1M£8.1M/yr · 1.3M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Good£120.19avg listing price — sweet spot $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,296.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.07–£696.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, green apples is a £8.1M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Launch it — 60/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
green apples market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- £6.0M–£7.2M
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 66%
- Out of stock
- 6.5%
- Avg brand age
- 32 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
21
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
35%
Top 20: 72%
Open market
8%
- Apple72%
- by Amazon5%
- Morrisons5%
- MCCRH5%
- Anker3%
- M MARKET STREET2%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top green apples search terms
- apple1.1M/yr
- apple usb c cable66K/yr
- apple usbc cable17K/yr
- apple cable usb c16K/yr
- apple charger cable usb c16K/yr
- usb c charger cable apple9K/yr
- apple type c cable8K/yr
- apple usb c to usb c cable3K/yr
- apple usb c charger cable5K/yr
- apple usbc to usbc cable4K/yr
Top green apples products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple 60W USB-C Charge Cable (1m)
Apple£14.534.6★4,501 rev
Apple 240W USB-C Charge Cable (2m)
Apple£22.064.6★4,501 rev
Apple USB-C to Lightning Cable
Apple£12.834.6★9,903 rev
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging
Apple£164.824.5★9,034 rev
Apple AirPods Max Wireless Over-Ear Headphones Pro-Level Active Noise Cancellation Transparency Mode Personalised Spatial Audio USB-C Charging Bluetooth Headphones for iPhone Midnight
Apple£363.114.5★1,607 rev
Newest
by launch date
Apple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Indigo
Apple£453.34112 rev
Apple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Blush
Apple£466.14112 rev
Apple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Silver
Apple£459.50112 rev
Apple iPhone Air 256 GB: Thinnest iPhone Ever 6.5-inch Display with ProMotion up to 120Hz Powerful A19 Pro Chip Center Stage Front Camera All-Day Battery Life eSim; Space Black
Apple£656.33217 rev
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging
Apple£164.829,034 rev
Trending
90-day click momentum
Apple USB C Charger Cable 1M 3Pack 60W USB C to USB C Cable Fast Charging Type C Cable Lead for iPhone 17 16 15 /Air/Pro Max/Plus/Pro for MacBook Pro/Air 2022/2020 for iPad Pro 2020 iPad Air 4/5
VNSMABIIT£10.364.5★
Apple Watch Series 11 GPS 42mm Smartwatch with Rose Gold Aluminium Case with Light Blush Sport Band S/M. Sleep Score Fitness Tracker Health Monitoring Always-On Display Water Resistant
Apple£265.114.7★
Apple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Indigo
Apple£453.344.6★
Apple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Blush
Apple£466.144.6★
Apple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Silver
Apple£459.504.6★
What buyers say about green apples
What buyers praise and complain about, mined from review topics.What buyers love
“Great build quality”
“Good Value”
“Charging is quick”
“Exactly as pictured”
“Excellent sound”
“noise cancellation is amazing”
“are comfortable to wear”
“CarPlay compatible”
“It works”
“Great battery”
What buyers complain about
“Quickly broke”
“Doesn't Charge”
“Disappointing Build Quality for an Apple Product”
“not worth the price”
“It never worked”
“Did not fit”
“therefore loss of connection”
“the sound was always tinny and weak”
“Not fit for purpose”
“Arrived with a dead battery”
Top return reasons
Common questions
- Is green apples profitable to sell on Amazon United Kingdom?
- The niche generates £8.1M/yr across 47 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Launch it (60/100).
- How competitive is the green apples niche?
- 13 brands and 21 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in green apples?
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.1%.
- When does demand for green apples peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the green apples niche?
- Listings span £1.07–£696.17; the average listing price is £120.19 (sweet spot $15–$100). The average incumbent carries 5,296 reviews — the moat a new listing must climb.