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Green Apples

Maybe

Shoppers spend $8.1M a year here. But prices span $1.07–$696.17, mostly outside the sweet spot, so Green Apples is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 1,028 Computers & Accessories niches · +18 vs the category median of 42
Market size
£8.1M/yr1.3M searches / yr
90-day growth
+15.9%search demand this quarter
Competition
35%top-5 click share · 13 brands · 21 sellers

Flapen Score

Green Apples against its category

The dotted line is the Computers & Accessories average. Past it, Green Apples is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Apples market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Apples 1.3M times last year and spent an estimated £8.1M. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8.1M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+15.9%
Conversion, latest week
5.2%
Market size, estimated
£8.1Ma year
Peak month
October2.7× the quietest month
Top search term
apple1.1M searches a year

02 · Price

A sale here is worth £120.19.

Listings sell for £120.19 on average, from £1.07 to £696.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £120.19 that is £90K to £120K a year per listing.

Average price
£120.19above the $15 to $100 sweet spot
Price range
£1.07–£696.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£90K–£120K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #81 within Cables & Accessories. It carries 5,296 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#81in Cables & Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,296per listing
Listings tracked
47

04 · Newcomers

Amazon counts 14 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
14Amazon's first-year sales bar
Average brand age
32 months

Products

Top Green Apples products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£243K£486K£729K£972K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

21

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

35%

Top 20: 72%

Open market

8%

  • Apple72%
  • by Amazon5%
  • Morrisons5%
  • MCCRH5%
  • Anker3%
  • M MARKET STREET2%
  • Open — no brand owns it (7 brands, 8%)

Demand

Green Apples search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Green Apples search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple1.1M/yr
  • apple usb c cable66K/yr
  • apple usbc cable17K/yr
  • apple cable usb c16K/yr
  • apple charger cable usb c16K/yr
  • usb c charger cable apple9K/yr
  • apple type c cable8K/yr
  • apple usb c to usb c cable3K/yr
  • apple usb c charger cable5K/yr
  • apple usbc to usbc cable4K/yr

Reviews and returns

What reviews say buyers love and hate about Green Apples

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.12

Quickly broke

Breaks easily

Didnt last

Charging12%−0.02

Doesn't Charge

therefore not able to charge

Slow charge

Quality-Overall6%+1.62

Disappointing Build Quality for an Apple Product

Bad quality

Expensive poor quality product - does not last

Value For Money5%+0.86

not worth the price

a bit too expensive

Overly expensive

Functionality-Overall5%−0.06

It never worked

Did not work

stopped working

Love

Quality-Overall20%+1.62

Great build quality

Best quality

Fantastic quality, it is exactly as ordered

Value For Money11%+0.86

Good Value

Excellent value

Amazing value

Charging10%−0.02

Charging is quick

Convenient charging

Excellent Charging speed

Advertised Vs Actual Product8%+0.71

Exactly as pictured

As advertised

As described

Audio Quality5%+0.10

Excellent sound

Fantastic headphones

Good clear sound

Return

1.1% Return rate 15% Fixable by listing

Compatibility-Overall23%██▇▆▆▇

Not fit for purpose

Will not pair to my apple device

Failed to pair with my iphone

Functionality-Overall12%▇███▇▆

It never worked

Did not work

stopped working

Charging12%██▆▇▇▆

Doesn't Charge

therefore not able to charge

Slow charge

Size-Overall10%▆▆█▇▇█

Did not fit

Small size

a bit big

Connectivity-Overall10%▅▆▆▇██

therefore loss of connection

Will not connect

Doesnt work or connect

FAQ

Common Green Apples questions

Answered from the same tracked data.