60
green apples
Launch itA $8.1M/yr market growing +15.9% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible£8.1M£8.1M/yr · 1.3M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Good£120.19avg listing price — sweet spot $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,296.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.07–£696.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price