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Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 60Growth 77Conversion 1Competition 64Returns 48Price range 11Avg price 31Brand share 10Review moat 61Quality gap 38

Growth

Great+64.6%

90-day search growth — must beat 0% to launch

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,055.56

avg incumbent reviews — the moat a new listing must climb

Market size

Good£500K

£500K/yr · 2.1M searches

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£299.39

avg listing price — sweet spot $15–$100

Price range

Bad£34.20–£637.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale