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Graphics Cards

Fail

Buyers convert on only 0.1% of searches, so Graphics Cards is a Fail.

Flapen Score
45
45 / 100
Top 36% of 1,028 Computers & Accessories niches · +3 vs the category median of 42
Market size
£500K/yr2.1M searches / yr
90-day growth
+64.6%search demand this quarter
Competition
46%top-5 click share · 9 brands · 183 sellers

Flapen Score

Graphics Cards against its category

The dotted line is the Computers & Accessories average. Past it, Graphics Cards is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graphics Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Graphics Cards 2.1M times last year and spent an estimated £500K. The top 5 brands take 96% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +64.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £500K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+64.6%
Conversion, latest week
0.1%
Market size, estimated
£500Ka year
Peak month
January1.9× the quietest month
Top search term
nvidia339K searches a year

02 · Price

A sale here is worth £299.39.

Listings sell for £299.39 on average, from £34.20 to £637.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £299.39 that is £30K to £75K a year per listing.

Average price
£299.39above the $15 to $100 sweet spot
Price range
£34.20–£637.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£30K–£75K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #50 within Components & Replacement Parts. It carries 1,056 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
4.1%
Average rank
#50in Components & Replacement Parts
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,056per listing
Listings tracked
32

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Graphics Cards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£100K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

183

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 89%

Open market

3%

  • MSI38%
  • ASUS35%
  • Gigabyte13%
  • Sapphire8%
  • Powercolor1%
  • maxsun1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Graphics Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Graphics Cards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nvidia339K/yr
  • graphics cards639K/yr
  • gpu376K/yr
  • graphics card238K/yr
  • rtx135K/yr
  • nvidia graphics cards24K/yr
  • nvidia rtx29K/yr
  • amd gpu52K/yr
  • nvidia graphics card73K/yr
  • graphic card24K/yr

Reviews and returns

What reviews say buyers love and hate about Graphics Cards

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Value For Money”
10%of negative reviews mention “Noise Level”
3.2%of orders come back
“it gets noisy”
A buyer, on “Noise Level”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Graphics Cards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data