Skip to content

Graphics Cards

Fail

Buyers convert on only 0.1% of searches, so Graphics Cards is a Fail.

Flapen Score
45
45 / 100
Top 36% of 1,028 Computers & Accessories niches · +3 vs the category median of 42
Market size
£500K/yr2.1M searches / yr
90-day growth
+64.6%search demand this quarter
Competition
46%top-5 click share · 9 brands · 183 sellers

Flapen Score

Graphics Cards against its category

The dotted line is the Computers & Accessories average. Past it, Graphics Cards is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graphics Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Graphics Cards 2.1M times last year and spent an estimated £500K. The top 5 brands take 96% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +64.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £500K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+64.6%
Conversion, latest week
0.1%
Market size, estimated
£500Ka year
Peak month
January1.9× the quietest month
Top search term
nvidia339K searches a year

02 · Price

A sale here is worth £299.39.

Listings sell for £299.39 on average, from £34.20 to £637.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £299.39 that is £30K to £75K a year per listing.

Average price
£299.39above the $15 to $100 sweet spot
Price range
£34.20–£637.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£30K–£75K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #50 within Components & Replacement Parts. It carries 1,056 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
4.1%
Average rank
#50in Components & Replacement Parts
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,056per listing
Listings tracked
32

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Graphics Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£100K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

183

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

3%

  • MSI38%
  • ASUS35%
  • Gigabyte13%
  • Sapphire8%
  • Powercolor1%
  • maxsun1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Graphics Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Graphics Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nvidia339K/yr
  • graphics cards639K/yr
  • gpu376K/yr
  • graphics card238K/yr
  • rtx135K/yr
  • nvidia graphics cards24K/yr
  • nvidia rtx29K/yr
  • amd gpu52K/yr
  • nvidia graphics card73K/yr
  • graphic card24K/yr

Reviews and returns

What reviews say buyers love and hate about Graphics Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level10%−0.04

it gets noisy

Fans are extremely loud

Too loud

Functionality-Overall10%−0.08

sag causing PCIe errors

nothing worked

Msi graphic card did not work when I fitted it

Value For Money9%+2.11

I thought it was a pricing error until it was dispatched

Waste of money I would say

very expensive

Durability6%−0.07

couldn't get it to work for 1.5 days of trying

Expected the card to last more than 2 years

Stopped working after 3 months

Compatibility-Overall5%

not compatible gen 3

did not work in my computer

Love

Value For Money34%+2.11

Great deal

Great Card for the price

Amazing value

Quality-Overall15%+0.21

great build quality

Good quality

The build quality appears to be excellent

Display Resolution10%+0.65

Superb graphics card

Performance has been excellent for 1080p gaming

1440p is perfect

Computation Performance7%+0.55

Performance is simply outstanding

Load times are fast

performance has visibly improved

Assembly/Installation4%+0.11

Easy to install

easy to setup

installed in minutes

Return

3.2% Return rate 11% Fixable by listing

Functionality-Overall24%▇▅█▇▇▆

sag causing PCIe errors

nothing worked

Msi graphic card did not work when I fitted it

Compatibility-Overall23%█▆▆▇▇▆

not compatible gen 3

did not work in my computer

Size-Overall7%▅█▅▇▃▄
Value For Money6%▃█▄▄▄█

I thought it was a pricing error until it was dispatched

Waste of money I would say

very expensive

Constant Reboot Or Restart6%█▆▆▃▇▅

FAQ

Common Graphics Cards questions

Answered from the same tracked data.