64
european to uk plug adaptor
Launch itA $1.8M/yr market growing +89.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Market size
Great£1.8M£1.8M/yr · 1.5M searches
Growth
Great+89.4%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay2,440avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Price range
Bad£2.75–£17.48cheapest to priciest tracked listing — scored on the share inside $15–$100