Apple Pencil 1st Generation
brand-locked demand (top 5 brands take 100% of clicks) — Apple Pencil 1st Generation doesn't clear our bar today.
Flapen Score
Is Apple Pencil 1st Generation profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Apple Pencil 1st Generation is a £257K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Apple Pencil 1st Generation: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -39.5% over the last 90 days and 4.0% of searches end in a purchase.
£257K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 8 products
Top Apple Pencil 1st Generation products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Metapen Pencil A8 for iPad 2018-2026 (2X Faster Charge) Pixel Precision
- Price
- £14.42
- Rating
- 4.5/5
- Reviews
- 58,762
- Age
- 4y ago
Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)
- Price
- £10.26
- Rating
- 4.4/5
- Reviews
- 9,652
- Age
- 1y ago
Apple Pencil (1st Generation) (Renewed)
- Price
- £75.06
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 1y ago
Pencil 1st Generation for iPad A16 2026-2018 HATOKU Pen for Tablet Accessory Bundles with Tilt Sensitivity & Palm Rejection Pencil for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
- Price
- £9.64
- Rating
- 4.4/5
- Reviews
- 2,355
- Age
- 1y ago
Logitech Crayon Digital Pencil for iPad (iPads with USB-C Ports) Featuring Apple Pencil Technology No Lag Pixel Precision and Dynamic Smart Tip with USB-C Charge - Silver
- Price
- £50.58
- Rating
- 4.4/5
- Reviews
- 779
- Age
- 3y ago
Trending
90-day click momentum
Pencil 1st Generation for iPad A16 (2018-2026): with USB-C Fast Charging & Tilt Sensitivity Palm Rejection Magnetic Stylus Pen for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
- Price
- £14.93
- Rating
- 4.5/5
- Reviews
- 528
- Age
- 2y ago
Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)
- Price
- £10.26
- Rating
- 4.4/5
- Reviews
- 9,652
- Age
- 1y ago
Logitech Crayon Digital Pencil for iPad (iPads with USB-C Ports) Featuring Apple Pencil Technology No Lag Pixel Precision and Dynamic Smart Tip with USB-C Charge - Silver
- Price
- £50.58
- Rating
- 4.4/5
- Reviews
- 779
- Age
- 3y ago
Metapen Pencil A11 for iPad 2018-2026 (Quick Button) 0.1mm Pixel Precise 2X Faster Charge Stylus Pen Compatible Apple iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6
- Price
- £14.39
- Rating
- 4.3/5
- Reviews
- 7,428
- Age
- 3y ago
Pencil 1st Generation for iPad A16 2026-2018 HATOKU Pen for Tablet Accessory Bundles with Tilt Sensitivity & Palm Rejection Pencil for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
- Price
- £9.64
- Rating
- 4.4/5
- Reviews
- 2,355
- Age
- 1y ago
Newest
by launch dateApple Pencil (1st Generation) (Renewed)
- Price
- £75.06
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 1y ago
Pencil 1st Generation for iPad A16 2026-2018 HATOKU Pen for Tablet Accessory Bundles with Tilt Sensitivity & Palm Rejection Pencil for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
- Price
- £9.64
- Rating
- 4.4/5
- Reviews
- 2,355
- Age
- 1y ago
Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)
- Price
- £10.26
- Rating
- 4.4/5
- Reviews
- 9,652
- Age
- 1y ago
Pencil 1st Generation for iPad A16 (2018-2026): with USB-C Fast Charging & Tilt Sensitivity Palm Rejection Magnetic Stylus Pen for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
- Price
- £14.93
- Rating
- 4.5/5
- Reviews
- 528
- Age
- 2y ago
Apple Pencil (USB-C)
- Price
- £55.35
- Rating
- 4.5/5
- Reviews
- 7,299
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- metapen62%
- Apple20%
- HATOKU6%
- Logitech6%
- KIROSA6%
Apple Pencil 1st Generation demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Top Apple Pencil 1st Generation search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- apple pencil 1st generation64K/yr
- metapen41K/yr
- meta pen15K/yr
- metapen ipad pencil16K/yr
- logitech crayon10K/yr
- metapen pencil a88K/yr
- logitech crayon for ipad9K/yr
- apple pencil 1st gen9K/yr
- meta pen ipad pencil6K/yr
- metapen a84K/yr
What reviews say buyers love and hate about Apple Pencil 1st Generation
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Excellent value”
“Excellent product”
“Good compatibility”
“stays charged”
“Comfortable to use”
What buyers complain about
77% of reviews“Doesn't last”
“Stopped charging half the time as well”
“it wont turn on”
“costing considerably more”
“Falsely advertised it does not pair with any and all iPads”
Apple Pencil 1st Generation return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Apple Pencil 1st Generation questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
