Apple Pencil 1st Generation

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

-39.5%

Conversion, latest week

4.0%

Market size, estimated

£257Ka year

Peak month

November6.8× the quietest month

Top search term

apple pencil 1st generation64K searches a year

Listings sell for £30.58 on average, from £9.64 to £75.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £30.58 that is £38K to £46K a year per listing.

Average price

£30.58inside the $15 to $100 sweet spot

Price range

£9.64–£75.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

1,250–1,500

Revenue per listing a year

£38K–£46K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #59 within Keyboards, Mice & Input Devices. It carries 10,858 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

88%

Out of stock, average day

6.0%

Average rank

#59in Keyboards, Mice & Input Devices

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,858per listing

Listings tracked

8

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months