apple pencil 1st generation
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£30.58avg listing price — sweet spot $15–$100
Price range
Great£9.64–£75.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£257K£257K/yr · 210K searches
Review moat
Bad10,857.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, apple pencil 1st generation is a £257K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
apple pencil 1st generation market data
- Units sold / yr
- 13K–15K
- avg 1,250–1,500/product
- Revenue / yr
- £382K–£459K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 6.0%
- Avg brand age
- 33 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- metapen62%
- Apple20%
- HATOKU6%
- Logitech6%
- KIROSA6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.5% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Top apple pencil 1st generation search terms
- apple pencil 1st generation64K/yr
- metapen41K/yr
- meta pen15K/yr
- metapen ipad pencil16K/yr
- logitech crayon10K/yr
- metapen pencil a88K/yr
- logitech crayon for ipad9K/yr
- apple pencil 1st gen9K/yr
- meta pen ipad pencil6K/yr
- metapen a84K/yr
Top apple pencil 1st generation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Metapen Pencil A8 for iPad 2018-2026 (2X Faster Charge) Pixel Precision
metapen£14.424.5★58,762 rev
Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)
metapen£10.264.4★9,652 rev
Apple Pencil (1st Generation) (Renewed)
Apple£75.064.2★57 rev
Pencil 1st Generation for iPad A16 2026-2018 HATOKU Pen for Tablet Accessory Bundles with Tilt Sensitivity & Palm Rejection Pencil for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
HATOKU£9.644.4★2,355 rev
Logitech Crayon Digital Pencil for iPad (iPads with USB-C Ports) Featuring Apple Pencil Technology No Lag Pixel Precision and Dynamic Smart Tip with USB-C Charge - Silver
Logitech£50.584.4★779 rev
Newest
by launch dateApple Pencil (1st Generation) (Renewed)
Apple£75.0657 rev
Pencil 1st Generation for iPad A16 2026-2018 HATOKU Pen for Tablet Accessory Bundles with Tilt Sensitivity & Palm Rejection Pencil for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
HATOKU£9.642,355 rev
Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)
metapen£10.269,652 rev
Pencil 1st Generation for iPad A16 (2018-2026): with USB-C Fast Charging & Tilt Sensitivity Palm Rejection Magnetic Stylus Pen for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
KIROSA£14.93528 rev
Apple Pencil (USB-C)
Apple£55.357,299 rev
Trending
90-day click momentumPencil 1st Generation for iPad A16 (2018-2026): with USB-C Fast Charging & Tilt Sensitivity Palm Rejection Magnetic Stylus Pen for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
KIROSA£14.934.5★
Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)
metapen£10.264.4★
Logitech Crayon Digital Pencil for iPad (iPads with USB-C Ports) Featuring Apple Pencil Technology No Lag Pixel Precision and Dynamic Smart Tip with USB-C Charge - Silver
Logitech£50.584.4★
Metapen Pencil A11 for iPad 2018-2026 (Quick Button) 0.1mm Pixel Precise 2X Faster Charge Stylus Pen Compatible Apple iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6
metapen£14.394.3★
Pencil 1st Generation for iPad A16 2026-2018 HATOKU Pen for Tablet Accessory Bundles with Tilt Sensitivity & Palm Rejection Pencil for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
HATOKU£9.644.4★
What buyers say about apple pencil 1st generation
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Excellent product”
“Good compatibility”
“stays charged”
“Comfortable to use”
“Works exactly as it should”
“Battery last long”
“connected super fast”
“Easy to install”
“Fits perfectly”
What buyers complain about
“Doesn't last”
“Stopped charging half the time as well”
“it wont turn on”
“costing considerably more”
“Falsely advertised it does not pair with any and all iPads”
“Connectivity is poor”
“I recently purchased a pencil for my iPad, however, when using the pencil I noticed it wouldnt magnetise properly and would stick on my iPad at a tilt, otherwise the pencil was working perfectly fine”
“not such a well made product”
“doesnt hold too strongly”
“Poor product support not acknowledging emails”
Top return reasons
Common questions
- Is apple pencil 1st generation profitable to sell on Amazon United Kingdom?
- The niche generates £257K/yr across 8 tracked products. 90-day search growth is -39.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the apple pencil 1st generation niche?
- 5 brands and 57 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in apple pencil 1st generation?
- Top complaints mined from reviews: Durability, Charging, Functionality-Overall. The return rate is 2.4%.
- When does demand for apple pencil 1st generation peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the apple pencil 1st generation niche?
- Listings span £9.64–£75.06; the average listing price is £30.58 (sweet spot $15–$100). The average incumbent carries 10,858 reviews — the moat a new listing must climb.