Apple Pencil 1st Generation

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

-39.5%

Conversion, latest week

4.0%

Market size, estimated

£257Ka year

Peak month

November6.8× the quietest month

Top search term

apple pencil 1st generation64K searches a year

Listings sell for £30.58 on average, from £9.64 to £75.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £30.58 that is £38K to £46K a year per listing.

Average price

£30.58inside the $15 to $100 sweet spot

Price range

£9.64–£75.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

1,250–1,500

Revenue per listing a year

£38K–£46K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #59 within Keyboards, Mice & Input Devices. It carries 10,858 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

88%

Out of stock, average day

6.0%

Average rank

#59in Keyboards, Mice & Input Devices

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,858per listing

Listings tracked

8

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months