57
bread board
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great£2.59–£70.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good768.1avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.50avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 80K searches
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand