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Picket Fence

Pass

Picket Fence scores 67 out of 100, a Pass. Shoppers spend $107K a year here, search demand grew +33.0% this quarter, and returns run at 1.0% of orders.

Flapen Score
67
67 / 100
Top 3% of 740 Business, Industry & Science niches · +18 vs the category median of 49
Market size
£107K/yr379K searches / yr
90-day growth
+33.0%search demand this quarter
Competition
16%top-5 click share · 66 brands · 101 sellers

Flapen Score

Picket Fence against its category

The dotted line is the Business, Industry & Science average. Past it, Picket Fence is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picket Fence market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picket Fence 379K times last year and spent an estimated £107K. The top 5 brands take 35% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 67 out of 100, a Pass.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
+33.0%
Conversion, latest week
0.9%
Market size, estimated
£107Ka year
Peak month
April4.0× the quietest month
Top search term
picket fence84K searches a year

02 · Price

A sale here is worth £31.70.

Listings sell for £31.70 on average, from £4.18 to £128.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £31.70 that is £0 to £3K a year per listing.

Average price
£31.70inside the $15 to $100 sweet spot
Price range
£4.18–£128.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #117 within Agricultural Equipment & Supplies. It carries 300 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
65%
Out of stock, average day
8.7%
Average rank
#117in Agricultural Equipment & Supplies
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
300per listing
Listings tracked
141

04 · Newcomers

Amazon counts 16 of last year's 35 launches as successful.

35 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
35
Successful launches
16Amazon's first-year sales bar
Average brand age
40 months

Products

Top Picket Fence products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

66 rising

Sellers

101

Top-5 brand share

35%

Top 20: 71%

Top-5 click share

16%

Top 20: 41%

Open market

62%

  • Thealyn12%
  • ARIFARO10%
  • GARDENIX5%
  • BURAKH4%
  • LIANTRAL4%
  • WELDUN4%

Demand

Picket Fence search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.0×

Search terms

Top Picket Fence search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picket fence84K/yr
  • temporary fencing31K/yr
  • garden border fence26K/yr
  • plastic fencing23K/yr
  • small fence border18K/yr
  • small garden fence18K/yr
  • metal fence18K/yr
  • metal fencing18K/yr
  • picket fence edging16K/yr
  • plastic fence13K/yr

Reviews and returns

What reviews say buyers love and hate about Picket Fence

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength24%−0.31

Flimsy plastic

Not robust

bit flimsy

Quality-Overall12%+0.72

Not Very Good Quality

Overpriced for the quality

the quality isn't super solid

Value For Money6%+0.97

Overpriced

it's quite expensive

a bit pricey

Size-Overall4%

They were much too short

Unfortunately they wouldn't fit where I wanted them to go

too small

Durability4%−0.06

Questionable durability

it breaks very easily

broken within a week

Love

Quality-Overall22%+0.72

Good quality and very easy to place

Excellent product

The panels are good quality

Assembly/Installation13%+1.09

Easy to put together

easy to assemble

Easy install

Value For Money12%+0.97

Reasonable price

Excellent value

Good Value

Strength11%−0.31

Strong wire

There are relatively stable for what they are

Sturdy and well made

Advertised Vs Actual Product9%+0.46

as advertised

Better than expected

As described

Return

1.0% Return rate 31% Fixable by listing

Strength29%▅▄▇█▇▇

Flimsy plastic

Not robust

bit flimsy

Size-Overall18%██▃▄▄▃

They were much too short

Unfortunately they wouldn't fit where I wanted them to go

too small

Quality-Overall10%▁▅██▄▇

Not Very Good Quality

Overpriced for the quality

the quality isn't super solid

Defective Material/Parts7%▇▇▆▆█▆
Material Quality5%▅▃▅▄█▄

Cheap, flimsy plastic

Really flimsy material

its not the best material

FAQ

Common Picket Fence questions

Answered from the same tracked data.