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Bread Board

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -23.7% this quarter, so Bread Board is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 740 Business, Industry & Science niches · +8 vs the category median of 49
Market size
£56K/yr80K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
37%top-5 click share · 34 brands · 69 sellers

Flapen Score

Bread Board against its category

The dotted line is the Business, Industry & Science average. Past it, Bread Board is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bread Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bread Board 80K times last year and spent an estimated £56K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
5.6%
Market size, estimated
£56Ka year
Peak month
December1.8× the quietest month
Top search term
bread board33K searches a year

02 · Price

A sale here is worth £12.50.

Listings sell for £12.50 on average, from £2.59 to £70.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.50 that is £0 to £1K a year per listing.

Average price
£12.50under the $15 to $100 sweet spot
Price range
£2.59–£70.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #517 within Industrial Electrical. It carries 768 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
13.3%
Average rank
#517in Industrial Electrical
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
768per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bread Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

34 falling

Sellers

69

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

37%

Top 20: 82%

Open market

45%

  • Deer & Oak14%
  • LARHN11%
  • NERTHUS9%
  • T&G8%
  • apollo THE HOUSEWARES BRAND6%
  • BOJACK6%

Demand

Bread Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Bread Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bread board33K/yr
  • bread boards wooden14K/yr
  • bread boards14K/yr
  • bread board with crumb catcher8K/yr
  • wooden bread board6K/yr
  • bread cutting board5K/yr

Reviews and returns

What reviews say buyers love and hate about Bread Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.20

Not durable

Fell apart

One cracked within several uses

Size-Overall9%+0.77

Ordered the wrong size

Too big

little small size

Quality-Overall9%+2.35

Disappointed with the Quality

Shocking quality

so not very well made

Thickness8%−0.04

the were not very thick

thickness is to skinny

Thinner than I expected

Wood Quality4%−0.04

Wood splits

Can't use it if there's wood going into food

Very cheap wood that pills tiny splinters from the grain when scrubbed clean which can then get in food

Love

Quality-Overall33%+2.35

Good quality set

Great product best choice

AMAZING QUALITY

Size-Overall12%+0.77

Good Size

a handy size

Good mix of sizes

Value For Money10%+0.53

Excellent value for money

Excellent Value

Good Price

Advertised Vs Actual Product7%+0.23

Exactly as advertised

As described

Just what I needed

Strength6%+0.19

Good sturdy board

Solid build

Very sturdy

Return

0.7% Return rate 72% Fixable by listing

Size-Overall51%█▇▇██▇

Ordered the wrong size

Too big

little small size

Quality-Overall7%▃▅▆▄▅█

Disappointed with the Quality

Shocking quality

so not very well made

Advertised Vs Actual Product4%▅▇▆██▆

The product definitely doesn't match the photos on Amazon

This feels misleading

Different from the product photos

Color4%▇▇██▆▂
Defective Material/Parts3%█▄█▂▂▃

FAQ

Common Bread Board questions

Answered from the same tracked data.