Skip to content

Chick Brooder

Pass

Chick Brooder scores 66 out of 100, a Pass. Shoppers spend $117K a year here, search demand grew +43.5% this quarter, and returns run at 2.1% of orders.

Flapen Score
66
66 / 100
Top 3% of 740 Business, Industry & Science niches · +17 vs the category median of 49
Market size
£117K/yr86K searches / yr
90-day growth
+43.5%search demand this quarter
Competition
34%top-5 click share · 32 brands · 143 sellers

Flapen Score

Chick Brooder against its category

The dotted line is the Business, Industry & Science average. Past it, Chick Brooder is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chick Brooder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chick Brooder 86K times last year and spent an estimated £117K. The top 5 brands take 56% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 66 out of 100, a Pass.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+43.5%
Conversion, latest week
3.2%
Market size, estimated
£117Ka year
Peak month
April7.9× the quietest month
Top search term
chick brooder13K searches a year

02 · Price

A sale here is worth £42.33.

Listings sell for £42.33 on average, from £11.61 to £153.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £42.33 that is £0 to £4K a year per listing.

Average price
£42.33inside the $15 to $100 sweet spot
Price range
£11.61–£153.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #72 within Agricultural Equipment & Supplies. It carries 90 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
21.0%
Average rank
#72in Agricultural Equipment & Supplies
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
90per listing
Listings tracked
47

04 · Newcomers

Amazon counts 2 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Chick Brooder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 rising

Sellers

143

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

34%

Top 20: 78%

Open market

39%

  • BURNTOP19%
  • heninhill14%
  • Betinyar12%
  • LOOGHARTTE6%
  • Longzhuo5%
  • Plutohiker5%

Demand

Chick Brooder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 7.9×

Search terms

Top Chick Brooder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chick brooder13K/yr
  • brooder box for chicks13K/yr
  • brooder10K/yr
  • chick heat plate8K/yr
  • heat plate for chicks7K/yr
  • chicken brooder8K/yr
  • brooder heat plate5K/yr
  • chick brooder box7K/yr
  • brooder box6K/yr
  • chicken brooder box6K/yr

Reviews and returns

What reviews say buyers love and hate about Chick Brooder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.30

Broke after 3 days

Broke after 3 months

Lasted just 2 days

Quality-Overall17%0.00

Quality control is lacking

Low quality

Not so good chicken box

Size-Overall12%−0.17

Small

Not fit for purpose

this is much larger than the typical brooder at 16 x 12

Functionality-Overall10%−0.15

Didnt work

Not working

It didn't work

Heating6%+0.39

causing us issues with keeping our chicks warm

It got that hot i couldnt physically touch it

suggesting they had overheated

Love

Value For Money19%+1.30

Good value

reasonable price

Great value

Heating19%+0.39

It heats up quickly

Works ok and heats up nice

it keeps them warm without getting too hot

Quality-Overall11%0.00

The build quality feels solid

Super quality and 100% reliable

Excellent product

Ease Of Use10%+1.01

Easy to Use

easy enough to work with

This part is handy

Size-Overall7%−0.17

It's a decent size

Folds up nice

Small and love it

Return

2.1% Return rate 25% Fixable by listing

Heating34%█▄▇▆▆▆

causing us issues with keeping our chicks warm

It got that hot i couldnt physically touch it

suggesting they had overheated

Size-Overall20%▃▇█▄▆▇

Small

Not fit for purpose

this is much larger than the typical brooder at 16 x 12

Functionality-Overall19%█▆▅▅▇▆

Didnt work

Not working

It didn't work

Defective Material/Parts7%▆█▃▆▄▆
Quality-Overall4%▁▄▃▅█▃

Quality control is lacking

Low quality

Not so good chicken box

FAQ

Common Chick Brooder questions

Answered from the same tracked data.