zinc oxide sunscreen
Worth a lookShows demand growing +300.7% this quarter, but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Growth
Incredible+300.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great333.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good£5.38–£24.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.84avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad£31K£31K/yr · 57K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, zinc oxide sunscreen is a £31K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
zinc oxide sunscreen market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £47K–£59K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #220
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
78
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
1%
- Sun Zapper84%
- Beauthink5%
- LIFEJACKET3%
- Eucerin3%
- Garnier2%
- Calypso1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +300.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.5×
Top zinc oxide sunscreen search terms
- zinc stick17K/yr
- sun zapper9K/yr
- sun zapper zinc stick8K/yr
- sun block ++++7K/yr
- zinc sunscreen stick7K/yr
- total sunblock7K/yr
- zinc stick sunscreen3K/yr
Top zinc oxide sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sun Zapper Light Skin Tone Original Zinc Stick SPF 50 + Zinc Oxide Mineral Sunblock Stick for Face
Sun Zapper£8.304.4★192 rev
Sun Zapper White Colour Original Zinc Stick SPF 50 + Zinc Oxide Mineral Sunblock Stick for Face
Sun Zapper£8.294.7★91 rev
Pure Zinc Sun Cream SPF 50 Sun Zapper Reef Safe Mineral Non Nano Zinc Sunscreen Made in Australia
Sun Zapper£13.864.0★164 rev
Sun Zapper Zinc Stick - Tan Light Skin Tinted Sunblock Stick SPF 50+ Zinc Oxide Sunscreen for Face Mineral Sun Cream Made in Australia
Sun Zapper£9.504.6★894 rev
Sun Zapper Zinc Stick - Pink Blue Green Yellow Face Sunblock Rainbow 4-Pack SPF50+ Coloured Zinc Sunscreen Sticks Made in Australia
Sun Zapper£24.504.6★187 rev
Newest
by launch date
Sun Zapper Pure Zinc Sunscreen SPF 50 Lotion 100g | Mineral Sun Cream with 25% Zinc Oxide | Broad Spectrum UVA/UVB Protection | Reef Safe Fragrance Free
Sun Zapper£14.4959 rev
SPF 100 Sun Block Broad Spectrum UV Protection Sunscreen for Face & Body PA+++ Water & Sweat Resistant Refreshing Formula for Long-Lasting Defense Against Sun Damage For All Skin Types
Beauthink£6.6533 rev
Sun Zapper Medium Skin Tone Original Zinc Stick SPF 50 + Zinc Oxide Mineral Sunblock Stick for Face - Tinted Sunblock for Legends with Darker Skin Tones Made in Australia
Sun Zapper£8.3920 rev
Sun Zapper White Colour Original Zinc Stick SPF 50 + Zinc Oxide Mineral Sunblock Stick for Face
Sun Zapper£8.2991 rev
Garnier Ambre Solaire Sunscreen Super UV Stick SPF50+ Protect From UV Damages With Up To 8Hour Hydration With Shea Butter And Vitamin E Invisible Finish Non-Greasy 9ML
Garnier£5.96379 rev
Trending
90-day click momentum
LIFEJACKET SPF 50+ Zinc Based Mineral Sun Stick for Face and Lips - Reef Safe Water Resistant + Clinically approved for Sensitive Skin - Sun Block Stick - Surfers Ski & Beach - LifeJacket Skin (20g)
LIFEJACKET£13.214.2★
Eucerin Sun Actinic Control MD SPF 100 80ml Medical Sunscreen for Actinic Keratosis and Non-Melanoma Skin Cancer Prevention Fragrance-Free Water-Resistant Factor 100 Sun Cream
Eucerin£17.774.6★
SPF 100 Sun Block Broad Spectrum UV Protection Sunscreen for Face & Body PA+++ Water & Sweat Resistant Refreshing Formula for Long-Lasting Defense Against Sun Damage For All Skin Types
Beauthink£6.654.1★
Sun Zapper Zinc Stick - Pink Colour Sunblock SPF 50+ Zinc Oxide Sunscreen Stick for Face Mineral Sun Cream Made in Australia
Sun Zapper£9.754.6★
Sun Zapper Zinc Stick - Bronze Darker Skin Tinted Sunblock Stick SPF 50+ Zinc Oxide Face Mineral Sun Cream Made in Australia
Sun Zapper£9.434.6★
What buyers say about zinc oxide sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality for the family”
“Does exactly what it says”
“Extra protection”
“blue worked just as well”
“Blends beautifully with my skin tone”
“Excellent coverage”
“Very easy to use”
“Waterproof”
“My second order - great product for an area of my face which needs extra extra protection from the sun”
“It works really well”
What buyers complain about
“Very small”
“The colour doesnt give as much coverage”
“I had an allergic reaction”
“Doesn't work”
“It can have a drying effect on the skin if left on for too long, indoors during the evening, for example”
“poor advertising for a NEW PRODUCT”
“Hard to rub in”
“The tube is rather tiny so very expensive for what you get considering how much you need to use”
“its quite thick”
“The not so good - Depending on skin tone”
Top return reasons
Common questions
- Is zinc oxide sunscreen profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +300.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the zinc oxide sunscreen niche?
- 7 brands and 78 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in zinc oxide sunscreen?
- Top complaints mined from reviews: Size-Overall, Color, Allergies. The return rate is 0.1%.
- When does demand for zinc oxide sunscreen peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 6.5× the quietest.
- What does it cost to enter the zinc oxide sunscreen niche?
- Listings span £5.38–£24.50; the average listing price is £11.84 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.