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Zinc Oxide Sunscreen

Zinc Oxide Sunscreen shows demand growing +300.7% this quarter, but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

55
Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

Market size 8Growth 100Conversion 55Competition 44Returns 99Price range 50Avg price 49Brand share 7Review moat 83Quality gap 70
This niche Category average · 2,481 niches

Is Zinc Oxide Sunscreen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Zinc Oxide Sunscreen is a £31K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Zinc Oxide Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +300.7% over the last 90 days and 4.6% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr5K
Search volume / yr+300.7%57K
Conversion rate4.6%
Avg price£11.84

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 78
Top-5 product click share59%
Open market3%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement95%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews333

Top Zinc Oxide Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

78

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

1%

  • Sun Zapper84%
  • Beauthink5%
  • LIFEJACKET3%
  • Eucerin3%
  • Garnier2%
  • Calypso1%
  • Open — no brand owns it (1 brand, 1%)

Zinc Oxide Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR4.6%Products21Brands7Top 5 Brands97%OOS Rate0.0%Rating4.3★Reviews333Avg BSR#220
7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.5×

Top Zinc Oxide Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zinc stick17K/yr
  • sun zapper9K/yr
  • sun zapper zinc stick8K/yr
  • sun block ++++7K/yr
  • zinc sunscreen stick7K/yr
  • total sunblock7K/yr
  • zinc stick sunscreen3K/yr

What reviews say buyers love and hate about Zinc Oxide Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Quality-Overall17%

Excellent quality for the family

Advertised Vs Actual Product13%

Does exactly what it says

Protection7%

Extra protection

Color5%

blue worked just as well

Suitability Combination Skin5%

Blends beautifully with my skin tone

What buyers complain about

55% of reviews
Size-Overall9%

Very small

Color8%

The colour doesnt give as much coverage

Allergies6%

I had an allergic reaction

Functionality-Overall6%

Doesn't work

Suitability Dry Skin5%

It can have a drying effect on the skin if left on for too long, indoors during the evening, for example

Zinc Oxide Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
26%
2Size-Overall
11%
3Advertised Vs Actual Product
8%
4Compatibility-Overall
6%
5Functionality-Overall
5%

Common Zinc Oxide Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zinc Oxide Sunscreen 55/100 on Amazon United Kingdom — Worth a look. The niche generates £31K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +300.7% over the last 90 days.
Search demand for Zinc Oxide Sunscreen on Amazon United Kingdom peaks in Apr–May–Jun–Jul–Aug, where the busiest month runs 6.5× the quietest.