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zara perfume women

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 45Conversion 15Competition 26Returns 97Price range 75Avg price 95Brand share 6Review moat 39Quality gap 68

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£22.97

avg listing price — sweet spot $15–$100

Price range

Great£7.69–£37.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+15.7%

90-day search growth — must beat 0% to launch

Review moat

Okay2,642.33

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£111K

£111K/yr · 413K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, zara perfume women is a £111K/yr Amazon United Kingdom market (413K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 43/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

zara perfume women market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
£115K–£138K
units × avg price
Conversion rate
1.2%
Avg BSR
#262
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
8.5%
Avg brand age
54 months
Avg seller age
154 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

101

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

1%

  • Zara90%
  • DKNY3%
  • Jimmy Choo2%
  • Ted Baker1%
  • Kilibili1%
  • Teesmen1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 50 weeks — +15.7% search growth over the last 90 days.
20K15KSpike '25Black Friday '25Holiday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Top zara perfume women search terms

  • zara perfume women178K/yr
  • zara perfume101K/yr
  • zara55K/yr
  • fashionably london zara perfume35K/yr
  • zara fashionably london perfume11K/yr
  • zara golden decade perfume16K/yr
  • golden decade zara perfume5K/yr
  • zara perfumes6K/yr
  • zara perfume women golden decade3K/yr
  • zara perfume women sale3K/yr
All search terms

Top zara perfume women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£11K20%£22K30%£33K40%£44K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about zara perfume women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell65%

“Amazing scent”

Value For Money13%

“Value for money”

Quality-Overall5%

“Had no complaints”

Gifting Purpose3%

“Gift”

Advertised Vs Actual Product3%

“Exactly as described”

Size-Overall3%

“Decent slim fit”

Durability2%

“lasts all day”

Soft Feel1%

“feels light on the body”

Brightness/Shine/Glow0%

“Light fresh lovely”

Ease Of Application0%

“Easy to apply”

What buyers complain about

Smell49%

“Smell doesn't last long”

Durability14%

“Didn't last”

Value For Money10%

“But expensive”

Quality-Overall3%

“These t shirts are not made very well”

Size-Overall3%

“they are a little on the tight side”

Strength3%

“Not effective”

Advertised Vs Actual Product1%

“Not as product description”

Shrinkage Resistance1%

“They shrink, don't buy”

Natural Resource Wastage1%

“Waste of money”

Thickness1%

“rather thin and better getting larger size than required”

Top return reasons

Smell41%
Size-Overall30%
Quality-Overall4%
Advertised Vs Actual Product4%
Value For Money4%
Leak-Proof3%
Durability2%
Length1%
Shape/Style1%
Defective Material/Parts1%

Common questions

Is zara perfume women profitable to sell on Amazon United Kingdom?
The niche generates £111K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.7%. Flapen's verdict: Skip it (43/100).
How competitive is the zara perfume women niche?
7 brands and 101 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in zara perfume women?
Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.7%.
What does it cost to enter the zara perfume women niche?
Listings span £7.69–£37.27; the average listing price is £22.97 (sweet spot $15–$100). The average incumbent carries 2,642 reviews — the moat a new listing must climb.