How competitive is the Zara Perfume Women niche on Amazon United Kingdom?

7 brands and 101 sellers compete in Zara Perfume Women on Amazon United Kingdom. The top 5 Zara Perfume Women products take 70% of clicks and its top 5 brands hold 98% of demand.

What does it cost to enter the Zara Perfume Women niche?

Zara Perfume Women sells for £22.97 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.69–£37.27. The average incumbent carries 2,642 reviews — the moat a new listing must climb.

Zara Perfume Women

brand-locked demand (top 5 brands take 98% of clicks) — Zara Perfume Women doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

This niche Category average · 2,481 niches

Is Zara Perfume Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Zara Perfume Women is a £111K/yr Amazon United Kingdom market (413K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 43/100.

Zara Perfume Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +15.7% over the last 90 days and 1.2% of searches end in a purchase.

£111K

revenue / yr

Units sold / yr6K

Search volume / yr+15.7%413K

Conversion rate1.2%

Avg price£22.97

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 101

Top-5 product click share70%

Open market2%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Zara Perfume Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Zara Red Temptation Eau de Parfum 80ml

Price: £34.45
Rating: 4.5/5
Reviews: 319
Age: 2y ago

Zara RED TEMPTATION EDP 30 ML Packaging may vary

Price: £20.98
Rating: 4.3/5
Reviews: 1,048
Age: 2y ago

Zara Amber Fusion Eau de Parfum 30 ml

Price: £20.23
Rating: 4.4/5
Reviews: 226
Age: 1y ago

Zara Supreme Vanilla Eau De Parfum for Women 30 ML

Price: £21.96
Rating: 4.4/5
Reviews: 304
Age: 1y ago

Zara ZARA GARDENIA EDP 30 ML (1 FL. OZ)

Price: £17.50
Rating: 4.3/5
Reviews: 131
Age: 3y ago

Newest

by launch date

Red Temptation Perfume for Women Long-Lasting Cologne with Coffee & Floral Notes Fruity Aroma for Date Nights & Special Occasions 1PCS

Price: £7.69
Rating: 4.2/5
Reviews: 12
Age: 6mo ago

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud & Amber Notes | Long Lasting Unisex Fragrance

Price: £16.03
Rating: 4.2/5
Reviews: 15,620
Age: 1y ago

Zara Amber Fusion Eau de Parfum 30 ml

Price: £20.23
Rating: 4.4/5
Reviews: 226
Age: 1y ago

Zara Supreme Vanilla Eau De Parfum for Women 30 ML

Price: £21.96
Rating: 4.4/5
Reviews: 304
Age: 1y ago

Zara Red Temptation Eau de Parfum 80ml

Price: £34.45
Rating: 4.5/5
Reviews: 319
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

101

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Zara90%
DKNY3%
Jimmy Choo2%
Ted Baker1%
Kilibili1%
Teesmen1%
Open — no brand owns it (1 brand, 1%)

Zara Perfume Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume413KCVR1.2%Products18Brands7Top 5 Brands98%OOS Rate8.5%Rating4.3★Reviews2,642Avg BSR#262

Top Zara Perfume Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

zara perfume women178K/yr +34.3%1.6% conv.
zara perfume101K/yr +2.8%0.9% conv.
zara55K/yr -5.8%0.1% conv.
fashionably london zara perfume35K/yr +11.4%0.2% conv.
zara fashionably london perfume11K/yr +7.1%0.4% conv.
zara golden decade perfume16K/yr +2.7%0.3% conv.
golden decade zara perfume5K/yr +19.5%0.3% conv.
zara perfumes6K/yr +18.5%0.6% conv.
zara perfume women golden decade3K/yr +27.5%0.2% conv.
zara perfume women sale3K/yr -18.7%0.3% conv.

What reviews say buyers love and hate about Zara Perfume Women

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Smell65%

“Amazing scent”

Value For Money13%

“Value for money”

Quality-Overall5%

“Had no complaints”

Gifting Purpose3%

“Gift”

Advertised Vs Actual Product3%

“Exactly as described”

What buyers complain about

85% of reviews

Smell49%

“Smell doesn't last long”

Durability14%

“Didn't last”

Value For Money10%

“But expensive”

Quality-Overall3%

“These t shirts are not made very well”

Size-Overall3%

“they are a little on the tight side”

Zara Perfume Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

41%

2Size-Overall

30%

3Quality-Overall

4Advertised Vs Actual Product

5Value For Money

Common Zara Perfume Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zara Perfume Women 43/100 on Amazon United Kingdom — Skip it. The niche generates £111K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +15.7% over the last 90 days.

Zara Perfume Women buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.7%.