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Zadig and Voltaire Perfume

Fail

The top 5 brands take 100% of clicks, so Zadig and Voltaire Perfume is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£25K/yr10K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
85%top-5 click share · 1 brands · 43 sellers

Flapen Score

Zadig and Voltaire Perfume against its category

The dotted line is the Beauty average. Past it, Zadig and Voltaire Perfume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zadig and Voltaire Perfume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zadig and Voltaire Perfume 10K times last year and spent an estimated £25K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
6.6%
Market size, estimated
£25Ka year
Peak month
December3.2× the quietest month
Top search term
zadig & voltaire this is her5K searches a year

02 · Price

A sale here is worth £38.55.

Listings sell for £38.55 on average, from £25.16 to £58.03. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £38.55 that is £0 to £4K a year per listing.

Average price
£38.55inside the $15 to $100 sweet spot
Price range
£25.16–£58.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,822 within Fragrances. It carries 199 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
67%
Out of stock, average day
5.9%
Average rank
#1,822in Fragrances
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
199per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Zadig and Voltaire Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Zadig and Voltaire Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Reviews and returns

What reviews say buyers love and hate about Zadig and Voltaire Perfume

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
100%of negative reviews mention “Smell”
0.6%of orders come back
“Obsessed. Smells expensive”
A buyer, on “Smell”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Zadig and Voltaire Perfume questions

Answered from the same tracked data.