Is zadig and voltaire perfume profitable to sell on Amazon United Kingdom?

The niche generates £25K/yr across 9 tracked products. 90-day search growth is +7.1%. Flapen's verdict: Skip it (45/100).

How competitive is the zadig and voltaire perfume niche?

1 brands and 43 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in zadig and voltaire perfume?

Top complaints mined from reviews: Smell. The return rate is 0.6%.

When does demand for zadig and voltaire perfume peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the zadig and voltaire perfume niche?

Listings span £25.16–£58.03; the average listing price is £38.55 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.

zadig and voltaire perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible£38.55

avg listing price — sweet spot $15–$100

Price range

Incredible£25.16–£58.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great199.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad£25K

£25K/yr · 10K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, zadig and voltaire perfume is a £25K/yr Amazon United Kingdom market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

zadig and voltaire perfume market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £10K–£19K; units × avg price
Conversion rate: 6.6%
Avg BSR: #1,822
Page quality: 0%
Prime: 67%
Sponsored: 11%
Out of stock: 5.9%
Avg brand age: 54 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Zadig & Voltaire100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top zadig and voltaire perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZetV This is Her Edp Vapo 100ml

Zadig & Voltaire£58.034.6★260 rev

Zadig & Voltaire This Is Her! 2 Piece Gift Set: Eau de Parfum 50ml - Body Lotion

Zadig & Voltaire£43.814.7★13 rev

Zadig & Voltaire This is her EDP VAPO 30ml

Zadig & Voltaire£31.034.6★217 rev

ZetV This is Her Edp Vapo 50ml

Zadig & Voltaire£42.804.7★643 rev

This Is Her! Womens Perfume Zadig & Voltaire EDP

Zadig & Voltaire£41.604.8★9 rev

Newest

by launch date

ZADIG & VOLTAIRE Zadig Voltaire This is Really Her EDP 30ML 30 ml

Zadig & Voltaire£33.392 rev

1y ago

Zadig & Voltaire This Is Her! 2 Piece Gift Set: Eau de Parfum 50ml - Body Lotion

Zadig & Voltaire£43.8113 rev

2y ago

Zadig & Voltaire This Is Her! Undressed Eau de Parfum 30 ml

Zadig & Voltaire£28.532 rev

2y ago

ZADIG & VOLTAIRE 1049-48457 Fragrance This Is Him! Vibes of Freedom EDT Spray 50 ml for adults ideal for long-lasting everyday fragrance wear 50 ml

Zadig & Voltaire£25.163 rev

4y ago

This Is Her! Womens Perfume Zadig & Voltaire EDP

Zadig & Voltaire£41.609 rev

6y ago

What buyers say about zadig and voltaire perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Nice perfume, smells clean with a woody floral and chestnut note”

Gifting Purpose33%

“Lovely gift set”

What buyers complain about

Smell100%

“Obsessed. Smells expensive”

Top return reasons

Advertised Vs Actual Product43%

Product Condition29%

Smell14%

Size-Overall14%

Common questions

Is zadig and voltaire perfume profitable to sell on Amazon United Kingdom?: The niche generates £25K/yr across 9 tracked products. 90-day search growth is +7.1%. Flapen's verdict: Skip it (45/100).
How competitive is the zadig and voltaire perfume niche?: 1 brands and 43 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in zadig and voltaire perfume?: Top complaints mined from reviews: Smell. The return rate is 0.6%.
When does demand for zadig and voltaire perfume peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the zadig and voltaire perfume niche?: Listings span £25.16–£58.03; the average listing price is £38.55 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.