ysl y edp
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible62.58avg incumbent reviews — the moat a new listing must climb
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£67.59avg listing price — sweet spot $15–$100
Price range
Great£48.02–£107.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£415K£415K/yr · 299K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ysl y edp is a £415K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
ysl y edp market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £338K–£406K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #736
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 33%
- Out of stock
- 10.5%
- Avg brand age
- 72 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
47
Top-5 brand share
98%
Top 20: 98%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Yves Saint Laurent98%
- --2%
Demand
Weekly Amazon search volume, last 41 weeks — +4.1% search growth over the last 90 days.Top ysl y edp search terms
- ysl y perfume for men99K/yr
- yves saint laurent perfume men38K/yr
- ysl myself perfume for men46K/yr
- ysl y edp34K/yr
- ysl myself25K/yr
- ysl y14K/yr
- ysl perfume for men10K/yr
- ysl edp7K/yr
- ysl aftershave for men7K/yr
- ysl men6K/yr
Top ysl y edp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yves Saint Laurent MYSLF Eau de Parfum 100ml
Yves Saint Laurent£70.274.6★113 rev
Yves Saint Laurent Y For Men Eau de Parfum 60ml
Yves Saint Laurent£54.704.6★225 rev
Yves Saint Laurent MYSLF Le Parfum 60ml
Yves Saint Laurent£64.624.7★27 rev
Yves Saint Laurent MYSLF Eau de Parfum 60ml
Yves Saint Laurent£52.904.6★156 rev
Yves Saint Laurent Y Intense Mens Eau de Parfum 60ml
Yves Saint Laurent£61.034.2★21 rev
Newest
by launch date
MYSLF for Men Eau de Perfume 100ml Spray
--£68.471 rev
Yves Saint Laurent Y For Men Eau de Parfum 100ml Set Spring 2025 (Contains 100ml EDP and 10ml Travel Spray)
Yves Saint Laurent£93.854 rev
Yves Saint Laurent Y Le Parfum For Men 60ml
Yves Saint Laurent£70.255 rev
Yves Saint Laurent MYSLF Le Parfum 60ml
Yves Saint Laurent£64.6227 rev
Yves Saint Laurent MYSLF Eau de Parfum 100ml
Yves Saint Laurent£70.27113 rev
Trending
90-day click momentumMYSLF for Men Eau de Perfume 100ml Spray
--£68.475.0★
Yves Saint Laurent Y For Men Eau de Parfum 100ml Set Spring 2025 (Contains 100ml EDP and 10ml Travel Spray)
Yves Saint Laurent£93.854.7★
Yves Saint Laurent Y Intense Mens Eau de Parfum 60ml
Yves Saint Laurent£61.034.2★
Yves Saint Laurent MYSLF Eau de Parfum 100ml
Yves Saint Laurent£70.274.6★
Yves Saint Laurent Y Le Parfum For Men 60ml
Yves Saint Laurent£70.253.8★
What buyers say about ysl y edp
What buyers praise and complain about, mined from review topics.What buyers love
“Great scented,lovely”
“Great product”
“Lasts around 6–8 hours and isnt overpowering”
“The price was really competitive”
“Perfect for Fathers Day present”
“this size will last me a long time”
What buyers complain about
“those are not that strong”
“hell no just not worth the money”
“Doesnt smell as good as one i bought from the store”
Top return reasons
Common questions
- Is ysl y edp profitable to sell on Amazon United Kingdom?
- The niche generates £415K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the ysl y edp niche?
- 1 brands and 47 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in ysl y edp?
- Top complaints mined from reviews: Strength, Value For Money, Smell. The return rate is 1.0%.
- What does it cost to enter the ysl y edp niche?
- Listings span £48.02–£107.51; the average listing price is £67.59 (sweet spot $15–$100). The average incumbent carries 63 reviews — the moat a new listing must climb.