How competitive is the Ysl Y Edp niche on Amazon United Kingdom?

1 brands and 47 sellers compete in Ysl Y Edp on Amazon United Kingdom. The top 5 Ysl Y Edp products take 76% of clicks and its top 5 brands hold 98% of demand.

What does it cost to enter the Ysl Y Edp niche?

Ysl Y Edp sells for £67.59 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £48.02–£107.51. The average incumbent carries 63 reviews — the moat a new listing must climb.

Ysl Y Edp

brand-locked demand (top 5 brands take 98% of clicks) — Ysl Y Edp doesn't clear our bar today.

Signals High Price Out of Stock

Flapen Score

Skip it

Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47

This niche Category average · 2,481 niches

Is Ysl Y Edp profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ysl Y Edp is a £415K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 46/100.

Ysl Y Edp: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.1% over the last 90 days and 2.1% of searches end in a purchase.

£415K

revenue / yr

Units sold / yr6K

Search volume / yr+4.1%299K

Conversion rate2.1%

Avg price£67.59

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers1 · 47

Top-5 product click share76%

Open market2%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Ysl Y Edp products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yves Saint Laurent MYSLF Eau de Parfum 100ml

Price: £70.27
Rating: 4.6/5
Reviews: 113
Age: 2y ago

Yves Saint Laurent Y For Men Eau de Parfum 60ml

Price: £54.70
Rating: 4.6/5
Reviews: 225
Age: 7y ago

Yves Saint Laurent MYSLF Le Parfum 60ml

Price: £64.62
Rating: 4.7/5
Reviews: 27
Age: 1y ago

Yves Saint Laurent MYSLF Eau de Parfum 60ml

Price: £52.90
Rating: 4.6/5
Reviews: 156
Age: 2y ago

Yves Saint Laurent Y Intense Mens Eau de Parfum 60ml

Price: £61.03
Rating: 4.2/5
Reviews: 21
Age: 3y ago

Newest

by launch date

MYSLF for Men Eau de Perfume 100ml Spray

Price: £68.47
Rating: 5.0/5
Reviews: 1
Age: 1mo ago

Yves Saint Laurent Y For Men Eau de Parfum 100ml Set Spring 2025 (Contains 100ml EDP and 10ml Travel Spray)

Price: £93.85
Rating: 4.7/5
Reviews: 4
Age: 1y ago

Yves Saint Laurent Y Le Parfum For Men 60ml

Price: £70.25
Rating: 3.8/5
Reviews: 5
Age: 1y ago

Yves Saint Laurent MYSLF Le Parfum 60ml

Price: £64.62
Rating: 4.7/5
Reviews: 27
Age: 1y ago

Yves Saint Laurent MYSLF Eau de Parfum 100ml

Price: £70.27
Rating: 4.6/5
Reviews: 113
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

98%

Top 20: 98%

Top-5 click share

76%

Top 20: 100%

Open market

Yves Saint Laurent98%
--2%

Ysl Y Edp demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume299KCVR2.1%Products12Brands1Top 5 Brands98%OOS Rate10.5%Rating4.5★Reviews63Avg BSR#736

Top Ysl Y Edp search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ysl y perfume for men99K/yr +15.2%1.4% conv.
yves saint laurent perfume men38K/yr +20.0%1.3% conv.
ysl myself perfume for men46K/yr +2.1%3.2% conv.
ysl y edp34K/yr -19.5%0.7% conv.
ysl myself25K/yr +0.0%2.3% conv.
ysl y14K/yr -5.5%0.7% conv.
ysl perfume for men10K/yr -2.7%1.2% conv.
ysl edp7K/yr -13.4%1.4% conv.
ysl aftershave for men7K/yr +27.5%2.1% conv.
ysl men6K/yr -8.6%0.6% conv.

What reviews say buyers love and hate about Ysl Y Edp

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Smell74%

“Great scented,lovely”

Quality-Overall10%

“Great product”

Durability5%

“Lasts around 6–8 hours and isnt overpowering”

Value For Money4%

“The price was really competitive”

Gifting Purpose4%

“Perfect for Fathers Day present”

What buyers complain about

83% of reviews

Strength33%

“those are not that strong”

Value For Money33%

“hell no just not worth the money”

Smell17%

“Doesnt smell as good as one i bought from the store”

Ysl Y Edp return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

46%

2Value For Money

22%

3Advertised Vs Actual Product

20%

4Ease Of Use

5Durability

Common Ysl Y Edp questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ysl Y Edp 46/100 on Amazon United Kingdom — Skip it. The niche generates £415K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +4.1% over the last 90 days.

Ysl Y Edp buyers on Amazon United Kingdom complain most about Strength, Value For Money, Smell, the themes mined from the niche's reviews. Its return rate is 1.0%.