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Ysl Y Edp

Fail

The top 5 brands take 98% of clicks, so Ysl Y Edp is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£415K/yr299K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
76%top-5 click share · 1 brands · 47 sellers

Flapen Score

Ysl Y Edp against its category

The dotted line is the Beauty average. Past it, Ysl Y Edp is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ysl Y Edp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ysl Y Edp 299K times last year and spent an estimated £415K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
2.1%
Market size, estimated
£415Ka year
Top search term
ysl y perfume for men99K searches a year

02 · Price

A sale here is worth £67.59.

Listings sell for £67.59 on average, from £48.02 to £107.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £67.59 that is £17K to £34K a year per listing.

Average price
£67.59inside the $15 to $100 sweet spot
Price range
£48.02–£107.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£17K–£34K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #736 within Fragrances. It carries 63 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
10.5%
Average rank
#736in Fragrances
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
63per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Ysl Y Edp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

47

Top-5 brand share

98%

Top 20: 98%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Ysl Y Edp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0× · 10 of 12 months tracked

Search terms

Top Ysl Y Edp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ysl y perfume for men99K/yr
  • yves saint laurent perfume men38K/yr
  • ysl myself perfume for men46K/yr
  • ysl y edp34K/yr
  • ysl myself25K/yr
  • ysl y14K/yr
  • ysl perfume for men10K/yr
  • ysl edp7K/yr
  • ysl aftershave for men7K/yr
  • ysl men6K/yr

Reviews and returns

What reviews say buyers love and hate about Ysl Y Edp

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Smell”
33%of negative reviews mention “Strength”
1.0%of orders come back
“those are not that strong”
A buyer, on “Strength”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Ysl Y Edp questions

Answered from the same tracked data.