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yodeyma perfume women

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 33Conversion 38Competition 50Returns 99Price range 85Avg price 85Brand share 18Review moat 95Quality gap 32

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible99.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£18.97

avg listing price — sweet spot $15–$100

Price range

Great£13.37–£27.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£40K

£40K/yr · 70K searches

According to Flapen's Amazon United Kingdom niche tracking, yodeyma perfume women is a £40K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

yodeyma perfume women market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£38K–£47K
units × avg price
Conversion rate
3.0%
Avg BSR
#632
Page quality
0%
Prime
63%
Sponsored
0%
Out of stock
0.0%
Avg brand age
61 months
Avg seller age
158 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

32

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

5%

  • Yodeyma44%
  • WAHALAA17%
  • yodeyma parfums15%
  • Farmazan11%
  • YODEYMA PARFUMS, S.L.U C/. Felix Boix, 7 1ª Planta 28012 Madrid6%
  • HACURLIST2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Weekly Amazon search volume, last 37 weeks — +6.2% search growth over the last 90 days.
3K2KBlack Friday '25Holiday '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top yodeyma perfume women search terms

  • yodeyma perfume women36K/yr
  • yodeyma18K/yr
  • yodeyma perfume16K/yr
All search terms

Top yodeyma perfume women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£4K15%£6K20%£8K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about yodeyma perfume women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell78%

“Good, long lasting fragrance”

Value For Money13%

“Good value for money”

Quality-Overall4%

“Quality”

Gifting Purpose1%

“Was a gift, very good smell and well liked”

Size-Overall1%

“Nice size bottle to fit in your handbag too”

Durability1%

“It lasts well”

Ease Of Use1%

“The bottle is simple”

What buyers complain about

Smell67%

“Smells like alien”

Advertised Vs Actual Product11%

“Not the same”

Value For Money6%

“Waste of money”

Durability6%

“The main issue, however, is that it doesnt last at all”

Dilute/Watery6%

“Think it was just water in the bottle”

Top return reasons

Smell74%
Advertised Vs Actual Product7%
Quality-Overall6%
Value For Money6%
Size-Overall4%
Dispensing Mechanism2%
Strength2%

Common questions

Is yodeyma perfume women profitable to sell on Amazon United Kingdom?
The niche generates £40K/yr across 19 tracked products. 90-day search growth is +6.2%. Flapen's verdict: Skip it (46/100).
How competitive is the yodeyma perfume women niche?
9 brands and 32 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in yodeyma perfume women?
Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Value For Money. The return rate is 0.1%.
What does it cost to enter the yodeyma perfume women niche?
Listings span £13.37–£27.07; the average listing price is £18.97 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.