Yellow Nail Polish
Yellow Nail Polish shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Is Yellow Nail Polish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Yellow Nail Polish is a £25K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 57/100.
Yellow Nail Polish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +216.6% over the last 90 days and 6.8% of searches end in a purchase.
£25K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 25 products
Top Yellow Nail Polish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.09
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 11y ago
Barry M Air Breathable Nail Paint - Pastel Yellow Sunshine
- Price
- £3.68
- Rating
- 4.3/5
- Reviews
- 2,532
- Age
- 4y ago
Essie Original Nail Polish - Summer Soulstice Pale Pastel Yellow Colour Original High Shine Glossy Finish High Coverage Easy Glide Nail Polish Vegan Formula 13.5 ml
- Price
- £6.72
- Rating
- 4.3/5
- Reviews
- 5,293
- Age
- 6y ago
Nails.INC Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Heidi 14 ML
- Price
- £6.12
- Rating
- 4.0/5
- Reviews
- 2,079
- Age
- 4mo ago
Max Factor Miracle Pure Nail Polish Lemon Tea 500 12ml
- Price
- £4.34
- Rating
- 4.1/5
- Reviews
- 2,080
- Age
- 4y ago
Trending
90-day click momentum
Butter Yellow Nail Polish - Pale Yellow Nail Polish Quick Dry - Spring Summer Pastel Nail Varnish - Air Fast Drying 12ml Nail Lacquer Non Gel Oil-Based Nail Art Manicure Home DIY
- Price
- £4.13
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 2mo ago
Yellow Nail Polish - Butter Yellow Nail Varnish - 10ml Breathable Quick Dry Nail Polish -Spring Summer Pastel Nail Art Polish For Women DIY Manicure - No Need UV Cure
- Price
- £4.90
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 1y ago
![Mylee Gel Nail Polish 8ml [Lemonade] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31oIPBBuMEL.jpg)
Mylee Gel Nail Polish 8ml [Lemonade] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply
- Price
- £7.94
- Rating
- 4.4/5
- Reviews
- 577
- Age
- 11mo ago
Nails.INC Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Heidi 14 ML
- Price
- £6.12
- Rating
- 4.0/5
- Reviews
- 2,079
- Age
- 4mo ago
RIMMEL LONDON 60 SECONDS 450 Sunny Days Nail varnish
- Price
- £4.15
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 11y ago
Newest
by launch dateButter Yellow Nail Polish - Pale Yellow Nail Polish Quick Dry - Spring Summer Pastel Nail Varnish - Air Fast Drying 12ml Nail Lacquer Non Gel Oil-Based Nail Art Manicure Home DIY
- Price
- £4.13
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 2mo ago
Nail Varnish - Yellow Nail Polish Quick Dry - Glossy Long Lasting Lemon Yellow Nail Varnish - Water Based Breathable Nail Polish - Chip Resistant No Need Cured for Women DIY Manicure
- Price
- £4.83
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 3mo ago
Nails.INC Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Heidi 14 ML
- Price
- £6.12
- Rating
- 4.0/5
- Reviews
- 2,079
- Age
- 4mo ago
Nails.INC Its Topless Butter Crème Gel-Like Manicure Nail Polish Duo 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Glossy Salon Quality Manicure Air Dry 2 Piece Set
- Price
- £8.59
- Rating
- 4.2/5
- Reviews
- 1,515
- Age
- 4mo ago
PEACECOLOR Gel Nail Polish 10ml Yellow Colour UV/LED Soak Off Nail Art Manicure Pedicure for Professional Salon & Home Use Long Lasting & Easy to Apply
- Price
- £3.40
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
50
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
20%
- Rimmel19%
- essie19%
- Barry M16%
- HERBINSOLS11%
- Nails Inc10%
- Max Factor5%
Yellow Nail Polish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Yellow Nail Polish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yellow nail polish37K/yr
- butter yellow nail polish10K/yr
- yellow nail varnish8K/yr
- lemon nail polish6K/yr
- pastel yellow nail polish6K/yr
- pale yellow nail polish4K/yr
What reviews say buyers love and hate about Yellow Nail Polish
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Great colour”
“Good quality and price”
“Has a beautiful shine”
“Buttery smooth”
“very good coverage”
What buyers complain about
80% of reviews“The beige is the total opposite, really watery”
“Thick and gloopy”
“however the quality of the polish is awfu”
“Not great coverage”
“Didn't apply very well on my daughters toenails then didn't dry even under UV very disappointing”
Yellow Nail Polish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yellow Nail Polish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
