Yellow Nail Polish
MaybeAn estimated 0.2% of orders come back. But prices span $2.87–$13.09, mostly outside the sweet spot, so Yellow Nail Polish is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 2,481 Beauty niches · +10 vs the category median of 4757
- Market size
- £25K/yr70K searches / yr
- 90-day growth
- +216.6%search demand this quarter
- Competition
- 53%top-5 click share · 14 brands · 50 sellers
Flapen Score
Yellow Nail Polish against its category
The dotted line is the Beauty average. Past it, Yellow Nail Polish is stronger. Inside it, weaker.
Market
The Yellow Nail Polish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yellow Nail Polish 70K times last year and spent an estimated £25K. The top 5 brands take 75% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +216.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- +216.6%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £25Ka year
- Peak month
- June9.8× the quietest month
- Top search term
- yellow nail polish37K searches a year
02 · Price
A sale here is worth £5.21.
Listings sell for £5.21 on average, from £2.87 to £13.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £5.21 that is £521 to £1K a year per listing.
- Average price
- £5.21under the $15 to $100 sweet spot
- Price range
- £2.87–£13.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £521–£1K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #248 within Manicure & Pedicure. It carries 5,586 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 96%
- Out of stock, average day
- 9.8%
- Average rank
- #248in Manicure & Pedicure
- Average rating
- 3.99 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,586per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Yellow Nail Polish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.09
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 11y ago

Barry M Air Breathable Nail Paint - Pastel Yellow Sunshine
- Price
- £3.68
- Rating
- 4.3/5
- Reviews
- 2,532
- Age
- 4y ago

Essie Original Nail Polish - Summer Soulstice Pale Pastel Yellow Colour Original High Shine Glossy Finish High Coverage Easy Glide Nail Polish Vegan Formula 13.5 ml
- Price
- £6.72
- Rating
- 4.3/5
- Reviews
- 5,293
- Age
- 6y ago

Nails.INC Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Heidi 14 ML
- Price
- £6.12
- Rating
- 4.0/5
- Reviews
- 2,079
- Age
- 4mo ago

Max Factor Miracle Pure Nail Polish Lemon Tea 500 12ml
- Price
- £4.34
- Rating
- 4.1/5
- Reviews
- 2,080
- Age
- 4y ago
Trending
estimated 90-day click momentum
Butter Yellow Nail Polish - Pale Yellow Nail Polish Quick Dry - Spring Summer Pastel Nail Varnish - Air Fast Drying 12ml Nail Lacquer Non Gel Oil-Based Nail Art Manicure Home DIY
- Price
- £4.13
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 2mo ago

Yellow Nail Polish - Butter Yellow Nail Varnish - 10ml Breathable Quick Dry Nail Polish -Spring Summer Pastel Nail Art Polish For Women DIY Manicure - No Need UV Cure
- Price
- £4.90
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 1y ago
![Mylee Gel Nail Polish 8ml [Lemonade] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31oIPBBuMEL.jpg)
Mylee Gel Nail Polish 8ml [Lemonade] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply
- Price
- £7.94
- Rating
- 4.4/5
- Reviews
- 577
- Age
- 11mo ago

Nails.INC Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Heidi 14 ML
- Price
- £6.12
- Rating
- 4.0/5
- Reviews
- 2,079
- Age
- 4mo ago

RIMMEL LONDON 60 SECONDS 450 Sunny Days Nail varnish
- Price
- £4.15
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 11y ago
Newest
by launch date
Butter Yellow Nail Polish - Pale Yellow Nail Polish Quick Dry - Spring Summer Pastel Nail Varnish - Air Fast Drying 12ml Nail Lacquer Non Gel Oil-Based Nail Art Manicure Home DIY
- Price
- £4.13
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 2mo ago

Nail Varnish - Yellow Nail Polish Quick Dry - Glossy Long Lasting Lemon Yellow Nail Varnish - Water Based Breathable Nail Polish - Chip Resistant No Need Cured for Women DIY Manicure
- Price
- £4.83
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 3mo ago

Nails.INC Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Heidi 14 ML
- Price
- £6.12
- Rating
- 4.0/5
- Reviews
- 2,079
- Age
- 4mo ago

Nails.INC Its Topless Butter Crème Gel-Like Manicure Nail Polish Duo 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Glossy Salon Quality Manicure Air Dry 2 Piece Set
- Price
- £8.59
- Rating
- 4.2/5
- Reviews
- 1,515
- Age
- 4mo ago

PEACECOLOR Gel Nail Polish 10ml Yellow Colour UV/LED Soak Off Nail Art Manicure Pedicure for Professional Salon & Home Use Long Lasting & Easy to Apply
- Price
- £3.40
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
50
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 94%
Open market
20%
- Rimmel19%
- essie19%
- Barry M16%
- HERBINSOLS11%
- Nails Inc10%
- Max Factor5%
Demand
Yellow Nail Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 9.8×
Search terms
Top Yellow Nail Polish search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yellow nail polish37K/yr
- butter yellow nail polish10K/yr
- yellow nail varnish8K/yr
- lemon nail polish6K/yr
- pastel yellow nail polish6K/yr
- pale yellow nail polish4K/yr
Reviews and returns
What reviews say buyers love and hate about Yellow Nail Polish
We read the reviews and the return reasons for every product selling here.
“The beige is the total opposite, really watery”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yellow Nail Polish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









