Is yellow nail polish profitable to sell on Amazon United Kingdom?

The niche generates £25K/yr across 25 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +216.6%. Flapen's verdict: Worth a look (57/100).

How competitive is the yellow nail polish niche?

14 brands and 50 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in yellow nail polish?

Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 0.2%.

What does it cost to enter the yellow nail polish niche?

Listings span £2.87–£13.09; the average listing price is £5.21 (sweet spot $15–$100). The average incumbent carries 5,586 reviews — the moat a new listing must climb.

yellow nail polish

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+216.6%

90-day search growth — must beat 0% to launch

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,585.52

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.21

avg listing price — sweet spot $15–$100

Market size

Bad£25K

£25K/yr · 70K searches

Price range

Bad£2.87–£13.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, yellow nail polish is a £25K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

yellow nail polish market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £26K–£31K; units × avg price
Conversion rate: 6.8%
Avg BSR: #248
Page quality: 0%
Prime: 96%
Sponsored: 64%
Out of stock: 9.8%
Avg brand age: 46 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

20%

Rimmel19%
essie19%
Barry M16%
HERBINSOLS11%
Nails Inc10%
Max Factor5%

Demand

Weekly Amazon search volume, last 51 weeks — +216.6% search growth over the last 90 days.

Open Trend

Top yellow nail polish search terms

yellow nail polish37K/yr +162.3%6.6% conv.
butter yellow nail polish10K/yr +371.9%5.7% conv.
yellow nail varnish8K/yr +179.6%7.8% conv.
lemon nail polish6K/yr +429.5%5.4% conv.
pastel yellow nail polish6K/yr +265.1%5.9% conv.
pale yellow nail polish4K/yr +250.6%6.2% conv.

All search terms

Top yellow nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml

Rimmel£3.094.4★78,935 rev

Barry M Air Breathable Nail Paint - Pastel Yellow Sunshine

Barry M£3.684.3★2,532 rev

Essie Original Nail Polish - Summer Soulstice Pale Pastel Yellow Colour Original High Shine Glossy Finish High Coverage Easy Glide Nail Polish Vegan Formula 13.5 ml

essie£6.724.3★5,293 rev

Nails.INC Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Heidi 14 ML

Nails Inc£6.124.0★2,079 rev

Max Factor Miracle Pure Nail Polish Lemon Tea 500 12ml

Max Factor£4.344.1★2,080 rev

Newest

by launch date

Butter Yellow Nail Polish - Pale Yellow Nail Polish Quick Dry - Spring Summer Pastel Nail Varnish - Air Fast Drying 12ml Nail Lacquer Non Gel Oil-Based Nail Art Manicure Home DIY

HERBINSOLS£4.1312 rev

2mo ago

Nail Varnish - Yellow Nail Polish Quick Dry - Glossy Long Lasting Lemon Yellow Nail Varnish - Water Based Breathable Nail Polish - Chip Resistant No Need Cured for Women DIY Manicure

HERBINSOLS£4.83122 rev

3mo ago

Nails.INC Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Heidi 14 ML

Nails Inc£6.122,079 rev

4mo ago

Nails.INC Its Topless Butter Crème Gel-Like Manicure Nail Polish Duo 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Glossy Salon Quality Manicure Air Dry 2 Piece Set

Nails Inc£8.591,515 rev

4mo ago

PEACECOLOR Gel Nail Polish 10ml Yellow Colour UV/LED Soak Off Nail Art Manicure Pedicure for Professional Salon & Home Use Long Lasting & Easy to Apply

PEACECOLOR£3.406 rev

7mo ago

What buyers say about yellow nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color57%

“Great colour”

Quality-Overall7%

“Good quality and price”

Brightness/Shine/Glow5%

“Has a beautiful shine”

Soft Feel4%

“Buttery smooth”

Coverage2%

“very good coverage”

Ease Of Application2%

“easy to apply”

What buyers complain about

Color16%

“The beige is the total opposite, really watery”

Thickness16%

“Thick and gloopy”

Quality-Overall14%

“however the quality of the polish is awfu”

Coverage10%

“Not great coverage”

Moist/Dry6%

“Didn't apply very well on my daughters toenails then didn't dry even under UV very disappointing”

Value For Money6%

“Not worth the money”

Dilute/Watery5%

“However this one was really watery and thin consistency, required 5 coats to get a good depth of colour”

Paint Quality3%

“paint on, even after a couple of layers, its in the bin”

Texture/Consistency-Overall2%

“Thin consistency requires multiple coats”

Wrinkles2%

“after 3 coats still looks streaky”

Top return reasons

Color56%

Quality-Overall7%

Advertised Vs Actual Product6%

Functionality-Overall6%

Moist/Dry4%

Thickness4%

Dilute/Watery4%

Durability3%

Ease Of Use2%