yellow gel nail polish
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($3.31–$8.06) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Great+104.5%90-day search growth — must beat 0% to launch
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,397.4avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£5.75avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 51K searches
Price range
Bad£3.31–£8.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yellow gel nail polish is a £25K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
yellow gel nail polish market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £23K–£29K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 7.7%
- Avg brand age
- 39 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
6%
- BLUESKY46%
- MYLEE26%
- Vishine8%
- Makartt7%
- Kanorine4%
- TOMICCA3%
- Open — no brand owns it (4 brands, 6%)
Top yellow gel nail polish search terms
- yellow gel nail polish20K/yr
- butter yellow gel nail polish13K/yr
- yellow gel polish6K/yr
- pastel yellow gel nail polish5K/yr
- lemon gel nail polish2K/yr
- mylee yellow gel polish2K/yr
- mylee gel polish yellow2K/yr
Top yellow gel nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluesky Gel Nail Polish Lemon Yellow - CS12 Pastel Yellow Long Lasting Chip Resistant 5ml (Requires Drying Under UV LED Lamp)
BLUESKY£4.084.4★7,120 rev
![Mylee Gel Nail Polish 8ml [Lemonade] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31oIPBBuMEL.jpg)
Mylee Gel Nail Polish 8ml [Lemonade] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply
MYLEE£7.944.4★577 rev
Bluesky Gel Nail Polish Primrose Yellow 80566 Light Primrose Yellow Long Lasting Chip Resistant 10 ml (Requires Drying Under UV LED Lamp)
BLUESKY£6.564.4★13,250 rev
Vishine Gel Nail Polish 1Pcs 8ml LigthYellow Gel Polish Soak Off UV LED Gel Nail Art DIY Gel Nail Manicure for Girls Women #055
Vishine£3.314.2★2,629 rev
Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women
Makartt£5.534.0★8,402 rev
Newest
by launch date
PEACECOLOR Gel Nail Polish 10ml Yellow Colour UV/LED Soak Off Nail Art Manicure Pedicure for Professional Salon & Home Use Long Lasting & Easy to Apply
PEACECOLOR£3.406 rev
Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women
Makartt£5.538,402 rev
Mylee Gel Nail Polish 8ml [Lemonade] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply
MYLEE£7.94577 rev
![Mylee Gel Nail Polish 8ml [Custard] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/41MjG+yXC0L.jpg)
Mylee Gel Nail Polish 8ml [Custard] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply
MYLEE£8.06577 rev
![Mylee Gel Nail Polish 8ml [Lemon Squeeze] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31PR53Voi1L.jpg)
Mylee Gel Nail Polish 8ml [Lemon Squeeze] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply
MYLEE£7.77577 rev
Trending
90-day click momentumMylee Gel Nail Polish 8ml [Lemonade] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply
MYLEE£7.944.4★
TOMICCA Gel Nail Polish Set 6 Colors Creamy Macaron Candy Spring Summer UV Polish Soak Off UV/LED Gel Varnish Blue Pink Purple Yellow Green for DIY Home Salon Manicure Nail Art
TOMICCA£7.704.5★
Vishine Gel Nail Polish 1Pcs 8ml LigthYellow Gel Polish Soak Off UV LED Gel Nail Art DIY Gel Nail Manicure for Girls Women #055
Vishine£3.314.2★
Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women
Makartt£5.534.0★
Bluesky Gel Nail Polish Lemon Yellow CS12 Long Lasting Chip Resistant 10 ml (Requires Drying Under UV LED Lamp)
BLUESKY£6.594.4★
What buyers say about yellow gel nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Nice colour”
“Amazing quality”
“cured nice and good finish”
“Great value for money had onu toe nails for my holiday”
“This colour covers well and last ages”
“They cure really well and dry quickly”
“Durable just like the salon”
What buyers complain about
“paint on, even after a couple of layers, its in the bin”
“not at all like the colour shown - idk if i got a bad one”
“However this one was really watery and thin consistency, required 5 coats to get a good depth of colour”
“Doesnt matter how many times you shake the bottle its still thick”
“Not as bright as it looks however its a nice colour”
“I found it difficult to get all over coverage”
“Thin consistency requires multiple coats”
“bad batch”
“Didn't last very long for me which was disappointing its also quite streaky”
“Waste of money”
Top return reasons
Common questions
- Is yellow gel nail polish profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +104.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the yellow gel nail polish niche?
- 10 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in yellow gel nail polish?
- Top complaints mined from reviews: Paint Quality, Color, Dilute/Watery. The return rate is 0.3%.
- What does it cost to enter the yellow gel nail polish niche?
- Listings span £3.31–£8.06; the average listing price is £5.75 (sweet spot $15–$100). The average incumbent carries 3,397 reviews — the moat a new listing must climb.