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Yellow Gel Nail Polish

Yellow Gel Nail Polish shows low returns (0.3%), but prices mostly outside the sweet spot ($3.31–$8.06) keeps it on the watch list.

Signals Trending

Flapen Score

52
Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

Market size 6Growth 93Conversion 81Competition 42Returns 99Price range 0Avg price 16Brand share 22Review moat 31Quality gap 81
This niche Category average · 2,481 niches

Is Yellow Gel Nail Polish profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Yellow Gel Nail Polish is a £25K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 52/100.

Yellow Gel Nail Polish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +104.5% over the last 90 days and 8.6% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr5K
Search volume / yr+104.5%51K
Conversion rate8.6%
Avg price£5.75

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers10 · 15
Top-5 product click share60%
Open market9%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement55%
New entrants (1y)5· 1 succeeded
Avg rating4.2★
Avg reviews3,397

Top Yellow Gel Nail Polish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

6%

  • BLUESKY46%
  • MYLEE26%
  • Vishine8%
  • Makartt7%
  • Kanorine4%
  • TOMICCA3%
  • Open — no brand owns it (4 brands, 6%)

Top Yellow Gel Nail Polish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yellow gel nail polish20K/yr
  • butter yellow gel nail polish13K/yr
  • yellow gel polish6K/yr
  • pastel yellow gel nail polish5K/yr
  • lemon gel nail polish2K/yr
  • mylee yellow gel polish2K/yr
  • mylee gel polish yellow2K/yr

What reviews say buyers love and hate about Yellow Gel Nail Polish

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Color55%

Nice colour

Quality-Overall13%

Amazing quality

Stitch/Finish/Polish4%

cured nice and good finish

Value For Money4%

Great value for money had onu toe nails for my holiday

Coverage2%

This colour covers well and last ages

What buyers complain about

74% of reviews
Paint Quality18%

paint on, even after a couple of layers, its in the bin

Color14%

not at all like the colour shown - idk if i got a bad one

Dilute/Watery9%

However this one was really watery and thin consistency, required 5 coats to get a good depth of colour

Thickness8%

Doesnt matter how many times you shake the bottle its still thick

Brightness/Shine/Glow5%

Not as bright as it looks however its a nice colour

Yellow Gel Nail Polish return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
58%
2Quality-Overall
8%
3Functionality-Overall
7%
4Advertised Vs Actual Product
5%
5Dilute/Watery
2%

Common Yellow Gel Nail Polish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yellow Gel Nail Polish 52/100 on Amazon United Kingdom — Worth a look. The niche generates £25K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +104.5% over the last 90 days.
Yellow Gel Nail Polish buyers on Amazon United Kingdom complain most about Paint Quality, Color, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.3%.