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Yellow Gel Nail Polish

Maybe

An estimated 0.3% of orders come back. But prices span $3.31–$8.06, mostly outside the sweet spot, so Yellow Gel Nail Polish is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£25K/yr51K searches / yr
90-day growth
+104.5%search demand this quarter
Competition
60%top-5 click share · 10 brands · 15 sellers

Flapen Score

Yellow Gel Nail Polish against its category

The dotted line is the Beauty average. Past it, Yellow Gel Nail Polish is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Gel Nail Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yellow Gel Nail Polish 51K times last year and spent an estimated £25K. The top 5 brands take 91% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +104.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+104.5%
Conversion, latest week
8.6%
Market size, estimated
£25Ka year
Top search term
yellow gel nail polish20K searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £3.31 to £8.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £5.75 that is £575 to £1K a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£3.31–£8.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£575–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #57 within Manicure & Pedicure. It carries 3,397 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#57in Manicure & Pedicure
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,397per listing
Listings tracked
20

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Yellow Gel Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

6%

  • Brand 146%
  • Brand 226%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Search terms

Top Yellow Gel Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow gel nail polish20K/yr
  • butter yellow gel nail polish13K/yr
  • yellow gel polish6K/yr
  • pastel yellow gel nail polish5K/yr
  • lemon gel nail polish2K/yr
  • mylee yellow gel polish2K/yr
  • mylee gel polish yellow2K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Gel Nail Polish

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Color”
18%of negative reviews mention “Paint Quality”
0.3%of orders come back
“paint on, even after a couple of layers, its in the bin”
A buyer, on “Paint Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yellow Gel Nail Polish questions

Answered from the same tracked data.