Yardley English Rose
brand-locked demand (top 5 brands take 100% of clicks) — Yardley English Rose doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Yardley English Rose profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Yardley English Rose is a £52K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Yardley English Rose: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.5% over the last 90 days and 5.5% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 36 products
Top Yardley English Rose products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yardley London English Rose Eau de Toilette Light Floral Perfume for Women Notes of Rose Magnolia & Violet Long-Lasting Fragrance Vegan & Cruelty-Free Made in the UK 125ml
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 3,175
- Age
- 17y ago
Yardley of London Lily of the Valley EDT/ Eau de Toilette Perfume for her 50ml
- Price
- £8.74
- Rating
- 4.4/5
- Reviews
- 1,377
- Age
- 15y ago
Yardley London English Lavender EDT/ Eau de Toilette Perfume 50 Milliliters
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 528
- Age
- 11y ago
Yardley London Bluebell and Sweet Pea Eau de Toilette Floral Womens Perfume with Notes of Bergamot and Lemon Vibrant Bluebell Perfume for Women 125ml
- Price
- £11.29
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 6y ago
Yardley London English Rose EDT 50 ml
- Price
- £8.89
- Rating
- 4.3/5
- Reviews
- 412
- Age
- 15y ago
Trending
90-day click momentum
Yardley London English Rose Body Spray for Women Floral Body Mist Notes of Magnolia Violet & Classic Fresh Rose Scent Vegan & Cruelty Free Made in UK 95% Natural 6 x 75ml
- Price
- £9.30
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
Yardley London English Rose Perfumed Body Powder 200g Refreshing Talcum Powder with Classic Floral Fragrance
- Price
- £7.33
- Rating
- 4.6/5
- Reviews
- 596
- Age
- 2y ago
Yardley London Bluebell and Sweet Pea Eau de Toilette Floral Womens Perfume with Notes of Bergamot and Lemon Vibrant Bluebell Perfume for Women 125ml
- Price
- £11.29
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 6y ago
Yardley London English Rose Eau de Toilette Light Floral Perfume for Women Notes of Rose Magnolia & Violet Long-Lasting Fragrance Vegan & Cruelty-Free Made in the UK 125ml
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 3,175
- Age
- 17y ago
Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients
- Price
- £10.42
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago
Newest
by launch date
Yardley London Body Wash & Lotion Collection - English Rose Essence for Women Luxury Feel & Timeless British Scent Self Care Body Wash & Lotion Set with Elegance & Freshness for Gifting
- Price
- £9.89
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 10mo ago
Yardley London Eau de Parfum Trio Collection Be A Diva Be A Star & Star Flower Azzi Fragrances British Heritage Scent Gift Set for Women Floral & Fruity Perfume Collection for Daily Elegance
- Price
- £11.25
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 10mo ago
Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients
- Price
- £10.42
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago
Yardley London Body Spray Collection 4 x 50ml Contemporary Deodorising Body Sprays Mini Mist Gift Set Includes Gardenia & Cassis Orchid & Vanilla Handy Bag Size Body Spray Set for Women
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 10mo ago
Yardley London English Rose Body Spray for Women Floral Body Mist Notes of Magnolia Violet & Classic Fresh Rose Scent Vegan & Cruelty Free Made in UK 95% Natural 6 x 75ml
- Price
- £9.30
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
1 flat
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
0%
- Yardley100%
Yardley English Rose demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Yardley English Rose search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yardley perfume38K/yr
- yardley33K/yr
- yardley english rose6K/yr
- yardley perfume for women8K/yr
- yardley rose4K/yr
- yardley london5K/yr
- yardley gift sets for women9K/yr
What reviews say buyers love and hate about Yardley English Rose
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Long lasting fragrance”
“Great value and brilliant for travel size wise”
“A reliable brand for quality”
“Gift”
“worked as expected”
What buyers complain about
77% of reviews“The scent is horrible”
“Is expensive”
“First time this happened product was leaking”
“They may not last as long”
“I can't get any powder out of the opening as the opening is faulty”
Yardley English Rose return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yardley English Rose questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
