yardley english rose
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,082.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.27avg listing price — sweet spot $15–$100
Price range
Bad£5.23–£17.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£52K£52K/yr · 102K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yardley english rose is a £52K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
yardley english rose market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £46K–£56K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #397
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 42%
- Out of stock
- 9.9%
- Avg brand age
- 68 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
1 flat
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
0%
- Yardley100%
Demand
Weekly Amazon search volume, last 24 weeks — +1.5% search growth over the last 90 days.Top yardley english rose search terms
- yardley perfume38K/yr
- yardley33K/yr
- yardley english rose6K/yr
- yardley perfume for women8K/yr
- yardley rose4K/yr
- yardley london5K/yr
- yardley gift sets for women9K/yr
Top yardley english rose products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yardley London English Rose Eau de Toilette Light Floral Perfume for Women Notes of Rose Magnolia & Violet Long-Lasting Fragrance Vegan & Cruelty-Free Made in the UK 125ml
Yardley£11.344.5★3,175 rev
Yardley of London Lily of the Valley EDT/ Eau de Toilette Perfume for her 50ml
Yardley£8.744.4★1,377 rev
Yardley London English Lavender EDT/ Eau de Toilette Perfume 50 Milliliters
Yardley£8.164.5★528 rev
Yardley London Bluebell and Sweet Pea Eau de Toilette Floral Womens Perfume with Notes of Bergamot and Lemon Vibrant Bluebell Perfume for Women 125ml
Yardley£11.294.4★138 rev
Yardley London English Rose EDT 50 ml
Yardley£8.894.3★412 rev
Newest
by launch date
Yardley London Body Wash & Lotion Collection - English Rose Essence for Women Luxury Feel & Timeless British Scent Self Care Body Wash & Lotion Set with Elegance & Freshness for Gifting
Yardley£9.8920 rev
Yardley London Eau de Parfum Trio Collection Be A Diva Be A Star & Star Flower Azzi Fragrances British Heritage Scent Gift Set for Women Floral & Fruity Perfume Collection for Daily Elegance
Yardley£11.2511 rev
Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients
Yardley£10.4236 rev
Yardley London Body Spray Collection 4 x 50ml Contemporary Deodorising Body Sprays Mini Mist Gift Set Includes Gardenia & Cassis Orchid & Vanilla Handy Bag Size Body Spray Set for Women
Yardley£6.8320 rev
Yardley London English Rose Body Spray for Women Floral Body Mist Notes of Magnolia Violet & Classic Fresh Rose Scent Vegan & Cruelty Free Made in UK 95% Natural 6 x 75ml
Yardley£9.3016 rev
Trending
90-day click momentumYardley London English Rose Body Spray for Women Floral Body Mist Notes of Magnolia Violet & Classic Fresh Rose Scent Vegan & Cruelty Free Made in UK 95% Natural 6 x 75ml
Yardley£9.304.8★
Yardley London English Rose Perfumed Body Powder 200g Refreshing Talcum Powder with Classic Floral Fragrance
Yardley£7.334.6★
Yardley London Bluebell and Sweet Pea Eau de Toilette Floral Womens Perfume with Notes of Bergamot and Lemon Vibrant Bluebell Perfume for Women 125ml
Yardley£11.294.4★
Yardley London English Rose Eau de Toilette Light Floral Perfume for Women Notes of Rose Magnolia & Violet Long-Lasting Fragrance Vegan & Cruelty-Free Made in the UK 125ml
Yardley£11.344.5★
Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients
Yardley£10.424.5★
What buyers say about yardley english rose
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting fragrance”
“Great value and brilliant for travel size wise”
“A reliable brand for quality”
“Gift”
“worked as expected”
“Leaves skin feeling soft”
“lasts a long time”
“Fresh and delicate”
“Perfect soft drying effect after shower”
“Thanks very much I used the Yardley powder very good”
What buyers complain about
“The scent is horrible”
“Is expensive”
“First time this happened product was leaking”
“They may not last as long”
“I can't get any powder out of the opening as the opening is faulty”
“Messy”
“Received a busted can had to return”
“The bottle is a little smaller than expected”
“Not very good as it very hard to get out of tin”
“not overly powerful or off-putting”
Top return reasons
Common questions
- Is yardley english rose profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 36 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the yardley english rose niche?
- 1 brands and 57 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in yardley english rose?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.4%.
- What does it cost to enter the yardley english rose niche?
- Listings span £5.23–£17.51; the average listing price is £9.27 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.