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Yardley English Rose

Fail

The top 5 brands take 100% of clicks, so Yardley English Rose is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£52K/yr102K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
38%top-5 click share · 1 brands · 57 sellers

Flapen Score

Yardley English Rose against its category

The dotted line is the Beauty average. Past it, Yardley English Rose is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yardley English Rose market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yardley English Rose 102K times last year and spent an estimated £52K. One brand takes every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
5.5%
Market size, estimated
£52Ka year
Top search term
yardley perfume38K searches a year

02 · Price

A sale here is worth £9.27.

Listings sell for £9.27 on average, from £5.23 to £17.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.27 that is £0 to £927 a year per listing.

Average price
£9.27under the $15 to $100 sweet spot
Price range
£5.23–£17.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£927
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #397 within Bath & Body. It carries 1,083 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
94%
Out of stock, average day
9.9%
Average rank
#397in Bath & Body
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,083per listing
Listings tracked
36

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Yardley English Rose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

1 flat

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

0%

  • Brand 1100%

Demand

Yardley English Rose search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Yardley English Rose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yardley perfume38K/yr
  • yardley33K/yr
  • yardley english rose6K/yr
  • yardley perfume for women8K/yr
  • yardley rose4K/yr
  • yardley london5K/yr
  • yardley gift sets for women9K/yr

Reviews and returns

What reviews say buyers love and hate about Yardley English Rose

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Smell”
49%of negative reviews mention “Smell”
0.4%of orders come back
“The scent is horrible”
A buyer, on “Smell”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yardley English Rose questions

Answered from the same tracked data.