yara lattafa perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£15.66avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.67–£27.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£219K£219K/yr · 330K searches
Review moat
Okay2,542.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yara lattafa perfume is a £219K/yr Amazon United Kingdom market (330K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
yara lattafa perfume market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £196K–£235K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #304
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
140
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Lattafa85%
- Esme & Co.8%
- Ard Al Zaafaran5%
- Inspired & Impressed3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.6×
Top yara lattafa perfume search terms
- yara lattafa perfume132K/yr
- yara perfume70K/yr
- yara45K/yr
- lattafa yara24K/yr
- lattafa yara perfume13K/yr
- yara candy7K/yr
- yar5K/yr
- yara candy perfume5K/yr
- yara perfume for women11K/yr
- yara pink4K/yr
Top yara lattafa perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa£15.814.3★712 rev
Lattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance
Lattafa£21.194.4★1,306 rev
Lattafa Yara Eau de Parfum 50ml
Lattafa£4.984.2★1,373 rev
Yara Yara Pink Eau de Parfum 100ml | Long Lasting Floral Fruity Perfume for Women | Elegant Everyday & Evening Fragrance
Esme & Co.£19.674.5★47 rev
Lattafa MyYara Collection 4×25ml Eau de Parfum Gift Set for Women (Yara + Yara Moi + Yara Tous + Yara Candy)
Lattafa£27.744.6★1,617 rev
Newest
by launch dateLattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance
Lattafa£21.191,306 rev
Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa£15.81712 rev
Lattafa MyYara Collection 4×25ml Eau de Parfum Gift Set for Women (Yara + Yara Moi + Yara Tous + Yara Candy)
Lattafa£27.741,617 rev
Lattafa Yara Candy Fruity Sweet Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa£15.51412 rev
Lattafa Yara Tous Fruity Tropical Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa£14.41201 rev
Trending
90-day click momentumLattafa Yara Tous Fruity Tropical Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa£14.414.5★
Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa£15.814.3★
Lattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance
Lattafa£21.194.4★
Yara Tous by Lattafa for Women - 3.4 oz EDP Spray
Lattafa£17.344.4★
Pack of 2 Yara 50ml Eau de Parfum + Yara 10ml Roll On | Long Lasting Perfume Gift for Women | Floral Rose Vanilla & Sweet Notes | Luxury Fragrance Gift Set
Inspired & Impressed£13.514.2★
What buyers say about yara lattafa perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Smell”
“Good value for money”
“Its lasting as well”
“Making it a lovely gift option too”
“Does the job”
“The performance is absolutely outstanding”
“Careful this product has Benzyl ingredients in it”
“I love the design”
“perfect for summer”
“The bottle is a good size”
What buyers complain about
“The scent doesn't last long”
“does not last very long”
“It might look expensive”
“bottle leaked”
“I thought these were bigger than they are”
“it is an oil”
“as its heavy you have no clue when it is running out”
“This is not the perfume oil as advertised”
“unfortunately it doesnt last long on the skin or clothes”
Top return reasons
Common questions
- Is yara lattafa perfume profitable to sell on Amazon United Kingdom?
- The niche generates £219K/yr across 12 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the yara lattafa perfume niche?
- 4 brands and 140 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in yara lattafa perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- When does demand for yara lattafa perfume peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the yara lattafa perfume niche?
- Listings span £3.67–£27.74; the average listing price is £15.66 (sweet spot $15–$100). The average incumbent carries 2,543 reviews — the moat a new listing must climb.