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Yara Lattafa Perfume

brand-locked demand (top 5 brands take 100% of clicks) — Yara Lattafa Perfume doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

Market size 42Growth 19Conversion 52Competition 22Returns 98Price range 53Avg price 77Brand share 0Review moat 40Quality gap 62
This niche Category average · 2,481 niches

Is Yara Lattafa Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Yara Lattafa Perfume is a £219K/yr Amazon United Kingdom market (330K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 42/100.

Yara Lattafa Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.7% over the last 90 days and 4.2% of searches end in a purchase.

£219K

revenue / yr

Units sold / yr15K
Search volume / yr-12.7%330K
Conversion rate4.2%
Avg price£15.66

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 140
Top-5 product click share74%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement33%
New entrants (1y)6· 6 succeeded
Avg rating4.4★
Avg reviews2,543

Top Yara Lattafa Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£22K£44K£66K£88K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

140

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Lattafa85%
  • Esme & Co.8%
  • Ard Al Zaafaran5%
  • Inspired & Impressed3%

Yara Lattafa Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume330KCVR4.2%Products12Brands4Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews2,543Avg BSR#304
30K20KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.6×

Top Yara Lattafa Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yara lattafa perfume132K/yr
  • yara perfume70K/yr
  • yara45K/yr
  • lattafa yara24K/yr
  • lattafa yara perfume13K/yr
  • yara candy7K/yr
  • yar5K/yr
  • yara candy perfume5K/yr
  • yara perfume for women11K/yr
  • yara pink4K/yr

What reviews say buyers love and hate about Yara Lattafa Perfume

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Smell70%

Amazing Smell

Value For Money9%

Good value for money

Durability5%

Its lasting as well

Gifting Purpose4%

Making it a lovely gift option too

Advertised Vs Actual Product2%

Does the job

What buyers complain about

79% of reviews
Smell40%

The scent doesn't last long

Durability19%

does not last very long

Value For Money9%

It might look expensive

Leak-Proof3%

bottle leaked

Size-Overall2%

I thought these were bigger than they are

Yara Lattafa Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
43%
2Advertised Vs Actual Product
17%
3Size-Overall
8%
4Leak-Proof
7%
5Oily/Greasy
7%

Common Yara Lattafa Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yara Lattafa Perfume 42/100 on Amazon United Kingdom — Skip it. The niche generates £219K/yr across 12 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved -12.7% over the last 90 days.
Search demand for Yara Lattafa Perfume on Amazon United Kingdom peaks in Aug–Sep–Dec, where the busiest month runs 3.6× the quietest.