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Yara Lattafa Perfume

Fail

The top 5 brands take 100% of clicks, so Yara Lattafa Perfume is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£219K/yr330K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
74%top-5 click share · 4 brands · 140 sellers

Flapen Score

Yara Lattafa Perfume against its category

The dotted line is the Beauty average. Past it, Yara Lattafa Perfume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yara Lattafa Perfume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yara Lattafa Perfume 330K times last year and spent an estimated £219K. All 4 brands take every click. Demand peaks in Aug–Sep–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
4.2%
Market size, estimated
£219Ka year
Peak month
September3.6× the quietest month
Top search term
yara lattafa perfume132K searches a year

02 · Price

A sale here is worth £15.66.

Listings sell for £15.66 on average, from £3.67 to £27.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £15.66 that is £16K to £20K a year per listing.

Average price
£15.66inside the $15 to $100 sweet spot
Price range
£3.67–£27.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£16K–£20K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #304 within Fragrances. It carries 2,543 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#304in Fragrances
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,543per listing
Listings tracked
12

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
52 months

Products

Top Yara Lattafa Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

140

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 28%
  • Brand 35%
  • Brand 43%

Demand

Yara Lattafa Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Yara Lattafa Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yara lattafa perfume132K/yr
  • yara perfume70K/yr
  • yara45K/yr
  • lattafa yara24K/yr
  • lattafa yara perfume13K/yr
  • yara candy7K/yr
  • yar5K/yr
  • yara candy perfume5K/yr
  • yara perfume for women11K/yr
  • yara pink4K/yr

Reviews and returns

What reviews say buyers love and hate about Yara Lattafa Perfume

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
40%of negative reviews mention “Smell”
0.4%of orders come back
“The scent doesn't last long”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yara Lattafa Perfume questions

Answered from the same tracked data.