xp100 hair colour
Skip itPrices mostly outside the sweet spot ($7.67–$12.86) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great127.8avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.39avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 58K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£7.67–£12.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, xp100 hair colour is a £41K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
xp100 hair colour market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £42K–£50K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #300
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
46
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
1%
- XP47%
- XP Metal Detectors36%
- chgnhfn7%
- XP1005%
- NXT2%
- Candybay2%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 16 weeks — +0.9% search growth over the last 90 days.Top xp100 hair colour search terms
- xp100 hair colour31K/yr
- nxt hair colour permanent6K/yr
- xp1007K/yr
- xp hair colour4K/yr
Top xp100 hair colour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XP100 Intense Radiance Permanent Hair Colour - 5.00 Light Intense Brown 100ml
XP£7.894.7★342 rev
XP100 Intense Radiance Permanent Hair Colour - 4.0 Medium Brown 100ml
XP Metal Detectors£7.734.5★153 rev
XP100 Intense Radiance Permanent Hair Colour - 3.0 Dark Brown 100ml
chgnhfn£8.084.6★238 rev
XP100 Intense Radiance Permanent Hair Colour - 6.00 Dark Intense Blonde 100ml
XP£8.084.7★174 rev
XP100 Intense Radiance Permanent Hair Colour - 5.0 Light Brown 100ml
XP Metal Detectors£8.444.6★127 rev
Newest
by launch dateXP100 Intense Radiance Permanent Hair Colour - 5.0 Light Brown 100ml
XP Metal Detectors£8.44127 rev
XP100 Intense Radiance Permanent Hair Colour - 8.0 Light Blonde 100ml
XP Metal Detectors£8.37116 rev
XP100 Intense Radiance Permanent Hair Colour - 3.0 Dark Brown 100ml
chgnhfn£8.08238 rev
XP100 Intense Radiance Permanent Hair Colour - 9.0 Very Light Blonde 100ml
XP100£8.44126 rev
XP100 Intense Radiance Permanent Hair Colour - 4.00 Medium Intense Brown 100ml
XP£8.18122 rev
Trending
90-day click momentum
NXT Permanent Hair Colour 6-4 Dark Copper Blonde 100ml
NXT£12.860.0★
XP100 Intense Radiance Permanent Hair Colour - 8.00 Light Intense Blonde 100ml
XP£8.304.8★
XP100 Light Radiance Demi Permanent Hair Colour - 9.12 Very Light Blonde Ash Violet 100ml
XP£8.484.7★
XP100 Intense Radiance Permanent Hair Colour - 5.0 Light Brown 100ml
XP Metal Detectors£8.444.6★
XP100 Intense Radiance Permanent Hair Colour - 4.1 Ash Brown 100ml
XP£8.184.5★
What buyers say about xp100 hair colour
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good colour”
“great value”
“Fantastic hair colour results”
“Exactly as stated in description”
“The instructions were clear”
“Recommended by my hairdresser”
“was simple to use”
“Brilliant sane as what I get from the hairdressers”
“I must say the coverage is absolutely brilliant”
What buyers complain about
“Much darker than expected”
“Caused a serious allergic reaction”
“half of it had dark splotched which means the tube had been broken somewhere”
“smells quite caustic”
“4.3 medium golden brown came out way too dark on my hair”
“It didn't cover my grey”
“this 4.00 comes out much lighter”
“tangled during every single wash”
“my hair still feels very rough”
“because the tube becomes very slippery”
Top return reasons
Common questions
- Is xp100 hair colour profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 25 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the xp100 hair colour niche?
- 7 brands and 46 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in xp100 hair colour?
- Top complaints mined from reviews: Color, Allergies, Damage/Burn Hair. The return rate is 0.1%.
- What does it cost to enter the xp100 hair colour niche?
- Listings span £7.67–£12.86; the average listing price is £8.39 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.