Xp100 Hair Colour
FailPrices span $7.67–$12.86, mostly outside the sweet spot, so Xp100 Hair Colour is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £41K/yr58K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 48%top-5 click share · 7 brands · 46 sellers
Flapen Score
Xp100 Hair Colour against its category
The dotted line is the Beauty average. Past it, Xp100 Hair Colour is stronger. Inside it, weaker.
Market
The Xp100 Hair Colour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Xp100 Hair Colour 58K times last year and spent an estimated £41K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £41Ka year
- Top search term
- xp100 hair colour31K searches a year
02 · Price
A sale here is worth £8.39.
Listings sell for £8.39 on average, from £7.67 to £12.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.39 that is £839 to £2K a year per listing.
- Average price
- £8.39under the $15 to $100 sweet spot
- Price range
- £7.67–£12.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £839–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #300 within Hair Colour. It carries 128 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #300in Hair Colour
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 128per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Xp100 Hair Colour products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
46
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
1%
- Brand 147%
- Brand 236%
- Brand 37%
- Brand 45%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Xp100 Hair Colour search demand
Weekly searches over the year. Pick a range.
Search terms
Top Xp100 Hair Colour search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- xp100 hair colour31K/yr
- nxt hair colour permanent6K/yr
- xp1007K/yr
- xp hair colour4K/yr
Reviews and returns
What reviews say buyers love and hate about Xp100 Hair Colour
We read the reviews and the return reasons for every product selling here.
“Much darker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xp100 Hair Colour questions
Answered from the same tracked data.