How competitive is the Xp100 Hair Colour niche on Amazon United Kingdom?

7 brands and 46 sellers compete in Xp100 Hair Colour on Amazon United Kingdom. The top 5 Xp100 Hair Colour products take 48% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Xp100 Hair Colour niche?

Xp100 Hair Colour sells for £8.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.67–£12.86. The average incumbent carries 128 reviews — the moat a new listing must climb.

Xp100 Hair Colour

prices mostly outside the sweet spot ($7.67–$12.86) — Xp100 Hair Colour doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

This niche Category average · 2,481 niches

Is Xp100 Hair Colour profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Xp100 Hair Colour is a £41K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.

Xp100 Hair Colour: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.9% over the last 90 days and 8.5% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr6K

Search volume / yr+0.9%58K

Conversion rate8.5%

Avg price£8.39

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 46

Top-5 product click share48%

Open market3%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Top Xp100 Hair Colour products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

XP100 Intense Radiance Permanent Hair Colour - 5.00 Light Intense Brown 100ml

Price: £7.89
Rating: 4.7/5
Reviews: 342
Age: 8y ago

XP100 Intense Radiance Permanent Hair Colour - 4.0 Medium Brown 100ml

Price: £7.73
Rating: 4.5/5
Reviews: 153
Age: 8y ago

XP100 Intense Radiance Permanent Hair Colour - 3.0 Dark Brown 100ml

Price: £8.08
Rating: 4.6/5
Reviews: 238
Age: 5y ago

XP100 Intense Radiance Permanent Hair Colour - 6.00 Dark Intense Blonde 100ml

Price: £8.08
Rating: 4.7/5
Reviews: 174
Age: 8y ago

XP100 Intense Radiance Permanent Hair Colour - 5.0 Light Brown 100ml

Price: £8.44
Rating: 4.6/5
Reviews: 127
Age: 3y ago

Newest

by launch date

XP100 Intense Radiance Permanent Hair Colour - 5.0 Light Brown 100ml

Price: £8.44
Rating: 4.6/5
Reviews: 127
Age: 3y ago

XP100 Intense Radiance Permanent Hair Colour - 8.0 Light Blonde 100ml

Price: £8.37
Rating: 4.5/5
Reviews: 116
Age: 5y ago

XP100 Intense Radiance Permanent Hair Colour - 3.0 Dark Brown 100ml

Price: £8.08
Rating: 4.6/5
Reviews: 238
Age: 5y ago

XP100 Intense Radiance Permanent Hair Colour - 9.0 Very Light Blonde 100ml

Price: £8.44
Rating: 4.6/5
Reviews: 126
Age: 8y ago

XP100 Intense Radiance Permanent Hair Colour - 4.00 Medium Intense Brown 100ml

Price: £8.18
Rating: 4.6/5
Reviews: 122
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

XP47%
XP Metal Detectors36%
chgnhfn7%
XP1005%
NXT2%
Candybay2%
Open — no brand owns it (1 brand, 1%)

Xp100 Hair Colour demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR8.5%Products25Brands7Top 5 Brands97%OOS Rate0.0%Rating4.6★Reviews128Avg BSR#300

Top Xp100 Hair Colour search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

xp100 hair colour31K/yr +6.2%10.4% conv.
nxt hair colour permanent6K/yr -2.0%1.4% conv.
xp1007K/yr -4.9%6.4% conv.
xp hair colour4K/yr -10.0%5.5% conv.

What reviews say buyers love and hate about Xp100 Hair Colour

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Quality-Overall27%

“Excellent quality”

Color27%

“Good colour”

Value For Money11%

“great value”

Suitability Colored Hair8%

“Fantastic hair colour results”

Advertised Vs Actual Product5%

“Exactly as stated in description”

What buyers complain about

68% of reviews

Color17%

“Much darker than expected”

Allergies13%

“Caused a serious allergic reaction”

Damage/Burn Hair11%

“half of it had dark splotched which means the tube had been broken somewhere”

Smell7%

“smells quite caustic”

Suitability Colored Hair6%

“4.3 medium golden brown came out way too dark on my hair”

Xp100 Hair Colour return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

73%

2Suitability Colored Hair

3Damage/Burn Hair

4Leak-Proof

5Quality-Overall

Common Xp100 Hair Colour questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Xp100 Hair Colour 42/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 25 tracked products. Search demand moved +0.9% over the last 90 days.

Xp100 Hair Colour buyers on Amazon United Kingdom complain most about Color, Allergies, Damage/Burn Hair, the themes mined from the niche's reviews. Its return rate is 0.1%.