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Xp100 Hair Colour

Fail

Prices span $7.67–$12.86, mostly outside the sweet spot, so Xp100 Hair Colour is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£41K/yr58K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
48%top-5 click share · 7 brands · 46 sellers

Flapen Score

Xp100 Hair Colour against its category

The dotted line is the Beauty average. Past it, Xp100 Hair Colour is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xp100 Hair Colour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xp100 Hair Colour 58K times last year and spent an estimated £41K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
8.5%
Market size, estimated
£41Ka year
Top search term
xp100 hair colour31K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £7.67 to £12.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.39 that is £839 to £2K a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£7.67–£12.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£839–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #300 within Hair Colour. It carries 128 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#300in Hair Colour
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
128per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Xp100 Hair Colour products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

46

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 94%

Open market

1%

  • XP47%
  • XP Metal Detectors36%
  • chgnhfn7%
  • XP1005%
  • NXT2%
  • Candybay2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Xp100 Hair Colour search demand

Weekly searches over the year. Pick a range.

1K750Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Xp100 Hair Colour search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • xp100 hair colour31K/yr
  • nxt hair colour permanent6K/yr
  • xp1007K/yr
  • xp hair colour4K/yr

Reviews and returns

What reviews say buyers love and hate about Xp100 Hair Colour

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Color”
0.1%of orders come back
“Much darker than expected”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Xp100 Hair Colour questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data