Xailin Night Lubricating Eye Ointment

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-24.4%

Conversion, latest week

18.8%

Market size, estimated

£210Ka year

Peak month

November3.0× the quietest month

Top search term

xailin night eye ointment27K searches a year

Listings sell for £10.17 on average, from £4.33 to £23.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £10.17 that is £13K to £15K a year per listing.

Average price

£10.17under the $15 to $100 sweet spot

Price range

£4.33–£23.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

£13K–£15K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #55 within Eyes. It carries 1,474 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

100%

Out of stock, average day

10.6%

Average rank

#55in Eyes

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,474per listing

Listings tracked

7

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months