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Wrinkles Schminkles

Wrinkles Schminkles shows low returns (0.1%), but soft demand (-37.3% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

Market size 52Growth 6Conversion 75Competition 41Returns 99Price range 51Avg price 76Brand share 45Review moat 31Quality gap 96
This niche Category average · 2,481 niches

Is Wrinkles Schminkles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wrinkles Schminkles is a £323K/yr Amazon United Kingdom market (296K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 54/100.

Wrinkles Schminkles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -37.3% over the last 90 days and 7.1% of searches end in a purchase.

£323K

revenue / yr

Units sold / yr20K
Search volume / yr-37.3%296K
Conversion rate7.1%
Avg price£15.40

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers11 · 16
Top-5 product click share60%
Open market22%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement89%
New entrants (1y)7· 1 succeeded
Avg rating3.9★
Avg reviews3,413

Top Wrinkles Schminkles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£32K£65K£97K£129K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

16%

  • Frownies41%
  • SILKDERMIS11%
  • SupreH10%
  • WRINKLES SCHMINKLES8%
  • Smoothies7%
  • Abodiuss6%
  • Open — no brand owns it (5 brands, 16%)

Wrinkles Schminkles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume296KCVR7.1%Products18Brands11Top 5 Brands78%OOS Rate15.4%Rating3.9★Reviews3,413Avg BSR#917
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Top Wrinkles Schminkles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • frownies76K/yr
  • forehead wrinkle patches45K/yr
  • wrinkle patches53K/yr
  • frownies facial patches33K/yr
  • wrinkles schminkles22K/yr
  • anti wrinkle patches20K/yr
  • forehead wrinkles7K/yr
  • frownies forehead6K/yr
  • forehead patches5K/yr
  • smoothies wrinkle patches5K/yr

What reviews say buyers love and hate about Wrinkles Schminkles

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Wrinkle14%

wrinkles looked better

Value For Money10%

Great value for money

Quality-Overall9%

Great product

Adhesion/Stickiness8%

They adhere well

Ease Of Use7%

Easy to use

What buyers complain about

70% of reviews
Adhesion/Stickiness18%

Adhesiveness is poor which made the product non effective

Value For Money15%

Not worth the money

Wrinkles8%

However, I don't know if it will work for larger wrinkles

Allergies7%

Allergic to botox

Functionality-Overall5%

Didn't work

Wrinkles Schminkles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
44%
2Functionality-Overall
17%
3Durability
6%
4Smell
6%
5Advertised Vs Actual Product
5%

Common Wrinkles Schminkles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wrinkles Schminkles 54/100 on Amazon United Kingdom — Worth a look. The niche generates £323K/yr across 18 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -37.3% over the last 90 days.
Search demand for Wrinkles Schminkles on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 2.2× the quietest.