Is wrinkles schminkles profitable to sell on Amazon United Kingdom?

The niche generates £323K/yr across 18 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -37.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the wrinkles schminkles niche?

11 brands and 16 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in wrinkles schminkles?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Wrinkles. The return rate is 0.1%.

When does demand for wrinkles schminkles peak?

Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the wrinkles schminkles niche?

Listings span £5.35–£24.95; the average listing price is £15.40 (sweet spot $15–$100). The average incumbent carries 3,413 reviews — the moat a new listing must climb.

wrinkles schminkles

Worth a look

Shows low returns (0.1%), but soft demand (-37.3% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.40

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Market size

Good£323K

£323K/yr · 296K searches

Price range

Good£5.35–£24.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,412.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-37.3%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, wrinkles schminkles is a £323K/yr Amazon United Kingdom market (296K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

wrinkles schminkles market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £231K–£308K; units × avg price
Conversion rate: 7.1%
Avg BSR: #917
Page quality: 0%
Prime: 94%
Sponsored: 89%
Out of stock: 15.4%
Avg brand age: 32 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

16%

Frownies41%
SILKDERMIS11%
SupreH10%
WRINKLES SCHMINKLES8%
Smoothies7%
Abodiuss6%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -37.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top wrinkles schminkles search terms

frownies76K/yr -35.2%5.9% conv.
forehead wrinkle patches45K/yr -28.2%4.3% conv.
wrinkle patches53K/yr -42.7%3.3% conv.
frownies facial patches33K/yr -39.7%8.1% conv.
wrinkles schminkles22K/yr -48.9%2.9% conv.
anti wrinkle patches20K/yr -39.3%2.6% conv.
forehead wrinkles7K/yr +51.7%1.4% conv.
frownies forehead6K/yr -46.3%6.8% conv.
forehead patches5K/yr -27.9%2.8% conv.
smoothies wrinkle patches5K/yr -45.1%7.1% conv.

All search terms

Top wrinkles schminkles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Frownies Anti-Wrinkle Patches for Forehead & Between Eyes. 144 Original Facial Wrinkle Smoothers. Prevent Wrinkles Reverse signs of ageing Naturally

Frownies£24.953.7★39,698 rev

SupreH Forehead Wrinkle Patches Smoothing Overnight: Anti Wrinkle Patches for Face and Forehead Fine Lines & Frown Lines - with Peptide Collagen Hyaluronic Acid 1

SupreH£11.384.6★28 rev

288pForehead Wrinkle Patches 166/288pcs | 3D Triangle Design for Forehead & Frown Lines | Invisible Overnight Smoothies Wrinkle Patches | Gentle Physical Glattungs-Patches for Skin Appearance

Abodiuss£8.164.0★21 rev

Smoothies Triangle Wrinkle Patches for Face Overnight Facial Patches for Elevens Crows Feet and Lip Lines 144 Count per Box Made in the USA

Smoothies£18.283.9★5,288 rev

Wrinkles Schminkles Forehead Wrinkle Patches 1-Pack Reusable Hypoallergenic Silicone Smoothing Pads for Reducing Frown Lines & Face Lift Overnight

WRINKLES SCHMINKLES£15.703.2★394 rev

Newest

by launch date

SupreH Forehead Wrinkle Patches Smoothing Overnight: Anti Wrinkle Patches for Face and Forehead Fine Lines & Frown Lines - with Peptide Collagen Hyaluronic Acid 1

SupreH£11.3828 rev

3mo ago

Forehead Wrinkle Patches: Anti Wrinkle Patches-Moisturising Anti-Ageing Treatment 12 Pcs

SILKDERMIS£14.3462 rev

3mo ago

Anti-Wrinkle Forehead and Facial Patches Overnight Triangle Patches for Forehead Smile Lines & Under-Eye 144 pcs (Purple1)

Adellina£14.0858 rev

4mo ago

288pForehead Wrinkle Patches 166/288pcs | 3D Triangle Design for Forehead & Frown Lines | Invisible Overnight Smoothies Wrinkle Patches | Gentle Physical Glattungs-Patches for Skin Appearance

Abodiuss£8.1621 rev

4mo ago

Silicone Face and Forehead Wrinkle Patches: Facial Wrinkle Patch for overnight and Smile Line and Under Eye Patches Forehead Wrinkle Treatment (White(5pcs x 1pack))

SILKDERMIS£14.1536 rev

5mo ago

What buyers say about wrinkles schminkles

What buyers praise and complain about, mined from review topics.

What buyers love

Wrinkle14%

“wrinkles looked better”

Value For Money10%

“Great value for money”

Quality-Overall9%

“Great product”

Adhesion/Stickiness8%

“They adhere well”

Ease Of Use7%

“Easy to use”

Comfort-Overall7%

“comfortable”

Moist/Dry6%

“Hydrating, Comfortable & Easy to Use”

Soft Feel5%

“gentle on the skin”

Efficiency3%

“Works well”

Suitability Dry Skin3%

“She does have fairly dry skin though which make explain the superior adherence”

What buyers complain about

Adhesion/Stickiness18%

“Adhesiveness is poor which made the product non effective”

Value For Money15%

“Not worth the money”

Wrinkles8%

“However, I don't know if it will work for larger wrinkles”

Allergies7%

“Allergic to botox”

Functionality-Overall5%

“Didn't work”

Smell5%

“have a distinct glue smell”

Ease Of Use3%

“could not get to use”

Size-Overall3%

“Not suitable for my face”

Strength3%

“they were a bit strong and once removed, the effect didn't last all that long”

Skin Health3%

“I was shocked at how much these pulled the delicate skin under my eyes when I removed them”

Top return reasons

Adhesion/Stickiness44%

Functionality-Overall17%

Durability6%

Smell6%

Advertised Vs Actual Product5%

Quality-Overall5%

Ingredients-Overall4%

Defective Material/Parts4%