wow shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Good£3.36–£39.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good£374K£374K/yr · 537K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,098.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.49avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wow shampoo is a £374K/yr Amazon United Kingdom market (537K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
wow shampoo market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £389K–£519K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
109
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
0%
- OGX88%
- Moroccanoil10%
- Argan Oil1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top wow shampoo search terms
- ogx shampoo and conditioner175K/yr
- ogx159K/yr
- moroccan oil shampoo77K/yr
- argan oil shampoo and conditioner38K/yr
- argon oil shampoo and conditioner19K/yr
- oxg shampoo and conditioner14K/yr
- shampoo damaged hair12K/yr
- ogx argan oil of morocco shampoo5K/yr
- moroccanoil shampoo8K/yr
- repair shampoo7K/yr
Top wow shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OGX Argan Oil of Morocco Repairing Shampoo Moisturises Restores and Strengthens for Dry and Damaged Hair Sulfate Free Surfactants 385ml packaging may vary
OGX£3.364.5★12,260 rev
OGX Argan Oil of Morocco Hair Conditioner Hydrate and Repair Intensively Moisturises for Dry and Damaged Hair Sulfate Free Surfactants 385ml
OGX£3.404.6★8,776 rev
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml
OGX£3.384.4★24,613 rev
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
OGX£3.394.5★15,627 rev
Moroccanoil Hydrating Shampoo
Moroccanoil£15.314.4★23,851 rev
Newest
by launch date
OGX ProGrowth + Peptide Serum Mist Heat Protectant Spray Instantly Helps Thicken Strands While Protecting Lengths Reduce Hair Fall Due To Breakage For Fuller Hair After 1st Use 193ml
OGX£6.34133 rev
OGX Bond Protein Repair Conditioning Mist + 230 C Heat Protect Targeted to Repair Hair Bonds For Smooth & Strong Hair Lightweight Formula 193ml
OGX£7.88198 rev
OGX Refreshing Scalp with Rosemary Mint Conditioner Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml
OGX£3.38386 rev
OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml
OGX£3.42841 rev
OGX Bond Protein Repair Shampoo Repair & Protect with 4percent Bond Complex Targets Damaged Areas of Hair for Effective Bonding Repair without Weighing It Down Sulfate Free 385ml
OGX£3.85424 rev
Trending
90-day click momentumOGX ProGrowth + Peptide Serum Mist Heat Protectant Spray Instantly Helps Thicken Strands While Protecting Lengths Reduce Hair Fall Due To Breakage For Fuller Hair After 1st Use 193ml
OGX£6.344.1★
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)
OGX£5.344.4★
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
OGX£3.394.5★
OGX Damage Remedy with Coconut Miracle Oil Shampoo Softens and Revives Hair for Silky and Healthy-Looking Hair Sulfate Free 385ml
OGX£3.634.6★
OGX Bond Protein Repair Conditioning Mist + 230 C Heat Protect Targeted to Repair Hair Bonds For Smooth & Strong Hair Lightweight Formula 193ml
OGX£7.884.6★
What buyers say about wow shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Powerful smell”
“A good quality hair product, that's made well and works well, highly recommend”
“Hair is soft”
“Good price”
“Soften the hair”
“I imagine it would be really useful for people who use straighteners regularly”
“Would definitely recommend for fine or flat hair”
“Moisturising”
“Cleans my hair”
“As described”
What buyers complain about
“makes my hair dry”
“has a very strong scent smell”
“Ineffective on my hair”
“Too expensive”
“it caused me itchiness”
“Makes hair greasy”
“Made my hair fall out”
“Not as good as other brands”
“Small”
“It left my hair dry and wirey”
Common questions
- Is wow shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £374K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the wow shampoo niche?
- 3 brands and 109 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wow shampoo?
- Top complaints mined from reviews: Moist/Dry, Smell, Hair Related. The return rate is 0.0%.
- When does demand for wow shampoo peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the wow shampoo niche?
- Listings span £3.36–£39.45; the average listing price is £6.49 (sweet spot $15–$100). The average incumbent carries 8,099 reviews — the moat a new listing must climb.