Wow Shampoo

Shoppers searched for this 537K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.

Searches, last 12 months

537K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

10.7%

Market size, estimated

£374Ka year

Peak month

November1.7× the quietest month

Top search term

ogx shampoo and conditioner175K searches a year

Listings sell for £6.49 on average, from £3.36 to £39.45. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.49 that is £13K to £16K a year per listing.

Average price

£6.49under the $15 to $100 sweet spot

Price range

£3.36–£39.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

£13K–£16K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Hair Loss Prevention. It carries 8,099 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#60in Hair Loss Prevention

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,099per listing

Listings tracked

27

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

63 months