Wow Shampoo
brand-locked demand (top 5 brands take 100% of clicks) — Wow Shampoo doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Wow Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wow Shampoo is a £374K/yr Amazon United Kingdom market (537K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Wow Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.1% over the last 90 days and 10.7% of searches end in a purchase.
£374K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 27 products
Top Wow Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OGX Argan Oil of Morocco Repairing Shampoo Moisturises Restores and Strengthens for Dry and Damaged Hair Sulfate Free Surfactants 385ml packaging may vary
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 12,260
- Age
- 14y ago
OGX Argan Oil of Morocco Hair Conditioner Hydrate and Repair Intensively Moisturises for Dry and Damaged Hair Sulfate Free Surfactants 385ml
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 8,776
- Age
- 14y ago
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 11y ago
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 15,627
- Age
- 11y ago
Moroccanoil Hydrating Shampoo
- Price
- £15.31
- Rating
- 4.4/5
- Reviews
- 23,851
- Age
- 13y ago
Trending
90-day click momentum
OGX ProGrowth + Peptide Serum Mist Heat Protectant Spray Instantly Helps Thicken Strands While Protecting Lengths Reduce Hair Fall Due To Breakage For Fuller Hair After 1st Use 193ml
- Price
- £6.34
- Rating
- 4.1/5
- Reviews
- 133
- Age
- 6mo ago
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)
- Price
- £5.34
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 4y ago
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 15,627
- Age
- 11y ago
OGX Damage Remedy with Coconut Miracle Oil Shampoo Softens and Revives Hair for Silky and Healthy-Looking Hair Sulfate Free 385ml
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 3,163
- Age
- 8y ago
OGX Bond Protein Repair Conditioning Mist + 230 C Heat Protect Targeted to Repair Hair Bonds For Smooth & Strong Hair Lightweight Formula 193ml
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 7mo ago
Newest
by launch dateOGX ProGrowth + Peptide Serum Mist Heat Protectant Spray Instantly Helps Thicken Strands While Protecting Lengths Reduce Hair Fall Due To Breakage For Fuller Hair After 1st Use 193ml
- Price
- £6.34
- Rating
- 4.1/5
- Reviews
- 133
- Age
- 6mo ago
OGX Bond Protein Repair Conditioning Mist + 230 C Heat Protect Targeted to Repair Hair Bonds For Smooth & Strong Hair Lightweight Formula 193ml
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 7mo ago
OGX Refreshing Scalp with Rosemary Mint Conditioner Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 1y ago
OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 841
- Age
- 1y ago
OGX Bond Protein Repair Shampoo Repair & Protect with 4percent Bond Complex Targets Damaged Areas of Hair for Effective Bonding Repair without Weighing It Down Sulfate Free 385ml
- Price
- £3.85
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
109
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
0%
- OGX88%
- Moroccanoil10%
- Argan Oil1%
- Open — no brand owns it (0%)
Wow Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Wow Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ogx shampoo and conditioner175K/yr
- ogx159K/yr
- moroccan oil shampoo77K/yr
- argan oil shampoo and conditioner38K/yr
- argon oil shampoo and conditioner19K/yr
- oxg shampoo and conditioner14K/yr
- shampoo damaged hair12K/yr
- ogx argan oil of morocco shampoo5K/yr
- moroccanoil shampoo8K/yr
- repair shampoo7K/yr
What reviews say buyers love and hate about Wow Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Powerful smell”
“A good quality hair product, that's made well and works well, highly recommend”
“Hair is soft”
“Good price”
“Soften the hair”
What buyers complain about
54% of reviews“makes my hair dry”
“has a very strong scent smell”
“Ineffective on my hair”
“Too expensive”
“it caused me itchiness”
Common Wow Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
