Wow Root Cover Up
brand-locked demand (top 5 brands take 100% of clicks) — Wow Root Cover Up doesn't clear our bar today.
Flapen Score
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Is Wow Root Cover Up profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wow Root Cover Up is a £50K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Wow Root Cover Up: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.8% over the last 90 days and 3.7% of searches end in a purchase.
£50K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Wow Root Cover Up products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: 454 Goji Brown
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 2,775
- Age
- 15y ago
LOreal Paris Casting Creme Gloss - Darkest Brown 300
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 8,980
- Age
- 12y ago
LOréal Paris Casting Crème Gloss Hair Dye Semi-Permanent Ammonia-Free Formula & Honey-Infused Conditioner Glossy Finish Colour for Up to 28 Shampoos Colour: 500 Medium Brown
- Price
- £7.83
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 16y ago
LOréal Paris Hair Dye Casting Crème Gloss Semi-Permanent Hair Color Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: Dark Blonde 600
- Price
- £7.08
- Rating
- 4.4/5
- Reviews
- 2,775
- Age
- 16y ago
LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour Shade: 400 Dark Brown
- Price
- £7.22
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 10y ago
Trending
90-day click momentum
Casting Crème Gloss 618 Vanilla Mocha: This no-ammonia semi-permanent hair colour lasts 32 washes. Enjoy up to 3x glossier 4x silkier visibly healthier hair with a warm vanilla mocha shade.
- Price
- £8.28
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 5y ago
LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: 700 Blonde
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 837
- Age
- 8y ago
LOréal Paris Hair Dye Casting Crème Gloss Semi-Permanent Hair Color Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: Dark Blonde 600
- Price
- £7.08
- Rating
- 4.4/5
- Reviews
- 2,775
- Age
- 16y ago
LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: 454 Goji Brown
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 2,775
- Age
- 15y ago
LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: 316 Prune
- Price
- £7.19
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 10y ago
Newest
by launch date
LORÉAL PARIS CASTING Crème Gloss Ammonia-free hair dye No. 500 Light Brown PACK OF 1
- Price
- £8.34
- Rating
- 3.6/5
- Reviews
- 18
- Age
- 1y ago
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 400/79 Dark Brown
- Price
- £5.01
- Rating
- 4.2/5
- Reviews
- 105
- Age
- 1y ago
LOréal Paris Ammonia Free Semi-Permanent Hair Dye 518 Hazelnut Moccaccino Natural Looking Finish For up to 28 Shampoos Casting Crème Gloss 1 Application
- Price
- £7.65
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 1y ago
LOréal Paris Ammonia Free Semi-Permanent Hair Dye 780 Caramel Moccaccino Natural Looking Finish For up to 28 Shampoos Casting Crème Gloss 1 Application
- Price
- £9.19
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago
LOréal Paris Ammonia Free Semi-Permanent Hair Dye 503 Golden Chocolate Natural Looking Finish For up to 28 Shampoos Casting Crème Gloss 1 Application
- Price
- £7.78
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 93%
Open market
0%
- L'Oreal Paris72%
- L'ORÉAL21%
- Clairol4%
- Adore2%
- Olia1%
Wow Root Cover Up demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.4×
Top Wow Root Cover Up search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- casting creme gloss65K/yr
- loreal casting creme gloss44K/yr
- castings semi permanent hair dye15K/yr
- dark brown semi permanent hair dye8K/yr
- dark brown hair dye semi permanent6K/yr
- loreal semi permanent hair dye7K/yr
- semi permanent hair dye dark brown5K/yr
- casting creme gloss brown4K/yr
- casting hair dye6K/yr
- loreal casting5K/yr
What reviews say buyers love and hate about Wow Root Cover Up
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Great colour”
“Great hair product”
“Easy to use”
“Nice shade on brown hair - very ashy tone - loved that”
“Great value”
What buyers complain about
72% of reviews“Color fades quickly”
“Bad instructions”
“Disappointing I read all the reviews did my research was really looking to get a color to cover my grey”
“Lots of allergens in it”
“still hasnt come out”
Wow Root Cover Up return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wow Root Cover Up questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
