wow root cover up
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,215.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 178K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.01–£9.19cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wow root cover up is a £50K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
wow root cover up market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £46K–£61K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 93%
Open market
0%
- L'Oreal Paris72%
- L'ORÉAL21%
- Clairol4%
- Adore2%
- Olia1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top wow root cover up search terms
- casting creme gloss65K/yr
- loreal casting creme gloss44K/yr
- castings semi permanent hair dye15K/yr
- dark brown semi permanent hair dye8K/yr
- dark brown hair dye semi permanent6K/yr
- loreal semi permanent hair dye7K/yr
- semi permanent hair dye dark brown5K/yr
- casting creme gloss brown4K/yr
- casting hair dye6K/yr
- loreal casting5K/yr
Top wow root cover up products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: 454 Goji Brown
L'Oreal Paris£7.214.4★2,775 rev
LOreal Paris Casting Creme Gloss - Darkest Brown 300
L'Oreal Paris£8.324.4★8,980 rev
LOréal Paris Casting Crème Gloss Hair Dye Semi-Permanent Ammonia-Free Formula & Honey-Infused Conditioner Glossy Finish Colour for Up to 28 Shampoos Colour: 500 Medium Brown
L'Oreal Paris£7.834.5★301 rev
LOréal Paris Hair Dye Casting Crème Gloss Semi-Permanent Hair Color Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: Dark Blonde 600
L'Oreal Paris£7.084.4★2,775 rev
LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour Shade: 400 Dark Brown
L'Oreal Paris£7.224.5★238 rev
Newest
by launch date
LORÉAL PARIS CASTING Crème Gloss Ammonia-free hair dye No. 500 Light Brown PACK OF 1
L'ORÉAL£8.3418 rev
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 400/79 Dark Brown
Clairol£5.01105 rev
LOréal Paris Ammonia Free Semi-Permanent Hair Dye 518 Hazelnut Moccaccino Natural Looking Finish For up to 28 Shampoos Casting Crème Gloss 1 Application
L'Oreal Paris£7.6517 rev
LOréal Paris Ammonia Free Semi-Permanent Hair Dye 780 Caramel Moccaccino Natural Looking Finish For up to 28 Shampoos Casting Crème Gloss 1 Application
L'Oreal Paris£9.1918 rev
LOréal Paris Ammonia Free Semi-Permanent Hair Dye 503 Golden Chocolate Natural Looking Finish For up to 28 Shampoos Casting Crème Gloss 1 Application
L'Oreal Paris£7.7857 rev
Trending
90-day click momentum
Casting Crème Gloss 618 Vanilla Mocha: This no-ammonia semi-permanent hair colour lasts 32 washes. Enjoy up to 3x glossier 4x silkier visibly healthier hair with a warm vanilla mocha shade.
L'Oreal Paris£8.284.5★
LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: 700 Blonde
L'ORÉAL£7.834.4★
LOréal Paris Hair Dye Casting Crème Gloss Semi-Permanent Hair Color Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: Dark Blonde 600
L'Oreal Paris£7.084.4★
LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: 454 Goji Brown
L'Oreal Paris£7.214.4★
LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: 316 Prune
L'Oreal Paris£7.194.6★
What buyers say about wow root cover up
What buyers praise and complain about, mined from review topics.What buyers love
“Great colour”
“Great hair product”
“Easy to use”
“Nice shade on brown hair - very ashy tone - loved that”
“Great value”
“the conditioner smellt really nice, of honey”
“Good coverage”
“I always used this as its good to my hair”
“easy to apply”
“Lovely colour and shine”
What buyers complain about
“Color fades quickly”
“Bad instructions”
“Disappointing I read all the reviews did my research was really looking to get a color to cover my grey”
“Lots of allergens in it”
“still hasnt come out”
“It didnt last 1 month”
“Waste of money”
“it didnt manage to completely cover the blonde in my hair”
“Other dyes I've used recently have felt very dry”
“So weak”
Top return reasons
Common questions
- Is wow root cover up profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 28 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the wow root cover up niche?
- 5 brands and 105 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wow root cover up?
- Top complaints mined from reviews: Color, Instructions/User Manual/Troubleshooting, Suitability Colored Hair. The return rate is 0.1%.
- When does demand for wow root cover up peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the wow root cover up niche?
- Listings span £5.01–£9.19; the average listing price is £7.59 (sweet spot $15–$100). The average incumbent carries 2,215 reviews — the moat a new listing must climb.