Wow Root Cover Up
FailThe top 5 brands take 100% of clicks, so Wow Root Cover Up is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £50K/yr178K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 57%top-5 click share · 5 brands · 105 sellers
Flapen Score
Wow Root Cover Up against its category
The dotted line is the Beauty average. Past it, Wow Root Cover Up is stronger. Inside it, weaker.
Market
The Wow Root Cover Up market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wow Root Cover Up 178K times last year and spent an estimated £50K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £50Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- casting creme gloss65K searches a year
02 · Price
A sale here is worth £7.59.
Listings sell for £7.59 on average, from £5.01 to £9.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.59 that is £759 to £2K a year per listing.
- Average price
- £7.59under the $15 to $100 sweet spot
- Price range
- £5.01–£9.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £759–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Hair Colour. It carries 2,215 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #84in Hair Colour
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,215per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Wow Root Cover Up products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 93%
Open market
0%
- Brand 172%
- Brand 221%
- Brand 34%
- Brand 42%
- Brand 51%
Demand
Wow Root Cover Up search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Wow Root Cover Up search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- casting creme gloss65K/yr
- loreal casting creme gloss44K/yr
- castings semi permanent hair dye15K/yr
- dark brown semi permanent hair dye8K/yr
- dark brown hair dye semi permanent6K/yr
- loreal semi permanent hair dye7K/yr
- semi permanent hair dye dark brown5K/yr
- casting creme gloss brown4K/yr
- casting hair dye6K/yr
- loreal casting5K/yr
Reviews and returns
What reviews say buyers love and hate about Wow Root Cover Up
We read the reviews and the return reasons for every product selling here.
“Color fades quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wow Root Cover Up questions
Answered from the same tracked data.