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Wow Dream Cocktail

Fail

The top 5 brands take 100% of clicks, so Wow Dream Cocktail is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£457K/yr226K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
97%top-5 click share · 2 brands · 16 sellers

Flapen Score

Wow Dream Cocktail against its category

The dotted line is the Beauty average. Past it, Wow Dream Cocktail is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wow Dream Cocktail market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wow Dream Cocktail 226K times last year and spent an estimated £457K. All 2 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £457K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
12.1%
Market size, estimated
£457Ka year
Peak month
January5.7× the quietest month
Top search term
colour wow dream cocktail59K searches a year

02 · Price

A sale here is worth £16.71.

Listings sell for £16.71 on average, from £15.75 to £17.55. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At £16.71 that is £67K to £84K a year per listing.

Average price
£16.71inside the $15 to $100 sweet spot
Price range
£15.75–£17.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
£67K–£84K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Shampoos & Conditioners. It carries 22,204 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Shampoos & Conditioners
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
22,204per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Wow Dream Cocktail products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 26%

Demand

Wow Dream Cocktail search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 5.7×

Search terms

Top Wow Dream Cocktail search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colour wow dream cocktail59K/yr
  • wow dream cocktail48K/yr
  • hair protein treatment19K/yr
  • color wow dream cocktail13K/yr
  • colour wow kale cocktail12K/yr
  • redken anti snap treatment12K/yr
  • wow leave in conditioner8K/yr
  • colour wow leave in conditioner5K/yr
  • hair breakage repair treatment5K/yr
  • wow kale infused dream cocktail6K/yr

Reviews and returns

What reviews say buyers love and hate about Wow Dream Cocktail

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Over priced”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wow Dream Cocktail questions

Answered from the same tracked data.