Is wound healing ointment profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 9 tracked products. 90-day search growth is -0.3%. Flapen's verdict: Skip it (37/100).

How competitive is the wound healing ointment niche?

9 brands and 141 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in wound healing ointment?

Top complaints mined from reviews: Value For Money, Allergies, Size-Overall. The return rate is 0.1%.

When does demand for wound healing ointment peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the wound healing ointment niche?

Listings span £2.40–£9.62; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 2,818 reviews — the moat a new listing must climb.

wound healing ointment

Skip it

Prices mostly outside the sweet spot ($2.40–$9.62) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,818.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Market size

Bad£71K

£71K/yr · 86K searches

Avg price

Bad£5.91

avg listing price — sweet spot $15–$100

Competition

Bad85%

top-5 click share — a locked-up shelf

Price range

Bad£2.40–£9.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, wound healing ointment is a £71K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 37/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

wound healing ointment market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £47K–£59K; units × avg price
Conversion rate: 14.0%
Avg BSR: #74
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 8.1%
Avg brand age: 65 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

141

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

10%

Elastoplast57%
Savlon10%
Uriage7%
GERMOLENE6%
Sudocrem5%
CeraVe4%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -0.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top wound healing ointment search terms

healing cream12K/yr +19.1%6.7% conv.
wound healing ointment12K/yr -0.4%13.5% conv.
healing ointment10K/yr -45.4%4.3% conv.
elastoplast wound healing ointment8K/yr +31.3%22.3% conv.
skin healing cream6K/yr +9.9%8.4% conv.
wound healing cream7K/yr -12.9%10.5% conv.
wound healing5K/yr +25.0%6.7% conv.
wound cream5K/yr +7.0%10.8% conv.
healing cream for wounds4K/yr +20.6%7.7% conv.
wound healing gel4K/yr +39.2%11.0% conv.

All search terms

Top wound healing ointment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elastoplast Wound Healing Ointment (20g) Skin-Friendly Wound Cream Supports the Healing of Wounds and Damaged Skin and Reduces the Likelihood of Scarring

Elastoplast£2.404.5★378 rev

Savlon Scar Prevention Gel Helps Soothe Minor Wounds & Superficial Burns Speeds Up Healing and Reduces Likelihood of Scarring (50g 1 pack)

Savlon£3.704.6★5,875 rev

Uriage Bariederm-Cica Repairing Cream with D-Panthenol & Copper-Zinc - Wound Healing Barrier Cream - Multi-purpose (minor cuts burns) - For Damaged & Irritated Skin - Water Resistant - 40ml

Uriage£6.944.6★2,246 rev

Germolene Antiseptic Cream with Local Anaesthetic 30g Dual Action Cream to Prevent Infection & Numb Pain For Minor Cuts Grazes Burns Stings & Skin Irritation

GERMOLENE£3.254.7★2,494 rev

Sudocrem Antiseptic Healing Cream Zinc Oxide Cream for Nappy Rash Eczema Acne and Minor Burns 125g (Pack of 1)

Sudocrem£3.294.8★8,081 rev

Newest

by launch date

Wound Healing Ointment Relieve Skin Abrasions Promote Wound Healing Fade Scars

Quellora£9.1680 rev

1y ago

Chitotech Wound Healing Gel 30g with Advanced N-Acetyl-D-Glucosamine Fast Healing Ointment for Cuts Burns Antibacterial Skin Infections & Minor Wounds Antiseptic Cream Effective Recovery Gel

ChitoTech£9.6284 rev

1y ago

CeraVe Advanced Repair Ointment Multi-Purpose Relief for Very Dry Chapped Skin Face Body & Lips With 3 Essential Ceramides Petrolatum Hyaluronic Acid Dermatologist Developed 50ml

CeraVe£7.38729 rev

2y ago

Elastoplast Wound Healing Ointment (20g) Skin-Friendly Wound Cream Supports the Healing of Wounds and Damaged Skin and Reduces the Likelihood of Scarring

Elastoplast£2.40378 rev

5y ago

Uriage Bariederm-Cica Repairing Cream with D-Panthenol & Copper-Zinc - Wound Healing Barrier Cream - Multi-purpose (minor cuts burns) - For Damaged & Irritated Skin - Water Resistant - 40ml

Uriage£6.942,246 rev

9y ago

What buyers say about wound healing ointment

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Overall a reliable product that does exactly what its meant to do”

Value For Money13%

“Excellent value”

Advertised Vs Actual Product11%

“what was advertised was what was delivered”

Moist/Dry8%

“Amazing hydration”

Ease Of Use5%

“easy to use”

Efficiency5%

“Effective”

Smell4%

“bi fragrance which for me is a plus”

Skin Health3%

“Very gentle on skin”

Allergies3%

“hasnt caused irritation”

Soft Feel3%

“Very effective and gentle product”

What buyers complain about

Value For Money11%

“pricey”

Allergies11%

“I had severe reaction to it”

Size-Overall7%

“50 grams is a bit larger than I would want”

Functionality-Overall6%

“Did not work for me”

Moist/Dry6%

“There's just a patch that resolutely will not accept moisture”

Quality-Overall4%

“Better products available. In my opinion”

Thickness4%

“Its quite a thick cream”

Smell3%

“No smell which is a plus”

Residue3%

“leaves lots of residue”

De-Grease3%

“they just felt greasy”

Top return reasons

Size-Overall42%

Advertised Vs Actual Product13%

Value For Money12%

Functionality-Overall10%

Moist/Dry4%

Leak-Proof4%

Compatibility-Overall2%

Ingredients-Overall2%

Texture/Consistency-Overall2%

Itch Relief1%

Common questions

Is wound healing ointment profitable to sell on Amazon United Kingdom?: The niche generates £71K/yr across 9 tracked products. 90-day search growth is -0.3%. Flapen's verdict: Skip it (37/100).
How competitive is the wound healing ointment niche?: 9 brands and 141 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in wound healing ointment?: Top complaints mined from reviews: Value For Money, Allergies, Size-Overall. The return rate is 0.1%.
When does demand for wound healing ointment peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the wound healing ointment niche?: Listings span £2.40–£9.62; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 2,818 reviews — the moat a new listing must climb.