Wound Healing Ointment
prices mostly outside the sweet spot ($2.40–$9.62) — Wound Healing Ointment doesn't clear our bar today.
Flapen Score
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Is Wound Healing Ointment profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wound Healing Ointment is a £71K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 37/100.
Wound Healing Ointment: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.3% over the last 90 days and 14.0% of searches end in a purchase.
£71K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 9 products
Top Wound Healing Ointment products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Elastoplast Wound Healing Ointment (20g) Skin-Friendly Wound Cream Supports the Healing of Wounds and Damaged Skin and Reduces the Likelihood of Scarring
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 378
- Age
- 5y ago
Savlon Scar Prevention Gel Helps Soothe Minor Wounds & Superficial Burns Speeds Up Healing and Reduces Likelihood of Scarring (50g 1 pack)
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 5,875
- Age
- 17y ago
Uriage Bariederm-Cica Repairing Cream with D-Panthenol & Copper-Zinc - Wound Healing Barrier Cream - Multi-purpose (minor cuts burns) - For Damaged & Irritated Skin - Water Resistant - 40ml
- Price
- £6.94
- Rating
- 4.6/5
- Reviews
- 2,246
- Age
- 9y ago
Germolene Antiseptic Cream with Local Anaesthetic 30g Dual Action Cream to Prevent Infection & Numb Pain For Minor Cuts Grazes Burns Stings & Skin Irritation
- Price
- £3.25
- Rating
- 4.7/5
- Reviews
- 2,494
- Age
- 15y ago
Sudocrem Antiseptic Healing Cream Zinc Oxide Cream for Nappy Rash Eczema Acne and Minor Burns 125g (Pack of 1)
- Price
- £3.29
- Rating
- 4.8/5
- Reviews
- 8,081
- Age
- 18y ago
Trending
90-day click momentumElastoplast Wound Healing Ointment (20g) Skin-Friendly Wound Cream Supports the Healing of Wounds and Damaged Skin and Reduces the Likelihood of Scarring
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 378
- Age
- 5y ago
Uriage Bariederm-Cica Repairing Cream with D-Panthenol & Copper-Zinc - Wound Healing Barrier Cream - Multi-purpose (minor cuts burns) - For Damaged & Irritated Skin - Water Resistant - 40ml
- Price
- £6.94
- Rating
- 4.6/5
- Reviews
- 2,246
- Age
- 9y ago
Wound Healing Ointment Relieve Skin Abrasions Promote Wound Healing Fade Scars
- Price
- £9.16
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 1y ago
Sudocrem Antiseptic Healing Cream Zinc Oxide Cream for Nappy Rash Eczema Acne and Minor Burns 125g (Pack of 1)
- Price
- £3.29
- Rating
- 4.8/5
- Reviews
- 8,081
- Age
- 18y ago
Germolene Antiseptic Cream with Local Anaesthetic 30g Dual Action Cream to Prevent Infection & Numb Pain For Minor Cuts Grazes Burns Stings & Skin Irritation
- Price
- £3.25
- Rating
- 4.7/5
- Reviews
- 2,494
- Age
- 15y ago
Newest
by launch dateWound Healing Ointment Relieve Skin Abrasions Promote Wound Healing Fade Scars
- Price
- £9.16
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 1y ago
Chitotech Wound Healing Gel 30g with Advanced N-Acetyl-D-Glucosamine Fast Healing Ointment for Cuts Burns Antibacterial Skin Infections & Minor Wounds Antiseptic Cream Effective Recovery Gel
- Price
- £9.62
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 1y ago
CeraVe Advanced Repair Ointment Multi-Purpose Relief for Very Dry Chapped Skin Face Body & Lips With 3 Essential Ceramides Petrolatum Hyaluronic Acid Dermatologist Developed 50ml
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 729
- Age
- 2y ago
Elastoplast Wound Healing Ointment (20g) Skin-Friendly Wound Cream Supports the Healing of Wounds and Damaged Skin and Reduces the Likelihood of Scarring
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 378
- Age
- 5y ago
Uriage Bariederm-Cica Repairing Cream with D-Panthenol & Copper-Zinc - Wound Healing Barrier Cream - Multi-purpose (minor cuts burns) - For Damaged & Irritated Skin - Water Resistant - 40ml
- Price
- £6.94
- Rating
- 4.6/5
- Reviews
- 2,246
- Age
- 9y ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
141
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
10%
- Elastoplast57%
- Savlon10%
- Uriage7%
- GERMOLENE6%
- Sudocrem5%
- CeraVe4%
- Open — no brand owns it (3 brands, 10%)
Wound Healing Ointment demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Wound Healing Ointment search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- healing cream12K/yr
- wound healing ointment12K/yr
- healing ointment10K/yr
- elastoplast wound healing ointment8K/yr
- skin healing cream6K/yr
- wound healing cream7K/yr
- wound healing5K/yr
- wound cream5K/yr
- healing cream for wounds4K/yr
- wound healing gel4K/yr
What reviews say buyers love and hate about Wound Healing Ointment
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Overall a reliable product that does exactly what its meant to do”
“Excellent value”
“what was advertised was what was delivered”
“Amazing hydration”
“easy to use”
What buyers complain about
58% of reviews“pricey”
“I had severe reaction to it”
“50 grams is a bit larger than I would want”
“Did not work for me”
“There's just a patch that resolutely will not accept moisture”
Wound Healing Ointment return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wound Healing Ointment questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
