Wound Healing Ointment
FailPrices span $2.40–$9.62, mostly outside the sweet spot, so Wound Healing Ointment is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £71K/yr86K searches / yr
- 90-day growth
- -0.3%search demand this quarter
- Competition
- 85%top-5 click share · 9 brands · 141 sellers
Flapen Score
Wound Healing Ointment against its category
The dotted line is the Beauty average. Past it, Wound Healing Ointment is stronger. Inside it, weaker.
Market
The Wound Healing Ointment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wound Healing Ointment 86K times last year and spent an estimated £71K. The top 5 brands take 85% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -0.3%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £71Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- healing cream12K searches a year
02 · Price
A sale here is worth £5.91.
Listings sell for £5.91 on average, from £2.40 to £9.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £5.91 that is £3K to £4K a year per listing.
- Average price
- £5.91under the $15 to $100 sweet spot
- Price range
- £2.40–£9.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #74 within Face. It carries 2,818 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 8.1%
- Average rank
- #74in Face
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,818per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Wound Healing Ointment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
141
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
10%
- Brand 157%
- Brand 210%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (3 brands, 10%)
Demand
Wound Healing Ointment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wound Healing Ointment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- healing cream12K/yr
- wound healing ointment12K/yr
- healing ointment10K/yr
- elastoplast wound healing ointment8K/yr
- skin healing cream6K/yr
- wound healing cream7K/yr
- wound healing5K/yr
- wound cream5K/yr
- healing cream for wounds4K/yr
- wound healing gel4K/yr
Reviews and returns
What reviews say buyers love and hate about Wound Healing Ointment
We read the reviews and the return reasons for every product selling here.
“pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wound Healing Ointment questions
Answered from the same tracked data.