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Wooden Comb

Fail

Prices span $3.25–$7.23, mostly outside the sweet spot, so Wooden Comb is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£91K/yr204K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
79%top-5 click share · 8 brands · 11 sellers

Flapen Score

Wooden Comb against its category

The dotted line is the Beauty average. Past it, Wooden Comb is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Comb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Comb 204K times last year and spent an estimated £91K. The top 5 brands take 87% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
10.7%
Market size, estimated
£91Ka year
Peak month
January1.4× the quietest month
Top search term
wooden comb49K searches a year

02 · Price

A sale here is worth £4.15.

Listings sell for £4.15 on average, from £3.25 to £7.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £4.15 that is £8K to £10K a year per listing.

Average price
£4.15under the $15 to $100 sweet spot
Price range
£3.25–£7.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£8K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #73 within Styling Tools. It carries 674 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#73in Styling Tools
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
674per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wooden Comb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

11

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

8%

  • Brand 156%
  • Brand 215%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 8%)

Demand

Wooden Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wooden Comb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden comb49K/yr
  • birthing comb37K/yr
  • labour comb29K/yr
  • birth comb19K/yr
  • wooden comb for hair women13K/yr
  • bamboo comb10K/yr
  • labor comb7K/yr
  • wooden hair comb9K/yr
  • wooden wide tooth comb5K/yr
  • birthing comb for labour7K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Comb

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Material Quality”
0.3%of orders come back
“Wouldnt go back to plastic”
A buyer, on “Material Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Wooden Comb questions

Answered from the same tracked data.