Wonder Balm

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

8.6%

Market size, estimated

£65Ka year

Peak month

November1.6× the quietest month

Top search term

percy and reed hair products33K searches a year

Listings sell for £13.59 on average, from £3.61 to £32.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.59 that is £1K to £3K a year per listing.

Average price

£13.59under the $15 to $100 sweet spot

Price range

£3.61–£32.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #429 within Hair Oils. It carries 153 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#429in Hair Oils

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

153per listing

Listings tracked

33

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months