wonder balm
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great153.09avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.59avg listing price — sweet spot $15–$100
Price range
Good£3.61–£32.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Market size
Bad£65K£65K/yr · 56K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wonder balm is a £65K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
wonder balm market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £54K–£68K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #429
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 5.0%
- Avg brand age
- 57 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
4 rising
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
39%
Top 20: 86%
Open market
0%
- Percy & Reed88%
- WONDERBALM6%
- NUAGÉ6%
- Happy Bees1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 50 weeks — -8.5% search growth over the last 90 days.Top wonder balm search terms
- percy and reed hair products33K/yr
- percy and reed15K/yr
- wonder balm5K/yr
- wonderbalm3K/yr
Top wonder balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Percy & Reed Wonder Balm Hair Primer 75ml Anti Frizz Hair Products 72 Hour Humidity Control Tames Flyaways Conceals Split Ends Boosts Shine Silicone Free Glossy Finish I Need A Hero Collection
Percy & Reed£12.704.4★726 rev
Percy & Reed Shampoo & Conditioner 2 x 250ml Hair Growth Shampoo and Conditioner Reduces Breakage Builds Strength Adds Thickness Moisturises Dry Damaged Hair Give Me Strength Collection
Percy & Reed£23.264.6★41 rev
Percy & Reed Define & Hold Finishing Cream 100ml Lightweight Hair Styling Cream Hair Care for All Types Smooths Flyaways Defines Layers Flexible Control Non Greasy Session Styling Collection
Percy & Reed£14.354.4★166 rev
Percy & Reed Volumising Mousse 200ml Hair Mousse for Volume Fine Hair Weightless Foam Flexible Hold Natural Movement UV Protection Smooths Strands No Sticky Feel Session Styling Collection
Percy & Reed£13.784.2★226 rev
Percy & Reed Volumising No Oil Oil 60ml Lightweight Hair Serum Hair Thickening Serum for Fine Strands Smooths Frizz Adds Shine Heat Protection Sulphate & Paraben Free
Percy & Reed£14.374.4★506 rev
Newest
by launch date
Percy & Reed Heat Protect Spray 150ml Weightless Heat Protection Spray for Hair Anti Frizz Styling Mist UV Colour Care 230C Defence Smooth Shine Strengthens Hydrates Silicone Free Daily Use
Percy & Reed£15.0146 rev
WONDERBALM Multi Use Balm All Purpose Skin Moisturising Cream for Face Body Hair Lips & Cuticles Hydrating Fast Absorbing Vegan Natural Skincare Korean Beauty Multi Award Winning British Brand (20ml)
WONDERBALM£12.7688 rev
Percy & Reed The Full Effect Kit Volumising Mousse 50ml Wonder Balm Hair Primer 30ml Travel Size Styling Gift Set Hair Mousse and Cream Fights Frizz Boosts Shine 72H Humidity Control
Percy & Reed£10.2017 rev
Percy & Reed Volumising Shampoo 50ml Hair Thickening Shampoo for Fine Hair Weightless Cleanse Helps Strengthen Heat Humidity Pollution Protection Turn Up The Volume Collection
Percy & Reed£6.55109 rev
Percy & Reed Discover Va Va Volume Kit 4 x 50ml Complete Hair Care with Volumising Dry Shampoo Volumising Shampoo Hair Conditioner and Mousse Travel Size Bouncy Finish
Percy & Reed£11.1933 rev
Trending
90-day click momentumPercy & Reed The Full Effect Kit Volumising Mousse 50ml Wonder Balm Hair Primer 30ml Travel Size Styling Gift Set Hair Mousse and Cream Fights Frizz Boosts Shine 72H Humidity Control
Percy & Reed£10.203.8★
Percy & Reed Volumising Mousse 50ml Hair Mousse for Volume Fine Hair Lightweight Foam Long Lasting Adds Bounce and Texture UV Protection Humidity Resistant No Sticky Session Styling Collection
Percy & Reed£7.494.2★
Percy & Reed Wonder Shampoo and Conditioner 2 x 250ml Each Sulphate Free Hair Shampoo and Conditioner Rehydrates Dry Damaged Strands Repairs Split Ends UV Colour Care I Need A Hero Collection
Percy & Reed£32.084.6★
Percy & Reed Shampoo & Conditioner 2 x 250ml Hair Growth Shampoo and Conditioner Reduces Breakage Builds Strength Adds Thickness Moisturises Dry Damaged Hair Give Me Strength Collection
Percy & Reed£23.264.6★
Percy & Reed Volumising Shampoo 50ml Hair Thickening Shampoo for Fine Hair Weightless Cleanse Helps Strengthen Heat Humidity Pollution Protection Turn Up The Volume Collection
Percy & Reed£6.554.4★
What buyers say about wonder balm
What buyers praise and complain about, mined from review topics.What buyers love
“The smell is absolutely beautiful”
“Great for lips and cuticles”
“Fab volume and styling”
“Feels beautiful on skin”
“Perfect for my hair”
“worth it”
“gives great volume when hair drying”
“Used on my hair not greasy as some of them are brings your hair out very nice would definitely buy again”
“Its the perfect size to fit in a handbag”
“was easy to use”
What buyers complain about
“PRICEY”
“Sorry left hair likes like straw”
“Smells weird”
“Its tiny”
“I have always suffered with spots which can flare up if I use a product that is too harsh”
“did nothing for my short hair except make it sticky”
“Doesn't add shine - can't tell if it is offering protection”
“Dont bother it doesnt work”
“The only thing I found a little difficult was opening the nozzle. one star knocked off for that”
“my hair didn't feel clean with product on it”
Top return reasons
Common questions
- Is wonder balm profitable to sell on Amazon United Kingdom?
- The niche generates £65K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the wonder balm niche?
- 4 brands and 20 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wonder balm?
- Top complaints mined from reviews: Value For Money, Hair Related, Smell. The return rate is 0.2%.
- What does it cost to enter the wonder balm niche?
- Listings span £3.61–£32.08; the average listing price is £13.59 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.