Witch Hazel Pads
FailPrices span $2.46–$12.97, mostly outside the sweet spot, so Witch Hazel Pads is a Fail.
- Flapen Score
- 34 / 100Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 4734
- Market size
- £96K/yr155K searches / yr
- 90-day growth
- -48.1%search demand this quarter
- Competition
- 81%top-5 click share · 10 brands · 54 sellers
Flapen Score
Witch Hazel Pads against its category
The dotted line is the Beauty average. Past it, Witch Hazel Pads is stronger. Inside it, weaker.
Market
The Witch Hazel Pads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Witch Hazel Pads 155K times last year and spent an estimated £96K. The top 5 brands take 87% of clicks. Demand peaks in Feb. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -48.1%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £96Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- witch hazel pads70K searches a year
02 · Price
A sale here is worth £7.97.
Listings sell for £7.97 on average, from £2.46 to £12.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £7.97 that is £6K to £8K a year per listing.
- Average price
- £7.97under the $15 to $100 sweet spot
- Price range
- £2.46–£12.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Face. It carries 2,991 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Face
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,991per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Witch Hazel Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
54
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
9%
- Brand 137%
- Brand 228%
- Brand 311%
- Brand 47%
- Brand 54%
- Brand 64%
- Open — no brand owns it (4 brands, 9%)
Demand
Witch Hazel Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.8×
Search terms
Top Witch Hazel Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- witch hazel pads70K/yr
- tucks pads postpartum16K/yr
- witch hazel postpartum9K/yr
- witch hazel pads postpartum10K/yr
- witch hazel pads hemorrhoids6K/yr
- witch hazel wipes for hemorrhoids6K/yr
- tucks6K/yr
- tucks witch hazel pads6K/yr
- tucks pads4K/yr
- postpartum witch hazel3K/yr
Reviews and returns
What reviews say buyers love and hate about Witch Hazel Pads
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Witch Hazel Pads questions
Answered from the same tracked data.









