Witch Hazel
FailPrices span $2.25–$11.31, mostly outside the sweet spot, so Witch Hazel is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £358K/yr482K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 63 sellers
Flapen Score
Witch Hazel against its category
The dotted line is the Beauty average. Past it, Witch Hazel is stronger. Inside it, weaker.
Market
The Witch Hazel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Witch Hazel 482K times last year and spent an estimated £358K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £358K a year.
- Searches, last 12 months
- 482K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £358Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- witch hazel357K searches a year
02 · Price
A sale here is worth £6.98.
Listings sell for £6.98 on average, from £2.25 to £11.31. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £6.98 that is £14K to £17K a year per listing.
- Average price
- £6.98under the $15 to $100 sweet spot
- Price range
- £2.25–£11.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #209 within Face. It carries 1,358 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #209in Face
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,358per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Witch Hazel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dickinsons Witch Hazel Astringent 16 Ounce
- Price
- £8.25
- Rating
- 4.7/5
- Reviews
- 1,600
- Age
- 12y ago

Bells Healthcare Witch Hazel 100% Pure Natural Skin Toner & Cleanser for Face and Skin External Use 200ml
- Price
- £5.76
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 6y ago

Witch Doctor Gel 35ml with Witch Hazel helps calm and soothe skin. Packaging may vary
- Price
- £2.25
- Rating
- 4.6/5
- Reviews
- 2,399
- Age
- 5y ago

100ml Witch Hazel Liquid
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 1,033
- Age
- 4y ago

Pure Natural Witch Hazel 300ml
- Price
- £6.32
- Rating
- 4.5/5
- Reviews
- 2,062
- Age
- 6y ago
Trending
estimated 90-day click momentum
Bells Healthcare Witch Hazel 100% Pure Natural Skin Toner & Cleanser for Face and Skin External Use 200ml
- Price
- £5.76
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 6y ago

T-Zone Tea Tree & Witch Hazel Biodegradable Cleansing Pads (40 Pads) - Instantly Remove Dirt Oil & Makeup Unclogs Pores Promotes Clearer Skin & Kinder to Planet
- Price
- £2.46
- Rating
- 4.3/5
- Reviews
- 257
- Age
- 3y ago

Witch Doctor Gel 35ml with Witch Hazel helps calm and soothe skin. Packaging may vary
- Price
- £2.25
- Rating
- 4.6/5
- Reviews
- 2,399
- Age
- 5y ago

Dickinsons Witch Hazel Astringent 16 Ounce
- Price
- £8.25
- Rating
- 4.7/5
- Reviews
- 1,600
- Age
- 12y ago

Naissance Distilled Witch Hazel (No. 702) - 450ml - Non-Alcoholic Pure Natural - Cleansing & Toning - for Aromatherapy Skincare and DIY Beauty
- Price
- £10.99
- Rating
- 4.6/5
- Reviews
- 3,801
- Age
- 12y ago
Newest
by launch date
Absolei Hemorrhoids Ointment Natural Witch Hazel Ointment for Burning Itching and Discomfort 40 ml (Pack of 1)
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 287
- Age
- 3y ago

T-Zone Tea Tree & Witch Hazel Biodegradable Cleansing Pads (40 Pads) - Instantly Remove Dirt Oil & Makeup Unclogs Pores Promotes Clearer Skin & Kinder to Planet
- Price
- £2.46
- Rating
- 4.3/5
- Reviews
- 257
- Age
- 3y ago

OURONS Alcohol-Free Witch Hazel Toner 100ml Pure Unscented Hamamelis
- Price
- £5.08
- Rating
- 4.5/5
- Reviews
- 432
- Age
- 4y ago

100ml Witch Hazel Liquid
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 1,033
- Age
- 4y ago

First Days Maternity Witch Hazel Pads - Postpartum & Hemorrhoids - Cooling & Soothing Cotton Wipes for Perineal Relief After Birth | Hospital Bag Essentials for New Mums (40 Pack)
- Price
- £8.17
- Rating
- 4.6/5
- Reviews
- 1,327
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
63
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
12%
- T.N. Dickinson's24%
- Aldbury Goods18%
- OURONS14%
- Witch13%
- Country Cosmetics9%
- Naissance9%
- Open — no brand owns it (5 brands, 12%)
Demand
Witch Hazel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Witch Hazel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- witch hazel357K/yr
- witch hazel gel38K/yr
- witch hazel liquid40K/yr
- witch doctor gel11K/yr
- witch-hazel4K/yr
- distilled witch hazel8K/yr
- witch doctor5K/yr
- organic witch hazel5K/yr
- pure witch hazel4K/yr
- which hazel3K/yr
Reviews and returns
What reviews say buyers love and hate about Witch Hazel
We read the reviews and the return reasons for every product selling here.
“Horrible smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Witch Hazel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









