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Witch Hazel

Fail

Prices span $2.25–$11.31, mostly outside the sweet spot, so Witch Hazel is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£358K/yr482K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
70%top-5 click share · 11 brands · 63 sellers

Flapen Score

Witch Hazel against its category

The dotted line is the Beauty average. Past it, Witch Hazel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witch Hazel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Witch Hazel 482K times last year and spent an estimated £358K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £358K a year.

Searches, last 12 months
482K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
10.6%
Market size, estimated
£358Ka year
Peak month
July1.4× the quietest month
Top search term
witch hazel357K searches a year

02 · Price

A sale here is worth £6.98.

Listings sell for £6.98 on average, from £2.25 to £11.31. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £6.98 that is £14K to £17K a year per listing.

Average price
£6.98under the $15 to $100 sweet spot
Price range
£2.25–£11.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #209 within Face. It carries 1,358 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#209in Face
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,358per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Witch Hazel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

63

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Brand 124%
  • Brand 218%
  • Brand 314%
  • Brand 413%
  • Brand 59%
  • Brand 69%
  • Open — no brand owns it (5 brands, 12%)

Demand

Witch Hazel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Witch Hazel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • witch hazel357K/yr
  • witch hazel gel38K/yr
  • witch hazel liquid40K/yr
  • witch doctor gel11K/yr
  • witch-hazel4K/yr
  • distilled witch hazel8K/yr
  • witch doctor5K/yr
  • organic witch hazel5K/yr
  • pure witch hazel4K/yr
  • which hazel3K/yr

Reviews and returns

What reviews say buyers love and hate about Witch Hazel

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Smell”
0.2%of orders come back
“Horrible smell”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Witch Hazel questions

Answered from the same tracked data.