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William Morris

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -26.1% this quarter, so William Morris is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£81K/yr316K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
23%top-5 click share · 27 brands · 86 sellers

Flapen Score

William Morris against its category

The dotted line is the Beauty average. Past it, William Morris is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The William Morris market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for William Morris 316K times last year and spent an estimated £81K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
2.1%
Market size, estimated
£81Ka year
Peak month
December4.4× the quietest month
Top search term
william morris204K searches a year

02 · Price

A sale here is worth £11.98.

Listings sell for £11.98 on average, from £1.25 to £33.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.98 that is £0 to £1K a year per listing.

Average price
£11.98under the $15 to $100 sweet spot
Price range
£1.25–£33.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #455 within Hands & Feet. It carries 292 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
86%
Out of stock, average day
10.7%
Average rank
#455in Hands & Feet
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
292per listing
Listings tracked
94

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top William Morris products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

86

Top-5 brand share

72%

Top 20: 98%

Top-5 click share

23%

Top 20: 57%

Open market

24%

  • Brand 123%
  • Brand 220%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

William Morris search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top William Morris search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • william morris204K/yr
  • william morris gifts64K/yr
  • william morris strawberry thief12K/yr
  • strawberry thief10K/yr
  • pretty pen9K/yr
  • flower pen5K/yr
  • william morris at home8K/yr
  • floral pen5K/yr

Reviews and returns

What reviews say buyers love and hate about William Morris

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
0.8%of orders come back
“the lid doesnt fit properly”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common William Morris questions

Answered from the same tracked data.