William Morris
William Morris shows low returns (0.8%), but soft demand (-26.1% this quarter) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is William Morris profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, William Morris is a £81K/yr Amazon United Kingdom market (316K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
William Morris: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.1% over the last 90 days and 2.1% of searches end in a purchase.
£81K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 94 products
Top William Morris products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
William Morris Strawberry Thief Ballpoint Pen in Gift Box Twist Nib Black Ink Pen Elegant Stationery Gift
- Price
- £3.95
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 1y ago
Signare Womens 100% Silk Lightweight and soft Scarf/Headwear with William Morris Design (Strawberry Thief Blue)
- Price
- £23.08
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 5y ago
Museums & Galleries Set of 4 Cork Backed Coasters - William Morris Strawberry Thief Design - V&A Statement Coasters for the Home
- Price
- £5.89
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 1y ago
Ceramic Mug | William Morris | Set of 4-12x8x9 cm
- Price
- £14.80
- Rating
- 4.5/5
- Reviews
- 977
- Age
- 9y ago
William Morris At Home Scented Candle 180g in Glass Jar Home Fragrance Essential Oils Vegetable and Mineral Wax Burn Time 40 Hours Housewarming Beauty Gift Cruelty and Vegan Friendly
- Price
- £14.44
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago
Trending
90-day click momentum
STORY OF SHANGHAI 100% Natural Mulberry Silk Scarf | Birthday Gifts for Women with Envelope Wrap & Blank Greeting Card | Multi-use Scarf for Women UK | Ideal Gifts for Mom and Teacher
- Price
- £22.35
- Rating
- 4.6/5
- Reviews
- 6,820
- Age
- 4y ago
:Signare Womens Fashion Tapestry Shopper Bag Shoulder Bag in Strawberry Thief Blue Inspired by William Morris
- Price
- £17.97
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 12y ago
Signare Womens 100% Silk Lightweight and soft Scarf/Headwear with William Morris Design (Strawberry Thief Blue)
- Price
- £23.08
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 5y ago
Signare Woments 100% Silk Lightweight and soft Scarf/Headwear with William Morris Design (Hyacinth)
- Price
- £23.78
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 3y ago
Jolee... Fabrics Wipe Clean PVC Coated Aprons - 100% Cotton Oilcloth - One Size - Easy to Clean and Splash Proof Apron (William Morris Strawberry Thief Grey Adult (75cm Length))
- Price
- £21.51
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 3y ago
Newest
by launch date
William Morris At Home Hand Creams x3 30ml Guest Soap 50g Velvet Pouch Moisturiser Shea Butter Festive Fragrance Makeup Toiletry Wash Bag Travel Size Vegan and Cruelty Free Beauty Gift
- Price
- £14.15
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 11mo ago
William Morris Strawberry Thief Ballpoint Pen in Gift Box Twist Nib Black Ink Pen Elegant Stationery Gift
- Price
- £3.95
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 1y ago
William Morris Cray Ballpoint Pen in Gift Box Twist Nib Black Ink Elegant Writing Pen with Classic Floral Design
- Price
- £3.99
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago
WWOOPLL William Morris Home Decor Throw Blanket Strawberry Thief Floral Warm Soft Cozy Flannel Bed Blankets for Bed Couch Sofa and Chair Comfort for Kids Teens and Adults 150x200cm
- Price
- £22.50
- Rating
- 2.7/5
- Reviews
- 7
- Age
- 1y ago
HUASHUZI Cushion Covers William Morris 45x45cm Gifts for Women Strawberry Thief Decorations Double Sided Pattern Throw Pillow Case Set of 2 Home Decor for Sofa Bench Couch
- Price
- £7.70
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
27 falling
Sellers
86
Top-5 brand share
72%
Top 20: 98%
Top-5 click share
23%
Top 20: 57%
Open market
24%
- William Morris at Home23%
- Signare20%
- Robert Frederick12%
- The Leonardo Collection9%
- Museums & Galleries8%
- Lesser & Pavey4%
William Morris demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top William Morris search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- william morris204K/yr
- william morris gifts64K/yr
- william morris strawberry thief12K/yr
- strawberry thief10K/yr
- pretty pen9K/yr
- flower pen5K/yr
- william morris at home8K/yr
- floral pen5K/yr
What reviews say buyers love and hate about William Morris
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good quality and easy to clean”
“Design is cute”
“lovely to give as a gift”
“Good Value”
“Smells devine and looks luxurious”
What buyers complain about
69% of reviews“the lid doesnt fit properly”
“Didn't last long”
“Disappointed in quality”
“Thinner”
“The colours were too bright and garish”
William Morris return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common William Morris questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
