Skip to content

Wild Deodorant Refill Only

Wild Deodorant Refill Only shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

Market size 54Growth 81Conversion 76Competition 25Returns 99Price range 44Avg price 65Brand share 0Review moat 27Quality gap 70
This niche Category average · 2,481 niches

Is Wild Deodorant Refill Only profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wild Deodorant Refill Only is a £361K/yr Amazon United Kingdom market (362K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 55/100.

Wild Deodorant Refill Only: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +75.6% over the last 90 days and 7.2% of searches end in a purchase.

£361K

revenue / yr

Units sold / yr25K
Search volume / yr+75.6%362K
Conversion rate7.2%
Avg price£13.83

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 32
Top-5 product click share70%
Open market0%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement75%
New entrants (1y)3· 1 succeeded
Avg rating4.3★
Avg reviews3,781

Top Wild Deodorant Refill Only products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

£0£36K£72K£108K£144K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Wild100%

Wild Deodorant Refill Only demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume362KCVR7.2%Products16Brands1Top 5 Brands100%OOS Rate1.1%Rating4.3★Reviews3,781Avg BSR#346
18K13KPrime Day '25Spike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.8×

Top Wild Deodorant Refill Only search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wild deodorant refill194K/yr
  • wild refill54K/yr
  • wild deodorant refill only88K/yr
  • wild deodorant refill men5K/yr
  • wild refills8K/yr
  • wild deodorant refills7K/yr
  • wild refil2K/yr
  • wild refill deodorant4K/yr
  • deodorant wild refill809/yr
  • wild deodorant refill stick373/yr

What reviews say buyers love and hate about Wild Deodorant Refill Only

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Smell45%

Fragrances are lovely

Quality-Overall15%

Good quality deodorant

Value For Money7%

Good value

Eco Friendliness3%

Great product and good for environment

Advertised Vs Actual Product3%

Arrived as described

What buyers complain about

60% of reviews
Smell23%

No smell

Advertised Vs Actual Product9%

Not as described

Value For Money8%

Overpriced

Residue5%

it does leave a residue due to it being made with corn starch

Ease Of Use4%

Poor So hard to actually use

Wild Deodorant Refill Only return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
27%
2Smell
21%
3Size-Overall
9%
4Functionality-Overall
9%
5Quality-Overall
5%

Common Wild Deodorant Refill Only questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wild Deodorant Refill Only 55/100 on Amazon United Kingdom — Worth a look. The niche generates £361K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +75.6% over the last 90 days.
Search demand for Wild Deodorant Refill Only on Amazon United Kingdom peaks in Jun, where the busiest month runs 1.8× the quietest.