wild deodorant refill only
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Growth
Great+75.6%90-day search growth — must beat 0% to launch
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.83avg listing price — sweet spot $15–$100
Market size
Good£361K£361K/yr · 362K searches
Price range
Okay£5.25–£22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,780.69avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wild deodorant refill only is a £361K/yr Amazon United Kingdom market (362K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £277K–£346K
- units × avg price
- Launch success
- —
- 1 of 3 new (360d)
- Conversion rate
- 7.2%
- Avg BSR
- #346
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 75%
- Out of stock
- 1.1%
- Avg brand age
- 46 months
- Avg seller age
- 165 days
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Wild100%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +75.6% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wild Aluminium Free Natural Deodorant Refills - Fresh Scents Variety Pack - Women & Mens - Fits Wild Refillable Case - 24 Hour Odour Protection - Box of 3
Wild£14.294.6★6,595 rev
Wild Aluminium Free Natural Deodorant Refills - Clean Scents Variety Pack - Women & Mens - Fits Wild Refillable Case - 24 Hour Odour Protection - Box of 3
Wild£14.334.6★6,595 rev
Wild Fresh Cotton & Sea Salt Natural Deodorant Refill 40g Aluminium Free Refillable Deodorant with Long Lasting Freshness
Wild£5.414.3★20 rev
Wild Amber & Oud Natural Deodorant Refill 40g
Wild£5.255.0★1 rev
Wild - Natural Refillable Deodorant - Fresh Cotton & Sea Salt Refill Duo Pack - Vegan & Eco-Friendly - Aluminium Free - Long Lasting Protection - Natural Ingredients - 2 Pack of 40g Refills
Wild£9.774.6★6,595 rev
Newest
by launch date
Wild Antiperspirant Deodorant Refill Variety Pack - 72 Hour Odour & Sweat Protection - 90% Natural Ingredients - Suitable for Sensitive Skin - Honey & Cactus Cotton & Sea Salt Coconut & Vanilla
Wild£14.098 rev
Wild Refillable Antiperspirant Roll On Deodorant Starter Kit with 72 Hour Odour & Sweat Protection - Bee Print Case with Honey & Cactus Flower Coconut & Vanilla Vanilla Bean & Buttercream Refills
Wild£22.1342 rev
Wild Pack of 3 Mini Deodorants in Fresh Cotton & Sea Salt Coconut & Vanilla and Cherry Blossom - Trial Size Great for Holiday & Travel - Aluminium & Plastic Free - Long Lasting Protection
Wild£11.981,665 rev
Wild Aluminium Free Natural Deodorant Refills - Clean Scents Variety Pack - Women & Mens - Fits Wild Refillable Case - 24 Hour Odour Protection - Box of 3
Wild£14.336,595 rev
Wild Full Monty Natural Deodorant Starter Kit with Purple Case & 5 Refills
Wild£22.80373 rev
Trending
90-day click momentumWild Amber & Oud Natural Deodorant Refill 40g
Wild£5.255.0★
Wild Antiperspirant Deodorant Refill Variety Pack - 72 Hour Odour & Sweat Protection - 90% Natural Ingredients - Suitable for Sensitive Skin - Honey & Cactus Cotton & Sea Salt Coconut & Vanilla
Wild£14.093.9★
Wild Refillable Antiperspirant Roll On Deodorant Starter Kit with 72 Hour Odour & Sweat Protection - Bee Print Case with Honey & Cactus Flower Coconut & Vanilla Vanilla Bean & Buttercream Refills
Wild£22.133.6★
Wild - Natural Refillable Deodorant - Aluminium Free - Refill Variety Pack Includes Fresh Cotton & Sea Salt Jasmine & Mandarin and Coconut & Vanilla Scents - Long Lasting Protection
Wild£15.554.6★
Wild Aluminium Free Natural Deodorant Refills - Clean Scents Variety Pack - Women & Mens - Fits Wild Refillable Case - 24 Hour Odour Protection - Box of 3
Wild£14.334.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrances are lovely”
“Good quality deodorant”
“Good value”
“Great product and good for environment”
“Arrived as described”
“Ease of use”
“Hubby experienced no itching, no rash and complete odour protection”
“last all day”
“They work amazingly well at keeping me dry”
“Gift”
What buyers complain about
“No smell”
“Not as described”
“Overpriced”
“it does leave a residue due to it being made with corn starch”
“Poor So hard to actually use”
“Armpit Irritation”
“Don't like how these make your armpits stick together”
“The cartridges dont last anywhere near as long as theyre stating”
“wont fit”
“Not strong enough for my husband”
Top return reasons
Common questions
- Is wild deodorant refill only profitable to sell on Amazon United Kingdom?
- The niche generates £361K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +75.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the wild deodorant refill only niche?
- 1 brands and 32 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wild deodorant refill only?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Value For Money. The return rate is 0.3%.
- When does demand for wild deodorant refill only peak?
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the wild deodorant refill only niche?
- Listings span £5.25–£22.80; the average listing price is £13.83 (sweet spot $15–$100). The average incumbent carries 3,781 reviews — the moat a new listing must climb.
Related niches in Beauty
- 57mens shampooWorth a look
- 57bath spongeWorth a look
- 57deodorant sticks for menWorth a look
- 57deodorant womensLaunch it
- 57birthday hampers for womenWorth a look
- 57hand wash anti-bacterialLaunch it