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Wild Deodorant Refill Only

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Wild Deodorant Refill Only is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£361K/yr362K searches / yr
90-day growth
+75.6%search demand this quarter
Competition
70%top-5 click share · 1 brands · 32 sellers

Flapen Score

Wild Deodorant Refill Only against its category

The dotted line is the Beauty average. Past it, Wild Deodorant Refill Only is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wild Deodorant Refill Only market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wild Deodorant Refill Only 362K times last year and spent an estimated £361K. One brand takes every click. Demand peaks in Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +75.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £361K a year.

Searches, last 12 months
362K
Growth, 90 days vs prior 90
+75.6%
Conversion, latest week
7.2%
Market size, estimated
£361Ka year
Peak month
June1.8× the quietest month
Top search term
wild deodorant refill194K searches a year

02 · Price

A sale here is worth £13.83.

Listings sell for £13.83 on average, from £5.25 to £22.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.83 that is £14K to £17K a year per listing.

Average price
£13.83under the $15 to $100 sweet spot
Price range
£5.25–£22.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #346 within Bath & Body. It carries 3,781 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
69%
Out of stock, average day
1.1%
Average rank
#346in Bath & Body
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,781per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Wild Deodorant Refill Only products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Wild Deodorant Refill Only search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Wild Deodorant Refill Only search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wild deodorant refill194K/yr
  • wild refill54K/yr
  • wild deodorant refill only88K/yr
  • wild deodorant refill men5K/yr
  • wild refills8K/yr
  • wild deodorant refills7K/yr
  • wild refil2K/yr
  • wild refill deodorant4K/yr
  • deodorant wild refill809/yr
  • wild deodorant refill stick373/yr

Reviews and returns

What reviews say buyers love and hate about Wild Deodorant Refill Only

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
23%of negative reviews mention “Smell”
0.3%of orders come back
“No smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wild Deodorant Refill Only questions

Answered from the same tracked data.