Wigs Fancy Dress
MaybeThe products selling today average only 4.0★. But shoppers spend an estimated $77K a year here, so Wigs Fancy Dress is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £77K/yr440K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 34%top-5 click share · 35 brands · 76 sellers
Flapen Score
Wigs Fancy Dress against its category
The dotted line is the Beauty average. Past it, Wigs Fancy Dress is stronger. Inside it, weaker.
Market
The Wigs Fancy Dress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wigs Fancy Dress 440K times last year and spent an estimated £77K. The top 5 brands take 45% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 440K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £77Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- funny wigs114K searches a year
02 · Price
A sale here is worth £8.97.
Listings sell for £8.97 on average, from £4.87 to £26.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.97 that is £897 to £2K a year per listing.
- Average price
- £8.97under the $15 to $100 sweet spot
- Price range
- £4.87–£26.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £897–£2K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #399 within Hair Extensions, Wigs & Accessories. It carries 319 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 96%
- Out of stock, average day
- 8.3%
- Average rank
- #399in Hair Extensions, Wigs & Accessories
- Average rating
- 4.00 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 319per listing
- Listings tracked
- 50
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Wigs Fancy Dress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
35 rising
Sellers
76
Top-5 brand share
45%
Top 20: 85%
Top-5 click share
34%
Top 20: 68%
Open market
50%
- Brand 119%
- Brand 210%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Wigs Fancy Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Wigs Fancy Dress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- funny wigs114K/yr
- funny wig70K/yr
- funny wigs for women35K/yr
- fancy dress wigs23K/yr
- party wigs21K/yr
- wigs fancy dress27K/yr
- fun wigs15K/yr
- crazy wig13K/yr
- wig funny12K/yr
- party wig11K/yr
Reviews and returns
What reviews say buyers love and hate about Wigs Fancy Dress
We read the reviews and the return reasons for every product selling here.
“Doesn't resemble anything near the photo or photo on box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wigs Fancy Dress questions
Answered from the same tracked data.