Wigs Fancy Dress

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months

440K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

2.0%

Market size, estimated

£77Ka year

Peak month

November1.9× the quietest month

Top search term

funny wigs114K searches a year

Listings sell for £8.97 on average, from £4.87 to £26.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.97 that is £897 to £2K a year per listing.

Average price

£8.97under the $15 to $100 sweet spot

Price range

£4.87–£26.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£897–£2K

Returns

2.9%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #399 within Hair Extensions, Wigs & Accessories. It carries 319 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

96%

Out of stock, average day

8.3%

Average rank

#399in Hair Extensions, Wigs & Accessories

Average rating

4.00 starsAmazon United Kingdom average 4.36 stars

Average reviews

319per listing

Listings tracked

50

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months