wig tape
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good636.04avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.89–£24.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Market size
Okay£119K£119K/yr · 107K searches
Avg price
Bad£8.53avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wig tape is a £119K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
wig tape market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £128K–£171K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.5%
- Avg brand age
- 36 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
45
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
26%
- Afrodite24%
- LUMORIA19%
- Walker Tape12%
- ABL Supplies7%
- Piriuuo7%
- NATUCE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top wig tape search terms
- wig tape43K/yr
- walker tape14K/yr
- wig tape double sided extra strong13K/yr
- toupee tape10K/yr
- walker tape ultra hold10K/yr
- hair system tape7K/yr
- wig tapes for lace wigs4K/yr
- walkers tape3K/yr
- lace tape3K/yr
Top wig tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walkers Ultra Hold Minis Adhesive Tape Strips 72 Pack
Afrodite£6.984.1★3,549 rev
LUMORIA 48pcs Wig Tape Double Sided Extra Strong Hold - Toupee Tape for Woman Wig Tapes for Lace Wigs Hair System Tapes Strong Waterproof Hold Double Sided Hair Strips
LUMORIA£5.894.0★675 rev
Piriuuo 50 Pcs Wig Tape Double Sided Strong Adhesive Lace Tape for Wigs Waterproof Toupee Tapes Invisible Hair System Tapes for Fixing Wigs (Blue)
Piriuuo£4.384.3★64 rev
NATUCE 2 Rolls 6 Meters Double Sided Wig Tape 20mm Hypoallergenic Body Adhesive for Hair Extensions Toupee
NATUCE£4.713.8★1,045 rev
HBG Hypoallergenic Toupee Wig Tape Double Sided Transparent Adhesive Dress Body 5m x 25mm (16ft x 1ins approx) Roll
HBG Tape (Hair, Body and Garment Tape)£9.384.3★582 rev
Newest
by launch date
1 Roll Hair Extension Tape Wig Tape Double Sided Ultra Strong Hold Waterproof Hair Extension Tapes for Tape Hair Extensions Hairpieces Replacement Easy Clean Up - 8mm*2.7m
Admygo£2.891 rev
Flintronic 144 PCS Wig Tape Double Sided Extra Strong Hold Water-Proof Strong Adhesive Double Sided Lace Toupee Tape Wig Tapes for Lace Wigs Toupee Wigs and Hairpieces Replacement (4 x 1.1 cm)
flintronic£4.8077 rev
Piriuuo 50 Pcs Wig Tape Double Sided Strong Adhesive Lace Tape for Wigs Waterproof Toupee Tapes Invisible Hair System Tapes for Fixing Wigs (Blue)
Piriuuo£4.3864 rev
Ultra Hold Wig Glue 42ml Maximum Hold Hair System Adhesive for Lace Wigs Frontals Toupees & Units Waterproof Invisible Bond for Women & Men Long-Lasting Sweat-Resistant Formula
BoltSafe£15.6210 rev
LUMORIA 144 Pcs Hair Extension Tapes Double Sided Ultra Hold - Tape Hair Extensions Tape Extensions Hair Tape Hair Tapes Tape-In Extension Retape 4 x 0.8cm Pre Cut Tabs
LUMORIA£5.39451 rev
Trending
90-day click momentum1 Roll Hair Extension Tape Wig Tape Double Sided Ultra Strong Hold Waterproof Hair Extension Tapes for Tape Hair Extensions Hairpieces Replacement Easy Clean Up - 8mm*2.7m
Admygo£2.894.0★
LUMORIA 144 Pcs Hair Extension Tapes Double Sided Ultra Hold - Tape Hair Extensions Tape Extensions Hair Tape Hair Tapes Tape-In Extension Retape 4 x 0.8cm Pre Cut Tabs
LUMORIA£5.394.1★
Piriuuo 50 Pcs Wig Tape Double Sided Strong Adhesive Lace Tape for Wigs Waterproof Toupee Tapes Invisible Hair System Tapes for Fixing Wigs (Blue)
Piriuuo£4.384.3★
Ultra Hold Wig Glue 42ml Maximum Hold Hair System Adhesive for Lace Wigs Frontals Toupees & Units Waterproof Invisible Bond for Women & Men Long-Lasting Sweat-Resistant Formula
BoltSafe£15.623.3★
WALKER TAPES. ULTRA HOLD MINI STRIPS. 72 PER BAG by Walker Tape
Walker Tape Company£8.014.4★
What buyers say about wig tape
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and sticky”
“they had good reviews”
“Does what it says”
“Easy to use”
“Good value for money”
“good size”
“Very strong”
“Works well”
“Easy to apply”
“Has held my extensions in place with no problem”
What buyers complain about
“Very hard to stick”
“the performance just isnt there”
“ended up breaking it”
“Awful tapes, the extensions comes away and leaves the glue stuck in the hair”
“Didn't work”
“Very narrow, very small, NOT very sticky”
“expensive one”
“Doesn't hold”
“Awkward to use”
“Doesn't hold”
Top return reasons
Common questions
- Is wig tape profitable to sell on Amazon United Kingdom?
- The niche generates £119K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the wig tape niche?
- 20 brands and 45 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in wig tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for wig tape peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the wig tape niche?
- Listings span £2.89–£24.40; the average listing price is £8.53 (sweet spot $15–$100). The average incumbent carries 636 reviews — the moat a new listing must climb.