Wig Stand

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

6.2%

Market size, estimated

£135Ka year

Peak month

October1.5× the quietest month

Top search term

wig stand158K searches a year

Listings sell for £12.19 on average, from £3.41 to £24.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.19 that is £3K to £6K a year per listing.

Average price

£12.19under the $15 to $100 sweet spot

Price range

£3.41–£24.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #108 within Hair Extensions, Wigs & Accessories. It carries 1,663 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

94%

Out of stock, average day

6.5%

Average rank

#108in Hair Extensions, Wigs & Accessories

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,663per listing

Listings tracked

36

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months