Wig Head

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months

325K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

3.6%

Market size, estimated

£175Ka year

Peak month

May2.6× the quietest month

Top search term

wig head55K searches a year

Listings sell for £15.06 on average, from £2.35 to £35.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £15.06 that is £2K to £4K a year per listing.

Average price

£15.06inside the $15 to $100 sweet spot

Price range

£2.35–£35.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #31 within Hair Extensions, Wigs & Accessories. It carries 1,357 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

89%

Out of stock, average day

1.8%

Average rank

#31in Hair Extensions, Wigs & Accessories

Average rating

4.14 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,357per listing

Listings tracked

47

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months