Wig Glue

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £331K a year.

Searches, last 12 months

374K

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

11.1%

Market size, estimated

£331Ka year

Peak month

October1.2× the quietest month

Top search term

wig glue128K searches a year

Listings sell for £8.00 on average, from £3.45 to £18.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £8.00 that is £16K to £20K a year per listing.

Average price

£8.00under the $15 to $100 sweet spot

Price range

£3.45–£18.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

£16K–£20K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #90 within Hair Extensions, Wigs & Accessories. It carries 5,547 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#90in Hair Extensions, Wigs & Accessories

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,547per listing

Listings tracked

12

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months