Wig Cap

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months

286K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

13.1%

Market size, estimated

£203Ka year

Peak month

October2.4× the quietest month

Top search term

wig cap207K searches a year

Listings sell for £5.43 on average, from £2.85 to £17.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £5.43 that is £11K to £14K a year per listing.

Average price

£5.43under the $15 to $100 sweet spot

Price range

£2.85–£17.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

£11K–£14K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #87 within Hair Extensions, Wigs & Accessories. It carries 12,915 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#87in Hair Extensions, Wigs & Accessories

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,915per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

24 months