Wig Band

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

-14.4%

Conversion, latest week

6.5%

Market size, estimated

£74Ka year

Top search term

wig grip48K searches a year

Listings sell for £6.05 on average, from £3.21 to £15.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.05 that is £3K to £5K a year per listing.

Average price

£6.05under the $15 to $100 sweet spot

Price range

£3.21–£15.96

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£3K–£5K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #322 within Hair Extensions, Wigs & Accessories. It carries 3,441 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#322in Hair Extensions, Wigs & Accessories

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,441per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

20 months