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Wide Tooth Comb

Fail

Prices span $2.36–$8.24, mostly outside the sweet spot, so Wide Tooth Comb is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£297K/yr573K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
66%top-5 click share · 16 brands · 22 sellers

Flapen Score

Wide Tooth Comb against its category

The dotted line is the Beauty average. Past it, Wide Tooth Comb is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wide Tooth Comb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wide Tooth Comb 573K times last year and spent an estimated £297K. The top 5 brands take 72% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £297K a year.

Searches, last 12 months
573K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
11.5%
Market size, estimated
£297Ka year
Peak month
December1.2× the quietest month
Top search term
wide tooth comb294K searches a year

02 · Price

A sale here is worth £4.50.

Listings sell for £4.50 on average, from £2.36 to £8.24. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £4.50 that is £14K to £18K a year per listing.

Average price
£4.50under the $15 to $100 sweet spot
Price range
£2.36–£8.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£14K–£18K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #58 within Styling Tools. It carries 1,327 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#58in Styling Tools
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,327per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Wide Tooth Comb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

22

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

  • Brand 132%
  • Brand 216%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Wide Tooth Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Wide Tooth Comb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wide tooth comb294K/yr
  • wide tooth comb for curls72K/yr
  • curl comb33K/yr
  • comb for curly hair25K/yr
  • curly hair comb21K/yr
  • detangling comb21K/yr
  • wide tooth comb men14K/yr
  • wide comb16K/yr
  • wide tooth comb for curly hair10K/yr
  • detangle comb9K/yr

Reviews and returns

What reviews say buyers love and hate about Wide Tooth Comb

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Strength”
0.2%of orders come back
“dare I say flimsy”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wide Tooth Comb questions

Answered from the same tracked data.