wide plate straighteners
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£44.33avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good£17.93–£129.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good£372K£372K/yr · 151K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,997.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wide plate straighteners is a £372K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
wide plate straighteners market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £266K–£355K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.6%
- Avg brand age
- 33 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
41
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
3%
- Remington69%
- K&K9%
- Faszin6%
- JURCHEN6%
- ghd4%
- BASUWELL3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top wide plate straighteners search terms
- wide plate hair straighteners37K/yr
- wide hair straighteners21K/yr
- wide straighteners16K/yr
- wide plate straighteners13K/yr
- hair straighteners wide plates18K/yr
- hair straighteners for thick hair11K/yr
- remington wide plate hair straighteners11K/yr
- straighteners wide plate5K/yr
- remington hair straighteners wide plate6K/yr
- straighteners wide2K/yr
Top wide plate straighteners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Remington Shine Therapy Wide (45mm) Floating Plate Hair Straightener with Advanced Ceramic coating infused with Moroccan Argan Oil for sleek & smooth glide 9 settings 150C230C S8550
Remington£25.344.6★35,406 rev
Remington Hair Straightener Pro Ceramic (Extra Wide Plates 45mm Floating Plates for Thick Frizzy Curly and Very Long Hair Digital Display 15 Second Heat up 9 Settings from 150-230C) S5527
Remington£26.034.6★5,798 rev
Remington Hair Straightener Advanced Ceramic coating for Sleek & smooth glide Wide longer length 110mm floating plates Digital display Heat proof pouch Up to 230C S5525 Black Grey
Remington£24.624.6★5,798 rev
Wide Plate Hair Straighteners for Women 80C-230C Temperature Adjustable LCD Digital Display Using Advanced Ceramic Coating Long-Lasting Constant Temperature
JURCHEN£18.914.3★49 rev
K&K Hair Straightener 2.24 Inch Wide Ceramic-Titanium Plates 5 Temperature Settings 120-232C Professional Flat Iron (Green) UK Plug
K&K£21.234.5★984 rev
Newest
by launch dateRemington Hair Straightener Pro Ceramic (Extra Wide Plates 45mm Floating Plates for Thick Frizzy Curly and Very Long Hair Digital Display 15 Second Heat up 9 Settings from 150-230C) S5527
Remington£26.035,798 rev
Wide Plate Hair Straighteners for Women 80C-230C Temperature Adjustable LCD Digital Display Using Advanced Ceramic Coating Long-Lasting Constant Temperature
JURCHEN£18.9149 rev
K&K Extra Wide Flat Iron Hair Straightener Professional 57 mm Hair Straighteners for Therapy Keratin 3D Floating Ceramic Tourmaline Coating Plate Irons for Thick Hair Damage and Frizz Free
K&K£21.03297 rev
Faszin Professional Hair Straighteners 42mm Wide-Plate Titanium Negative Ion Flat Iron 30s Rapid Heating Real-time Temperature Display 11 Adjustable Temperature Levels (130-230)
Faszin£40.45605 rev
Faszin Professional Hair Straighteners 42mm Wide Plate Titanium Negative Ion Flat Iron 30s Rapid Heating 11 Adjustable Temperature Levels (130-230) Real-time Temperature Display (White)
Faszin£39.692,765 rev
Trending
90-day click momentumWide Plate Hair Straighteners for Women 80C-230C Temperature Adjustable LCD Digital Display Using Advanced Ceramic Coating Long-Lasting Constant Temperature
JURCHEN£18.914.3★
Basuwell Professional Hair Straighteners Wide Plates for Thick Hair Five-Speed Temperature Control Voltage Salon Fast Hair Styler UK Plug Black
BASUWELL£17.934.2★
ghd Max Wide Plate Hair Straightener & Styler in Black - Larger Plates For Fast Styling More Shine Frizz-Free - For Long Thick or Curly Hair - (UK Plug)
ghd£129.714.6★
Faszin Professional Hair Straighteners 42mm Wide-Plate Titanium Negative Ion Flat Iron 30s Rapid Heating Real-time Temperature Display 11 Adjustable Temperature Levels (130-230)
Faszin£40.454.6★
Remington Hair Straightener Pro Ceramic (Extra Wide Plates 45mm Floating Plates for Thick Frizzy Curly and Very Long Hair Digital Display 15 Second Heat up 9 Settings from 150-230C) S5527
Remington£26.034.6★
What buyers say about wide plate straighteners
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Great build quality”
“Easy to use and plug switch on and go”
“Smooth soft hair after use”
“Does the job well”
“Does the job”
“Very durable”
“the temperature is adjustable”
“the shine is amazing”
“not too heavy so nice”
What buyers complain about
“I even had to turn heat down as too heat was too hot”
“Only lasted 7 months with barely any use”
“But to be honest im not sure they are any better than cheaper ones”
“The plates were a little larger than I expected”
“Terrible lowest setting burns hair”
“curly there was no shine either”
“Way too heavy”
“curly hair that's prone to frizz”
“its a bit annoying to have to plug”
“with bad smell”
Top return reasons
Common questions
- Is wide plate straighteners profitable to sell on Amazon United Kingdom?
- The niche generates £372K/yr across 11 tracked products. 90-day search growth is -24.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the wide plate straighteners niche?
- 7 brands and 41 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in wide plate straighteners?
- Top complaints mined from reviews: Heating, Durability, Quality-Overall. The return rate is 1.9%.
- When does demand for wide plate straighteners peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the wide plate straighteners niche?
- Listings span £17.93–£129.71; the average listing price is £44.33 (sweet spot $15–$100). The average incumbent carries 4,998 reviews — the moat a new listing must climb.