Wicked Makeup

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

-63.7%

Conversion, latest week

3.1%

Market size, estimated

£11Ka year

Top search term

wicked lip balm18K searches a year

Listings sell for £7.74 on average, from £2.21 to £15.30. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £7.74 that is £774 to £2K a year per listing.

Average price

£7.74under the $15 to $100 sweet spot

Price range

£2.21–£15.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

£774–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #561 within Manicure & Pedicure. It carries 106 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

86%

Out of stock, average day

5.4%

Average rank

#561in Manicure & Pedicure

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

106per listing

Listings tracked

14

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months