Wicked Makeup
soft demand (-63.7% this quarter) — Wicked Makeup doesn't clear our bar today.
Flapen Score
Ranks 2,443 of 2,481 Beauty niches · −19 vs the category median of 47
Is Wicked Makeup profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wicked Makeup is a £11K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Wicked Makeup: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -63.7% over the last 90 days and 3.1% of searches end in a purchase.
£11K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Wicked Makeup products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dr.PAWPAW x WICKED Vegan Lip Balm Duo 2 x 3g Enchanting and Glimmer Pawpaw Balms with Magical Shine Nourishing Cruelty-Free Lip Care for Soft Radiant Lips
- Price
- £7.16
- Rating
- 4.4/5
- Reviews
- 472
- Age
- 1y ago
Wicked Nail Polish Collection 4-Piece Set of Pink & Green Shades | Long-Lasting High-Gloss Nail Varnish | Gift Set Inspired by Wicked Musical
- Price
- £6.87
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 11mo ago
Official Wicked Lip Balm Duo | Two Character Shaped Lip Care Tins | Glinda the Good & Elphaba
- Price
- £6.82
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago
Dr.PAWPAW x WICKED Vegan Lip Balm 3g Nourishing Multi-Purpose Pawpaw Balm with Magical Shine Cruelty-Free Lip Care for Soft Radiant Lips
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 344
- Age
- 1y ago
Dr.PAWPAW x WICKED Color Changing Lip Balm Duo 2 x 3g Elphie and Glinda Pawpaw Balms Hydrating and Nourishing Vegan Lip Care Gift Set
- Price
- £7.23
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 10mo ago
Trending
90-day click momentumDr.PAWPAW x WICKED Color Changing Lip Balm Duo 2 x 3g Elphie and Glinda Pawpaw Balms Hydrating and Nourishing Vegan Lip Care Gift Set
- Price
- £7.23
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 10mo ago
Wet n Wild x Disney Villains Be Wicked Lip Balm Color Changing pH Lip Tint & Moisturizing Balm Sheer Glow - Maleficent Inspired Makeup Dark Curses
- Price
- £5.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Dr.PAWPAW x Wicked Glinda Gift Set (4 x 3g) Hydrating Lip Balm Collection with Glimmer Glistening So Popular & Glinda-fied Balms Nourishing PAWPAW-Infused Stocking Stuffers Lip Care
- Price
- £15.30
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 10mo ago
Wicked Gift Set (Contains 2x Face Masks 2x Sheet Mask 24x Spot Patches Under Eye Hydrogel Patches Applicator & Cleansing Cloth) - Genuine 7th Heaven Skincare & Wicked Merchandise
- Price
- £10.87
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 9mo ago
Dr.PAWPAW x WICKED Vegan Lip Balm Duo 2 x 3g Enchanting and Glimmer Pawpaw Balms with Magical Shine Nourishing Cruelty-Free Lip Care for Soft Radiant Lips
- Price
- £7.16
- Rating
- 4.4/5
- Reviews
- 472
- Age
- 1y ago
Newest
by launch dateWet n Wild x Disney Villains Be Wicked Lip Balm Color Changing pH Lip Tint & Moisturizing Balm Sheer Glow - Maleficent Inspired Makeup Dark Curses
- Price
- £5.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Official Wicked Lip Balm Duo | Two Character Shaped Lip Care Tins | Glinda the Good & Elphaba
- Price
- £6.82
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago
Wicked Bestie Lip Balms 2 Pack with Keyring Holders Official Wizard of Oz Wicked Gift Set for Kids 7+ Non Toxic Safe Lip Balm Duo One for You One for Your Bestie Pink Crown & Green Witch Hat
- Price
- £6.52
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago
Wicked Gift Set (Contains 2x Face Masks 2x Sheet Mask 24x Spot Patches Under Eye Hydrogel Patches Applicator & Cleansing Cloth) - Genuine 7th Heaven Skincare & Wicked Merchandise
- Price
- £10.87
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 9mo ago
7th Heaven Under Eye Hydrogel Patches Under Eye Masks for Puffy Eyes with Proline Hyaluronic Acid & B5. Cooling Eye Masks to Revive Tired Eyes - Genuine 7th Heaven Skincare & Wicked Merchandise
- Price
- £2.21
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 flat
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Dr. PAWPAW ORIGINAL BALM55%
- Corsair Toiletries30%
- 7th Heaven7%
- RMS International4%
- Wet n Wild4%
Wicked Makeup demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Wicked Makeup search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wicked lip balm18K/yr
- wicked make up5K/yr
- wicked makeup12K/yr
- wicked nail polish5K/yr
- wicked lip gloss3K/yr
- wicked nails4K/yr
- wicked lip balm duo2K/yr
What reviews say buyers love and hate about Wicked Makeup
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“perfect as a gift”
“Perfect colour”
“amazing value for money”
“Overall this is a fantastic set”
“Cute Collaboration and Lovely Hydration”
What buyers complain about
64% of reviews“It smells and tastes disgusting”
“The box is quite big for what's inside”
“Theres not even enough coverage or shine to describe it as metallic”
“Its a shame theres nothing that last for a bit longer eg a face cream”
“A little bit expensive at its full retail price”
Wicked Makeup return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wicked Makeup questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
