Wicked

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

-61.5%

Conversion, latest week

0.1%

Market size, estimated

£46Ka year

Peak month

November8.1× the quietest month

Top search term

wicked3.3M searches a year

Listings sell for £12.50 on average, from £1.20 to £50.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £12.50 that is £1K to £3K a year per listing.

Average price

£12.50under the $15 to $100 sweet spot

Price range

£1.20–£50.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #517 within Face. It carries 184 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

83%

Out of stock, average day

7.4%

Average rank

#517in Face

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

184per listing

Listings tracked

92

67 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

67

Successful launches

9Amazon's first-year sales bar

Average brand age

18 months