Wicked
soft demand (-61.5% this quarter) — Wicked doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Wicked profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wicked is a £46K/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Wicked: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -61.5% over the last 90 days and 0.1% of searches end in a purchase.
£46K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 92 products
Top Wicked products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WICKED Official Girls Pyjamas 2 Piece Set Black Age 7-8 Years
- Price
- £7.76
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
Top Trumps Wicked Educational travel game Play with friends Travel Companion makes a great gift for ages 6 plus
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 10mo ago
Wicked Girls Hoodie | Elphaba And Glinda Girls Jumpers | Glitter Hoodie | Elphaba Girls Clothes | Pink 6-7 Years
- Price
- £16.09
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 1y ago
Funko Pop! Keychain: Wicked - Glinda - Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Movies Fans - Backpack Decor
- Price
- £4.67
- Rating
- 4.7/5
- Reviews
- 512
- Age
- 1y ago
Universal Pictures Wicked Part 2 600ml Water Bottle with Straw by Polar Gear | Official Movie Merchandise | For Adult & Kids Pink & Green
- Price
- £3.30
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 11mo ago
Trending
90-day click momentum
Wicked Girls Short Pyjamas | Official Summer PJ Set | Elphaba & Glinda Sleepwear | Kids Short Sleeve Top & Shorts (UK Age 9 Years 10 Years Regular) Green
- Price
- £9.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Ariana Grande Wicked Elphaba Enchanted Eau de Parfum Spray 100ml Perfume for Women
- Price
- £29.41
- Rating
- 4.9/5
- Reviews
- 67
- Age
- 4mo ago
Wicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz
- Price
- £25.54
- Rating
- 4.9/5
- Reviews
- 114
- Age
- 4mo ago
Wicked Girls Dressing Gown Elphaba Kids Bathrobe With Pointed Hood Fleece Dressing Gown For Girls Green 7-8 Years
- Price
- £20.70
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago
WICKED Official Girls Pyjamas 2 Piece Set Black Age 7-8 Years
- Price
- £7.76
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
Newest
by launch dateWicked Girls Short Pyjamas | Official Summer PJ Set | Elphaba & Glinda Sleepwear | Kids Short Sleeve Top & Shorts (UK Age 9 Years 10 Years Regular) Green
- Price
- £9.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Wicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz
- Price
- £25.54
- Rating
- 4.9/5
- Reviews
- 114
- Age
- 4mo ago
Ariana Grande Wicked Elphaba Enchanted Eau de Parfum Spray 100ml Perfume for Women
- Price
- £29.41
- Rating
- 4.9/5
- Reviews
- 67
- Age
- 4mo ago
Wicked Glinda Bath Gift Set Pink Bubble Bath Body Butter & Shower Cap Officially Licensed Wicked Merchandise
- Price
- £7.62
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago
Official Wicked Lip Balm Duo | Two Character Shaped Lip Care Tins | Glinda the Good & Elphaba
- Price
- £6.82
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
Brands
24 falling
Sellers
237
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
21%
Top 20: 56%
Open market
21%
- Wicked53%
- Corsair Toiletries9%
- Funko6%
- Top Trumps4%
- LEGO3%
- Care Bears3%
Wicked demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.1×
Top Wicked search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wicked3.3M/yr
- wiked21K/yr
- wixked6K/yr
What reviews say buyers love and hate about Wicked
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Amazing quality”
“Brilliant Birthday gift”
“amazing value for money”
“Long lasting nice smell”
“The adjustable headband makes it easy to get a comfortable fit”
What buyers complain about
58% of reviews“Very small”
“the subtle scent is inoffensive”
“little bit expensive”
“as this is a present it is annoying”
“Looks nothing like the photo”
Wicked return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wicked questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
