White Wig

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

2.2%

Market size, estimated

£23Ka year

Peak month

October6.6× the quietest month

Top search term

white wig69K searches a year

Listings sell for £11.58 on average, from £5.36 to £36.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.58 that is £0 to £1K a year per listing.

Average price

£11.58under the $15 to $100 sweet spot

Price range

£5.36–£36.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

3.8%of orders · Amazon United Kingdom median 0.6%

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #340 within Hair Extensions, Wigs & Accessories. It carries 2,506 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#340in Hair Extensions, Wigs & Accessories

Average rating

4.06 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,506per listing

Listings tracked

27

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months