White Nail Polish

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +106.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months

360K

Growth, 90 days vs prior 90

+106.5%

Conversion, latest week

11.7%

Market size, estimated

£169Ka year

Peak month

July2.9× the quietest month

Top search term

white nail polish271K searches a year

Listings sell for £4.02 on average, from £2.96 to £7.71. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £4.02 that is £8K to £10K a year per listing.

Average price

£4.02under the $15 to $100 sweet spot

Price range

£2.96–£7.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

£8K–£10K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #96 within Manicure & Pedicure. It carries 8,134 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

94%

Out of stock, average day

3.0%

Average rank

#96in Manicure & Pedicure

Average rating

4.09 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,134per listing

Listings tracked

18

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months